Lin Guangru's Way of Management

Science and technology leading+talent training is the invincible management way of starlight. Mr. Lin Guangru said: "Printing is an ancient and modern industry. /kloc-After the printing invented by our ancestors was introduced to Europe more than 0/000 years ago, Europeans continued to innovate and improve, which made cultural knowledge widely spread and greatly promoted the progress of human civilization. In the second half of last century, new inventions emerged one after another, science and technology advanced by leaps and bounds, and the process of upgrading printing equipment was shortened day by day. To engage in printing, we must pay close attention to the new trend of scientific and technological development and absorb the latest scientific and technological achievements as soon as possible. Only in this way can we stay ahead in the increasingly fierce competition. "

In the 1980s, Hong Kong's printing industry generally introduced second-hand printing presses from Europe and America, and he started his business by second-hand printing presses. But at that time, he thought that if he kept using second-hand printing machines with low prices and poor quality, he would only lag behind the printing industry in Europe and America forever. Therefore, in 1980, he spent a lot of money to introduce the latest printing equipment from West Germany at that time, which greatly improved the product quality and production efficiency and won the praise and trust of customers. He will spend a lot of money on new equipment every year in the future.

In order to improve product quality and production efficiency, Starlight Printing (Shenzhen) always insists on introducing the most advanced pre-printing, post-printing and post-printing technologies.

For example, in prepress, the latest computer-to-plate system (CTP) has been adopted in recent years, and digital files designed by customers can be downloaded and printed directly through the Internet. This technology was introduced in 2000, less than three years later, and the equipment was updated in 2003, which not only greatly improved the printing efficiency of prepress plate making quality, but also shortened the prepress operation time by more than 65%.

Another example is printing, using Heidelberg CD five-color and six-color offset press, Roland 900 five-color and six-color full-open printing press, Komori four-color and five-color printing press and nine-color trademark printing press.

Another example is the introduction of bronzing machine, die cutting machine, box pasting machine and a series of binding equipment such as hardcover, paperback and saddle stitching.

In 20 12 years, the average age of Starlight's printing machine was more than two years, and it realized a comprehensive modern equipment from prepress, printing to post-press production. European and American customers were greatly surprised when they visited Starlight Printing (Shenzhen), and said happily, "I didn't expect that there are such advanced printing enterprises in Shenzhen, China, which are even better than those in the United States and Europe!" Mr. Lin Guangru believes that advanced equipment is important, but talents are more important, because equipment is used by people; Only when advanced equipment is used by the most suitable talents can it exert its maximum efficiency and achieve the expected results. Therefore, he attaches great importance to the cultivation of talents and implements people-oriented management.

"Honesty, love, diligence and sensitivity" is the corporate culture that Lin Guangru has been trying to shape. About "sensitivity", he said, it means being flexible and sensitive, and finding and properly solving problems in production and work in time. He repeatedly stressed to employees that science and technology are developing by leaps and bounds now. If the mind is inflexible and insensitive, it will become a loser in the fierce competition and be eliminated by the times. He said that a person without knowledge cannot be "sensitive". In order to make employees meet the requirements of "sensitivity", he encourages employees to learn new knowledge and new technology.

Creating a learning atmosphere and making Starlight a learning enterprise is one of Mr. Lin Guangru's ideals. He said that some employees recruited in the mainland come from cities, some from rural areas, some graduated from universities, and some have only secondary school level, which is not suitable for the development of modern printing industry. It is imperative to strengthen on-the-job training.

Starlight has always attached great importance to employee training, holding regular training courses and inviting experts, scholars and senior executives to give lectures. At the same time, employees are encouraged to study in colleges and universities in their spare time, and excellent employees are sent to the United States, Germany and Singapore for training. In addition, an internal lecturer group has been set up to train a group of talents who know technology and management, so that everyone can be teachers and learn from each other, forming a good learning atmosphere.

Starlight employees appreciate the company's training work very much. Colleagues in Shenzhen said: "The company provides training, which makes us knowledgeable and capable, and increases our intangible assets, which is better than other benefits!" Employees actively participated in the training, and their working ability, production efficiency and product quality were greatly improved, which made Lin Guangru deeply gratified and encouraged. He thought that instead of sending employees outside for training, it would be better to set up a management college to institutionalize and regularize the training, so as to benefit more employees, suppliers and customers. After more than one year's preparation, the Starlight Management College, costing HK$ 6 million, was completed in Shenzhen Starlight South China Development Center on May 6, 2002.

Starlight Management College is a five-story building with a building area of 557 1 m2. It has a lecture hall that can accommodate more than 200 people, a spacious and bright classroom, a reading room and a behavior test room. At the inauguration ceremony, the guests held that among the Hong Kong enterprises investing in the Mainland, Starlight was the first to set up a school of management, which showed that they were ahead of other enterprises in training employees.

Mr. Lin Guangru's mission to Starlight Management College is: to use our rich resources, advanced equipment and vast network to continue school education, embark on the journey of lifelong learning, and cultivate pragmatic, professional and dedicated visual media talents.

It is rare for an enterprise to set up a school of management in China, especially in South China. Lin Guangru believes that it is necessary for China enterprises to develop to a certain scale. The market economy has not been implemented for a long time in China, and many college graduates lack the knowledge and skills of market operation. He hopes that employees can learn by doing and make up for the shortcomings. He said that this kind of investment is worthwhile, on the one hand, it can train talents, on the other hand, it can attract more talents to join and push the enterprise to a higher level of development.

Starlight not only trains employees, but also provides training courses for customers and suppliers, such as the certificate course for printed matter buyers held regularly by Starlight Management College. Many multinational companies, such as L 'Oreal, Yangshengtang, Revlon, Merck, Unilever, Yuxi, CD, shanghai jahwa, Shanlana and other customers spoke highly of the training. They said that the training purpose is clear, the overall design of the course is reasonable, the lecturers have rich professional knowledge, and the logistics services are meticulous and thoughtful. They all said that they should introduce the knowledge gained in the training to other colleagues and introduce the Starlight Management College to more people. A customer representative said excitedly after attending the training: "Our company must form an alliance with Starlight, because Starlight has a kind of mind that others don't have, and regards customers as their own." Repay the society, serve the hometown, and achieve the way of Confucian businessmen.

Starlight Group, led by Mr. Lin Guangru, has become a dazzling pearl in China printing industry after 30 years of hard struggle and continuous development. Lin Guangru said that an entrepreneur should be a person with social morality, and the enterprise he runs should benefit the country and the people. Being an enterprise, taking the whole society and using the whole society are the principles he has always pursued. He is enthusiastic about social welfare, and once exclusively sponsored Radio Television Hong Kong to launch the "Ten Good Books" campaign. Launch a campaign to raise money for the floods in East China. At the same time, he has also been recognized by the society. He was awarded the "Top Ten Outstanding Youth Award in Hong Kong", "Young Industrialist Award in Hong Kong", "Printing Award in Hong Kong" and "Medal of Honor" by the Hong Kong SAR Government. He said that awards and medals can only explain the past, not the future, and the future should start from scratch. For decades, he has actively promoted social welfare undertakings, donated more than RMB10 million to raise money for East China, Gansu, Guangdong and other places to help orphans and set up scholarships to help poor students complete their studies. In his hometown, Nankou Town, Meixian County, he was enthusiastic about social welfare undertakings, donated HK$ 6,543,800+0.2 million to support education and highway construction, and donated money to build a water diversion project in Nankou Town, which solved the problem of street lamps and beautified and brightened the appearance of the town.

As an entrepreneur, Lin Guangru has a strong literati temperament and can be called a "Confucian businessman". He likes reading, is good at writing and often publishes articles in newspapers and periodicals. He likes China local dramas. Although he is very busy, he often goes to the theater to enjoy them.

"Star Light also needs the land of Huize". Lin Guangru explained the profound meaning of the company name "Starlight" in this way, and made unremitting efforts to this end.