Industry development status and market demand for sea passenger services and management majors

Marine hotels, also known as the water cruise industry, are currently the fastest growing field in the tourism industry, with rapid development in terms of tourists, cruise ships and passenger volume. Since the late 1980s, the rapid development of modern international tourism has provided opportunities for large-scale ocean cruise ships, with an annual growth rate of 7.6%. In recent years, the growth has been accelerated. Domestic coastal cruise ships and inland river cruise ships In particular, Yangtze River cruise tourism is becoming increasingly mature and perfect. In 1991, the number of tourists taking sea cruises worldwide was 5.35 million. By 2000, the number of tourists taking sea cruises reached 10 million. Other cruise ship markets are also increasingly prosperous. The annual number of cruise tourists on the Rhine and Nile rivers is 6 million. According to statistics from the International Cruise Ship Association, in 2007, there were 12.6 million tourists traveling by cruise ship in North America alone. The number of tourists traveling by cruise ship in other regions also continues to grow. The cruise ship industry is not only growing rapidly and has huge development potential, but also has huge operating profits. Since 2000, 74 large luxury cruise ships have been put into operation. 11 new ships were added in 2002, 10 new ships were added in 2003, 7 new ships were added in 2004, 10 new ships were added in 2007, 9 new ships were added in 2008, and 2009 -In 2011, an additional 23 large luxury cruise ships were put into operation. Currently, the number of people employed in the international cruise industry has reached 348,000. Despite this, international cruise companies still generally believe that the international cruise market is still a large market that needs to be developed, because currently 95% of international tourists have never taken a cruise. With the rapid rise of international cruise tourism, its scope has continued to expand from the current waters of the Mediterranean, Caribbean and Baltic Sea to the South Pacific and Southeast Asian coastal waters. The Mediterranean region has a long history and splendid ancient culture, a unique Mediterranean climate and a geographical advantage close to Europe. It receives a large number of ocean cruise and offshore cruise guests every year; the Caribbean region has beautiful tropical scenery, unique South American customs and preferential tourism With good shopping conditions, it is a famous international cruise tourism destination in the Americas; Southeast Asia has a pleasant climate and complete port facilities, which can provide long-distance or short-distance diversified cruise tourism. It is currently forming the world's largest cruise tourism destination with Singapore as the focus, connecting Australia and Pacific island countries. Three emerging maritime international cruise tourism destinations. Currently, the ratio of employees to tourists on cruise ships is 1:1 to 1:1.5. Singapore Star Cruises alone needs more than 7,000 employees a year, and most of them are recruited in mainland China. According to a special report by the World Travel and Tourism Council (WTTC), China will become the world's largest tourist destination and the fourth largest source of tourists by 2020. The tourism industry will create huge wealth and more employment opportunities for China. With the development of the international cruise industry, the requirements for the quality of management and service talents in maritime hotels are getting higher and higher. In particular, there is a need for comprehensive talents who have both theoretical knowledge and practical skills; they must also be familiar with ships and water knowledge. The Maritime Hotel major combines market demand with higher vocational education, and determines that the students' positions in the cruise ship enterprise after graduation will be grassroots managers and technical backbones in the front office, guest rooms, catering, recreation, merchandise and other departments. The employment positions (groups) of this major include:

1) Grassroots managers and technical backbones in the front office, guest rooms, catering, recreation department, and merchandise department in cruise companies;

2) Grassroots management personnel and technical backbones of front offices, guest rooms, catering, recreation departments, and merchandise departments of hotels and resorts;