Dongfeng establishes H business unit to promote high-end brands

The Dongfeng brand plans to release a high-end brand at the 2020 Beijing Auto Show, with an internal code name of "H". The brand will mainly create high-end new energy passenger vehicle products.

The H Division will be affiliated to Dongfeng Motor Group Co., Ltd., a Hong Kong-listed company of Dongfeng Corporation. The company already has two new energy companies under its umbrella, namely Dongfeng Electric Vehicle Co., Ltd. and Yijiete New Energy Vehicle Co., Ltd. Currently, Business Department H is recruiting on a large scale from the society. In the future, the brand will also build its own sales channels and will not be subordinate to Dongfeng's existing independent brand passenger car companies.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.