Who is Haier's real boss?

Haier's real boss is Zhang Ruimin.

Zhang Ruimin, Party Secretary, Chairman and CEO of Haier Group. In December 1984, Zhang Ruimin became the director of Qingdao Refrigerator General Factory, Haier's predecessor. In December 1988, he led Haier to win the first quality gold medal in the history of refrigerators in China. In December 1991, Haier Group was established as the president.

In the process of continuous innovation, Haier Group has always adhered to the principle of "maximizing human value". Zhang Ruimin, the founder and honorary chairman of Haier Group, put forward the mode of "one person in one".

Haier always takes the user experience as the center, keeps pace with the times, develops from a small collective factory that is insolvent and on the verge of bankruptcy to an eco-enterprise that leads the Internet of Things era, and has been ranked among the top 1 most valuable global brands of BrandZ for four consecutive years as the only eco-brand of the Internet of Things in the world.

Zhang Ruimin's achievements

1. Building a global enterprise: Under the leadership of Zhang Ruimin, Qingdao Refrigerator General Factory, which has a serious deficit, has developed into a global enterprise by 22. Among them, Haier Zhijia, one of the listed companies of Haier Group, ranks among the top 5 in the world.

2. Established a world-class brand: Haier has been the first brand of Euromonitor International in the world for 12 consecutive years. On this basis, Haier founded the eco-brand of the Internet of Things, and has been the only eco-brand in the top 1 global brands for three consecutive years. Haier Biomedical, a new species of ecological brand, has been successfully listed in science and technology innovation board, becoming the first scientific and technological ecology in science and technology innovation board.

3. It pioneered a leading business model: in 25, Zhang Ruimin first proposed the one-person-one model. On September 17th, 221, Zhang Ruimin and Eric Connuel, President of the European Management Development Foundation, jointly signed the first international certification certificate for the management innovation system with one person and one person, which marked that China enterprises created the first international standard for management mode and initiated a new era for China enterprises from accepting international standard certification to exporting international standard certification.

4. Creating a maker culture: Zhang Ruimin's contribution lies not only in tangible aspects, but also in his insistence on "maximizing human value", advocating and promoting Haier culture of continuous entrepreneurship and innovation, so that every ordinary employee has the opportunity to become an independent maker, and everyone is his own CEO, making beneficial explorations for realizing * * * creating value and * * * sharing prosperity.

above content reference: Baidu Encyclopedia-Zhang Ruimin