What is the profit model of shared bicycles such as Mobike and Xiaohuan Bicycle?

***The emergence of shared bicycles has indeed brought convenience to travel in a city. As an Internet product, ***Xiang Bicycle has the characteristics of all Internet products: burning money. It’s not just free orders that have grown up under a money-burning model, almost all Internet products have. So, what is the profit method for Xinxiang Bicycle, which was developed by burning money in the early stage, in the later stage? The profit method is related to the survival and destiny of a company. Let’s briefly analyze it below. Of course, the real profit method should be an internal secret and it is impossible for outsiders to know it.

The first way to make money is deposit. This is the most direct and a very large amount of money. Everyone who uses a bicycle will need a deposit to use it, ranging from tens to hundreds. If the user does not choose to return it, then the deposit is a fixed asset. , think about it, according to the current popularity of shared bicycles, how many fixed assets are there. So this can be considered a way to make money.

The second way to make money is advertising. Advertising is the best way to make money. You can see it from various TV programs, various video websites, etc. Advertising is everywhere. ***If you want to make money by sharing your bicycle, you will never think of this method. For such a popular application, advertising is very easy. For example, you can choose to advertise on bicycles and charge based on one month, half a year, one year, or charge based on area, etc. This will be a big profit point. For example, it can be done in the startup advertisement of the APP.

The third way to make money is cycling. This is the ultimate way to make money from bicycle sharing. Every shared bicycle is promoted in the early stage to allow users to accept the shared bicycle model. Once users accept this model, they can form a fixed user. In the thinking of the Internet, A user has a value. Since the user has chosen this model, the user may not refuse when charging is made later. Calculated based on the cost of riding one kilometer, the average person rides three kilometers, and based on the popularity of 1 million people riding in a city, it can be calculated that this is a huge number.

The fourth way to make money is stocks. There is a lot of water involved in this kind of thing, but all companies regard listing as the ultimate goal, and it is definitely profitable. Same goes for bike sharing. After it goes public, it will issue shares. These shares will be funds, so you know.

The fifth way to make money is finance. Because a fixed user has a fixed amount of funds in a *shared bicycle, and it is not easy for a fixed user to withdraw it, because the user still has to ride a bicycle. Therefore, you can use these national deposits to carry out some financial operations, such as investing in funds, investing in products, etc., and you can achieve certain profits.

Okay, that’s all I can think of. The specific profit methods are definitely not understandable to these outsiders, so if the subject really wants to know, he might as well go undercover in a bicycle sharing company.