What's the work experience of doing public relations at the blue cursor?

1, industry benchmark, brand guarantee

As the first and largest public relations company in Asia, Blue Label is still very famous and influential in the "public relations" industry. Although it is not a well-known brand, students who have studied news communication, public relations and marketing must be familiar with the word "blue label".

If you are a person who is tired of the media circle, the advertising circle, or who doesn't want to work in an international public relations company, it is a good choice to switch to Blue Label. There are also interesting benefits such as depression leave, shuttle bus, canteen, gym and other perfect infrastructure construction. Everyone has a small desk, a computer and flowers, and the open environment is as comfortable as an Internet company.

Moreover, although the public relations industry has started in China for some time, the real outbreak occurred in recent years. Switching to public relations is a promising choice.

2. Limited by "local"

The SCR video of Blue Label shows in detail the details of its acquisition of Huntsworth public relations company in Britain (enough to show how rich Blue Label is), which indirectly reflects the current development thinking of Blue Label-a large number of mergers and acquisitions, international expansion. In order to occupy market share, a large number of mergers and acquisitions, international expansion? Is it really just to gain international recognition? It doesn't mean that what the company does means what is missing now.

In fact, the local label has also imprisoned the blue label for many years, and the operation is not standardized and the talents are not up to standard. These problems restrict the development of the blue label. Coupled with people's misunderstanding of the word "public relations", it is difficult for Blue Label to achieve great development in domestic brand public relations, and it is also difficult to compete with Ogilvy & Mather, Wanbo and Edelman in international brand public relations.

I talked to my classmates who are internship at Ogilvy and Wanbo. Although we can't tell the specific difference, we can all feel that there is still a gap between Blue Label and major international companies in all aspects.

The word "public relations" can't be further developed.

65438+1October 1 1, "Little Blue Label" has been renamed as "Blue Cursor Digital Marketing Agency", which is completely different from the word "public relations". Because the word "public relations" can't develop any more.

The strange definition of "public relations" in the eyes of China people, the rise of new media and digital marketing, and the marketing excavation in the era of big data all determine that the old routine of doing public relations activities is no longer feasible. The big aspect should be "communication" and the small aspect should be "marketing", which is the way out for established public relations companies.

As the largest company in the industry, Blue Label takes the lead in transformation, which makes people sit up and take notice. I believe that there will be more work with higher thresholds such as data mining and data statistics in the future. Bottom line: Free from the shackles of "public relations", Blue Label takes the lead in transformation.

4. Work function

I don't work overtime much because my group is not busy, but the whole company still works overtime when it is busy. It's normal not to sleep for three days and nights if you are offline. No technical work, no work threshold. As long as you have high EQ, know Office, PS, writing, good communication, optimism, patience and strong learning ability, you can become a male/female public relations officer.

The student party can compare the public relations company to the literature and art department of the student union. In order to prevent a party, all kinds of contacts, contact venues, write manuscripts, and do publicity. Of course, this is also the status quo of all public relations companies.

5. Write letters to fresh graduates

Freshmen are not recommended to go for one reason: those who can enter the media please come to the media. Reason two: the vision is not wide enough. Reason three: salary problem.