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How to complain that Taobao physical store is more expensive than online?

Call the consumer association.

Under normal circumstances, physical stores and online e-commerce are competitive. Competition includes price, quality, service (pre-sale, after-sale) and so on. So the price difference is inevitable. There is no place to complain, and there is no reason to complain. Moreover, because it is a physical store, the store needs a lot of capital injection to rent a storefront, and the counter business also needs capital injection, including daily utilities, plus the store recruits waiters, and they also need to pay wages, and these expenses are actually borne by consumers. To a certain extent, this is legal.

If the price gap is too big, you can try to call the Consumer Protection Association, which can solve your problem to a great extent.