What is the purpose of enterprise strategic management? Please tell me.

The purpose of strategic management of the company:

Formal strategic planning enterprises can predict the future development better than informal strategic planning enterprises, and greatly reduce the uncertainty brought by M&A activities.

Strategic management has played a great role in improving the overall performance of the company. As the most important link in contemporary enterprise management, strategic management has been widely used.

The fiercer the industry competition, the more enterprises use strategic management. The larger the enterprise scale, the more attention is paid to strategic management; When the enterprise is in the rapid change of the external environment or facing a major turning point, it is likely that the enterprise will reorganize itself from a strategic perspective.

Extended data:

Enterprise strategic management:

1, human resource management: management activities such as employee recruitment, employment, training, assessment and encouragement. These activities support every major activity of the enterprise and the whole value chain.

2. Corporate culture: it is the internal culture of an organization engaged in economic activities, and its ideology and material form such as values and codes of conduct are recognized by the members of the organization.

3.M&A enterprise: it is the general name of merger and acquisition. Merger is the integration of the acquired company and the acquired company.

4. Strategic alliance: A network consortium formed by two or more companies or certain departments of companies for a certain purpose in a certain way is a relationship of competition and cooperation.

5. Diversification strategy: A strategy in which an enterprise engages in business activities in one or more industries at the same time and simultaneously produces or provides two or more products and services with different basic uses.

6. Integration strategy: Based on the existing business, the company uses the direct relationship in the socialized production chain to expand the business scope and scale, and implements the strategy of vertical or horizontal expansion in supply, production and sales.

7. The company's core competitiveness: the company is unique in a certain period of time, and it is not easy to be imitated by other enterprises. It is a comprehensive ability with one or more abilities as the core, which to a certain extent enables the company to meet the market demand better or faster than its competitors, thus enabling the company to have a strong and sustainable competitive advantage in the competition and realize its goals.

Baidu Encyclopedia-Enterprise Strategic Management