What routine does the intermediary rely on to push up housing prices?

Whenever house prices start to "go crazy", real estate agents become one of the busiest groups. They wear suits and ties, ride electric cars into the community, wear hutongs and show customers the house.

Whether buying a house or selling a house, talking about real estate agents is a bit of a headache. Some people even bluntly say that real estate agents have become "accomplices" in soaring housing prices to a certain extent.

Routine 1: 99% of houses below the market price are fake.

Seeing that house prices are soaring like rockets, many people brush all kinds of buying software after meals. Sometimes, suddenly brush to a "cost-effective" housing, some property buyers will shake hands excitedly.

My god, the decoration, apartment type and living environment of this house are so good. It looks much bigger than a house of the same area, and the price is much lower than that of the same community. Is this a house specially prepared for me? Yes, this is specially prepared for you ... trap!

In fact, it looks big because the picture hung by the intermediary itself is fake. If you contact the agency, you will probably be told-"This apartment has just been sold out", "Please leave your phone number, and I will recommend you if there is a house", and "There is another apartment of the same type in this community, and I will take you to see it" ...

Pies don't fall from the sky. 99% of the houses below the market price are fake houses, and the rest 1% will disappear in seconds when you see it on the house buying software.

Routine 2: In order to earn more agency fees, encourage sellers to pay high prices.

There is something suspicious about the house whose listing price is lower than the market. So, are those houses whose listing price is obviously higher than the market price reliable? In fact, there are generally intermediaries behind these high-priced houses.

Many sellers have always expressed their wishes to real estate agents, and the agents began to be "strategists" for customers. They will persuade users to bid higher. "Yesterday, a suite in your community just sold 5 million. If you want to sell it, hang it for 5.5 million. Even if you bargain, you can get at least 5.3 million in the end and earn 300,000 more easily. "

A similar statement seems to be for the benefit of the seller, but it is actually for the benefit of the intermediary itself. Take Chain Home as an example, they generally charge 2.7% agency fee (including 2.2% agency fee and 0.5% guarantee service fee) according to the actual transaction amount. If the seller is successfully encouraged to raise the price by 500,000 yuan, the agency fee will be increased by 1.3 million yuan.

Routine 3: monopolize the housing with "store tactics".

A senior agent I met before said that he might have to jump ship to the chain home because his company can get fewer and fewer houses, and buyers are looking at the houses on the chain home. So, how does the chain monopolize the housing?

High price! High price! Still expensive! High prices are good for sellers and can attract more houses to the chain. In the field of second-hand housing intermediary, "those who get the housing get the world", the means of chain home is effective and hard enough for buyers.

A friend said that when she changed rooms, she took a fancy to a house through a real estate agent and had reached a verbal agreement with the owner. However, when the contract was about to be signed, it was "pried" away by the intermediary of the chain home, because they promised the owner that they could sell it higher.

There are also some intermediaries who sign exclusive entrustment with the owners and promise to sell at a high price within a certain period of time (for example, one month) and provide compensation. This commitment is very attractive to the owners, so they are willing to entrust the house exclusively to the chain home. This form of exclusive agency is easy to form an intermediary monopoly.

Routine 4: "0 commission" gimmick, not necessarily really cheap.

"Love me, love me, love me, love me, love me, love me, love me, love me, love me, love me, love me." I love the agent of an offline store in my family proudly, and his expression is quite disdainful.

However, although the commission has been reduced, the house price has gone up a lot, and the wool is on the sheep. In this regard, the Securities Times has publicly questioned the problem of "different prices in the same room", that is, the price given by the same house is higher than that given by the traditional intermediary.

According to an agent who loves my family, he doesn't have a basic salary, but only gets a commission. He charges a commission of 10% for a single transaction, with a monthly salary of over 10,000 yuan and good performance. Aiwujiwu's salary composition is high basic salary+low commission. Its recruitment information posted on the Internet shows that the basic salary without responsibility is 6,000 yuan. "

For real estate agents, this is very attractive. As for the low commission, it is not a problem for the old salesman at all. Even I can only ask for its basic salary without commission, but I can guarantee that I can maintain a good income in this company and will not bring any income to the company. "Frankly speaking, I love my agent.

In this regard, a post posted by a netizen in Zhihu confirmed the confidence of the intermediary. The netizen expressed optimism about the house on Aiwuji House. After paying the deposit, I was told by the intermediary that "the signed house has just been signed, and it has not been entered into the love me, love my house system."

"What shall we do?" "Just say that the house has been seen and I am not satisfied with the transaction." Then the problem is coming. The house has not yet entered the house leasing system. Where is the commission? Naturally, it went into the intermediary's pocket.

Routine 5: The prices of the two sales contracts are different, and the buyers and sellers are playing the edge ball.

Mr. Zhao is a relocated household. He originally planned to make up a little money after getting the compensation and buy a new house in the city. Subsequently, an intermediary of Mr. Zhao learned about the housing information.

"I took a fancy to a second-hand house with two rooms and one living room. The house meets my requirements in all aspects, so let the intermediary help me contact the seller to discuss the price." Mr. Zhao said that after seeing the house, he signed a "renewal consignment contract" with the intermediary.

The next day, the staff of the intermediary told Mr. Zhao that the intermediary had negotiated with the seller. After the transaction is successful, Mr. Zhao needs to pay 2% of the house price as an intermediary fee. Mr. Zhao felt that the price was within his budget, and he signed a house purchase contract with the intermediary company on the same day.

In the next few days, Mr. Zhao delivered a deposit of 1 000 yuan and the required down payment to the intermediary. However, when Mr. Zhao talked with the seller about the transaction price of the house, he found that before he signed the contract with the intermediary, the intermediary had privately signed a new sales contract with the seller at a higher price.

Mr. Zhao felt that he was "cheated" by the intermediary company, so he came to the intermediary company and the staff to "theory". "They explained at the time that this 6.5438+0 million yuan was owed to them by the seller. Later, I asked the seller to verify this matter, and the seller said that there was no such thing. To take a step back, even if this 1000 yuan is really owed by the seller, I can't use my money to fill this pit. " Recalling this transaction, Mr. Zhao felt very angry.

Routine six: the secret of "selling houses quickly"

The worst thing about the chain is the fast-selling house, which is the exclusive agent mentioned above. On the one hand, it has increased its own housing, on the other hand, it has suppressed the housing of competitors.

After signing the fast-selling house, the chain will choose whether to raise the house price again to earn the difference according to the user's characteristics, which is a hearsay secret that the chain can't say. For example, after the seller's property is listed at 7.8 million yuan, the chain will contact the seller according to their own experience and communicate with the seller to sell the property at a higher price, but the excess sales need to be distributed by both parties according to a certain proportion (generally 50% each).

For the housing whose price is obviously lower than the market price, the chain home will also buy the house price for the seller in advance, but it will not be one household, and then sell it to the user at a higher price to earn more difference.

A friend witnessed that he took a fancy to one set, but felt that the price was too high, far higher than the recent transaction price of the community. The chain store told his friend that there was no room for bargaining. But looking back at other websites, the same house is hundreds of thousands cheaper. A friend went to ask the chain home and was told that it was a fake house. But in fact, my friend has gone to see it with another agency, and the price is really cheap.

Routine 7: Extra charge

Some intermediaries charge opaque fees, and generally charge a "loan service fee", but there is no such fee when applying for a loan directly at the bank. Some second-hand housing agents maliciously raise the pre-transfer service fee by refusing to transfer or seizing the real estate license.

In addition, some intermediaries also use the market monopoly position to jointly raise intermediary fees. This happened in Tianjin. I love my family, Zhongyuan Real Estate, Chain Real Estate and other three real estate agents to raise the transaction service fee of second-hand houses from 2% to 3% of the total house payment. Later, the Tianjin Municipal Development and Reform Commission found that these three companies violated the relevant provisions of the Anti-Monopoly Law.

Routine 8: rumor

Some intermediaries even encourage buyers to "sell quickly" by spreading policy rumors. Some intermediaries will spread "policy rumors" from time to time at a certain node, claiming that new policies will be introduced to encourage everyone to buy a house quickly. Some netizens joked that any new policies and benefits formulated by the central government may become the reason for intermediary speculation.

Routine 9: Encourage buying a house "fake divorce" or even making fake divorce certificates.

In order to facilitate the transaction, some intermediaries also induced buyers to handle "fake divorce" in order to enjoy the preferential interest rate of the first suite and lower down payment ratio. A civil servant in Tianjin said that since 20 16, the number of divorce registrations in a district of Tianjin has increased by 73.5% year-on-year. "According to experience, it is estimated that' fake divorce' accounts for about half."

Some real estate agents even take advantage of the fact that the marriage information of the Civil Affairs Bureau is not connected with the Housing Authority, and make fake divorce certificates and household registration books for buyers to deceive the Housing Authority, charging hundreds of yuan for the work.