Which cross-border e-commerce management systems are easy to use?

From the e-commerce industry, the sales management system is not only to "complete the management of customer data (input inspection)", but also to use these customer data to better serve customers. The essence lies in how to use it, not how to build a CRM system, which serves the former. Bian Xiao takes RushCRM system as an example to talk about the essence of sales management.

Know your customers.

Specific user data (gender, age, membership years, etc.). ) and user data (last login time, browsing time, clicks, purchases, etc.). ) it may make enterprises know more about the user groups and facilitate the accurate division of users. Simply put, different customers are divided into different groups, such as low-value high-activity groups, high-value high-activity groups, low-value low-activity groups and high-value low-activity groups.

customer demand

The most important thing for a profitable company is to understand the needs of customers and give them the most accurate recommendation according to their recent browsing. It can also be analyzed according to the purchased products. For example, if a customer recently bought a stroller, it can be inferred that the recent customer's purchase intention may be to buy baby products, so it is very important to promote baby products when promoting them to customers later. Shangxin, Shuang 1 1, Shuang 12, anniversary celebration, etc. Each activity can be matched according to the recent activities of different customers. Even for activities attended by all old customers, it is necessary to distinguish different customers from sending different preheating words, and preheat SMS and email in groups and batches.

marketing

For the old customers in the active period, sleep period and loss period, they are grouped according to the dimensions of purchase times, purchase amount, purchase category, participation in promotional activities, customer area and customer credit rating, and different marketing activities are planned for different groups of old customers, and the old customer marketing activities are carried out in batches. It is mainly used to improve the retention rate of old customers, the awakening rate of sleeping customers and the activation rate of lost customers, so as to maintain the daily sales balance and avoid the abnormal customer service and logistics caused by ups and downs.

statistical analysis

Every transaction and marketing of every customer is a customer research opportunity, and the research results are used to group customers and collect the process and result data of different customers' reactions, transactions and feedback. Make customer labels more accurate.

Improve after-sales service

With the growing customer base, enterprises will inevitably miss something. For the customer service team, it will be a nightmare to retain customers and satisfy them. Nowadays, consumers are becoming more and more rational, and most consumers will check the reviews of products/services before shopping. This requires the customer support team to work efficiently, respond to customers' questions quickly and dispel customers' concerns.

As long as it is used properly, CRM system will become the most valuable asset in e-commerce industry. A strong customer management system can also improve brand loyalty in unexpected ways.