Sales meeting minutes template template 6 articles

Sales meeting minutes template 1

At the beginning of the meeting, General Manager Wang xx asked everyone present to speak freely and put forward constructive opinions on the current situation of the company. and suggested that this meeting be turned into an interactive meeting. Various departments competed to speak and put forward various opinions and suggestions for the company.

At the end of the meeting, Manager Wang put forward the following three opinions on the issues discussed by various departments:

As a newly established subsidiary of Qiye, Qiye’s expectations for logistics It will take three years to build logistics into a new sector. We must do the following:

1. Shape the corporate image externally and strengthen management internally:

Image includes :

(1) Hardware facilities; such as: office space, equipment, warehouse facilities, personal clothing, etc.;

(2) Soft power: personal quality and corporate management level, etc. . We must work hard in the above two aspects to improve our work level and capabilities.

2. Expand the market, increase revenue and reduce expenditure, tap potential, and improve efficiency:

To provide customers with satisfactory services, in order to expand the market in the second half of the year, we must do the following:

(1) Carry out steel sales business, and explore other businesses such as building materials;

(2) External transportation: Guiyang City’s third-party distribution construction must continue to actively develop new fields while not To shrink old business, we must keep the bottom line and protect our share;

(3) Actively follow up.

3. We must establish a customer-centered business philosophy and build our enterprise into a learning enterprise:

Our logistics is a service-oriented enterprise, and the objects we serve are customers; Our customers are employees internally and owners externally. Internally, we must manage people through systems and retain people through favors. We must retain people and be willing to serve the company, so that we can give full play to the initiative and initiative of our employees. The second is the owners, that is, our customers. We want all our customers to experience our honest and efficient services. We must learn through various channels, cultivate talents, develop ourselves, and carry out our work well.

Through this meeting, I hope that all departments can overcome various difficulties in the second half of the year, change their concepts, strengthen their service awareness, and do better work in the second half of the year.

Sales meeting minutes template sample 2

At the beginning of the meeting, General Manager Wang xx asked everyone present to speak freely and put forward constructive opinions and suggestions based on the current situation of the company. Make it an interactive meeting. Various departments competed to speak and put forward various opinions and suggestions for the company.

At the end of the meeting, Manager Wang put forward the following three opinions on the issues discussed by various departments:

As a newly established subsidiary of Qiye, Qiye’s expectations for logistics It will take three years to build logistics into a new sector. We must do the following:

1. Shape the corporate image externally and strengthen management internally:

Image includes :

(1) Hardware facilities; such as: office space, equipment, warehouse facilities, personal clothing, etc.;

(2) Soft power: personal quality and corporate management level, etc. . We must work hard in the above two aspects to improve our work level and capabilities.

2. Expand the market, increase revenue and reduce expenditure, tap potential, and improve efficiency:

To provide customers with satisfactory services, in order to expand the market in the second half of the year, we must do the following:

(1) Carry out steel sales business, and explore other businesses such as building materials;

(2) External transportation: Guiyang City’s third-party distribution construction must continue to actively develop new fields while not To shrink old business, we must keep the bottom line and protect our share;

(3) Actively follow up.

3. We must establish a customer-centered business philosophy and build our enterprise into a learning enterprise:

1. Our logistics is a service-oriented enterprise, and the objects we serve are Customers; our customers are employees internally and owners externally. Internally, we must manage people through systems and retain people through favors. We must be able to retain people and be willing to serve the company. Only in this way can we give full play to the initiative and initiative of our employees. The second is the owners, that is, our customers. We want all our customers to experience our honest and efficient services. We must learn through various channels, cultivate talents, develop ourselves, and carry out our work well.

Through this meeting, I hope that all departments can overcome various difficulties in the second half of the year, change their concepts, strengthen their service awareness, and do better work in the second half of the year.

Sales meeting minutes template sample 3

1. The target customers are too broad and I can’t find the right direction. How to collect customer information and determine whether they are direct customers?

It is a good thing to have a wide range of target customers. It means that we have many resources and there are many places where we are needed. As long as you are a business company, no matter how big or small, you need printing to promote it. This is why we The advantage lies in. We can also classify customers, whether they are excellent customers, ordinary customers, or small customers, and promotion can be carried out for any business location. Companies and enterprises in office buildings are relatively concentrated, or you can search for a business directory, including unit address, phone number, fax, etc., such as hospitals, beauty salons, building materials markets, business stores, etc. You can also build a customer base and build customer trust first. To make customers believe not only in your products, but also in your people. Direct customers have the greatest profit, as long as you can provide the best service.

The process for customers to find suppliers is: first find 3-5 suppliers - after communication, they will choose 1-2 with satisfactory prices and services - finalize the draft and place the order. Will suppliers who are eliminated in the second stage have no chance? No, if the supplier he is currently working with makes some mistakes or fails to satisfy his customer, then your advantage will be relatively obvious. It is possible that the customer will not start looking for you from the first step. It became his first choice. Therefore, if there is no chance of cooperation this time, you must express your sincerity to the customer that you hope to cooperate next time, and let him trust you.

Many new problems will arise in the early stage of development, so first divide the customers into three categories:

1. Large customers such as Beingmate, Dubon Insurance, etc. The needs of large customers Large quantities inevitably require you to have certain public relations capabilities and a good relationship with the person in charge, and you may even have to give rebates to the person in charge; price competition is quite severe, with the lowest bid and closing; the person in charge changes frequently; profits The quota is not high, but the profit is stable.

2. General customers include small and medium-sized enterprises, factories, institutions, companies, etc., which are also the customer groups we want to focus on developing. It is directly controlled and decided by the individual boss. It can guide him to understand the company first and trust us. It mainly depends on your personal performance: a. Whether there is weight in what you say; b. Whether you have a sense of time; c. Whether you can endure hardship; d. Do things. There are no excuses. Areas where such customers exist: office buildings and industrial parks.

3. Small customers: beauty shops, bridal shops and other store business types.

The advantage of the sales department: stability. As long as you carefully maintain old customers, you will have a lot of profits. For medium-sized customers and small customers, we need to do more publicity work. We must first let customers know what we do. Customers are also divided into three types: red apples, green apples, and rotten apples. We must instill principled things into the minds of customers, let them develop good habits, and make their own work less burdensome. Nothing can be agreed verbally. No matter what the relationship is, there must be written proof.

2. Will there be any conflict between the sales department and the channel department on price, information release, and company branding? and the issue of migrating the company's existing customers.

The company will make every effort to launch new brands. Prices and resources are completely separate from the channel department. Each person in the sales department will be equipped with his or her own phone number and company website. The sales department will focus on promoting the new company brand and has requirements for the channel department. is sales volume.

Regarding the division of departments, assuming there are direct customers to the channel department, the channel department must use the price of the direct customer as the quotation standard. Otherwise, the price difference will be borne by the order recipient. The sales department can also focus on direct customers and retain some channel customers appropriately, but it must ensure a certain profit margin.

3. What do we recommend as direct customers? Problems with the image of items used by out-of-town companies.

The sales department provides one-stop services from design to printing. It will also pursue perfection in packaging and do details to enhance the brand. Including handbags, notebooks, etc. that we use when we go out. If the materials needed for the sales department to carry out work can be sorted out and put forward.

Our competitors facing direct customers are: 1. Advertising companies 2. Printing plants 3. Printing agents. For advertising companies, our price advantage far exceeds theirs. Printing plants are quantity-oriented and must operate under the premise of saturated production. We are unable to provide marketing services. As long as we can do a good job seriously and attentively , must stand out in the same industry.

Li Jing is now responsible for more business card ordering work, and this work will be handed over to a dedicated person from the channel department over time.

What the sales department has to do now is to collect customer information, make preparations, and prepare how to carry out marketing work. Regarding Internet marketing, you can go to my space to see the methods of Internet marketing. At the same time, I will also arrange some online marketing courses for you.

Sales Meeting Minutes Template 4

On the afternoon of April 6, the Freight Department held a regular sales meeting for the first quarter on the seventh floor of xx Building. Department leaders and principals of each unit attended the meeting. The meeting was chaired by Wang.

First of all, General Manager Ma announced the adjustment of some unit manager positions and analyzed and commented on the sales and operation work of the freight department in the first quarter.

In the first quarter, while the company's transportation capacity increased by 46.8% year-on-year, freight revenue did not increase significantly. It is expected that approximately 16% of the transportation capacity has not been digested, and the task completion situation is not very satisfactory. Among them, the task completion rate in Shandong District from January to February was 86.88, but the sales index was significantly higher than that of foreign airlines. According to historical rules, the market in Shandong is the most sluggish from February to April. In May, with the increase in seasonal goods, the task completion situation will be relatively good.

In terms of operation, the number of errors we made in the first quarter was basically the same as the same period last year. The main reasons for the problems were mainly reflected in the laxity of personnel and failure to act in accordance with the regulations. In the future, the department will continue to strengthen the ideological education and style rectification of all employees.

At the same time, Mr. Ma announced at the meeting the key projects of the Freight Department in 20xx, and identified 6 projects including "Freight Load Factor Improvement" as the key projects of the Freight Department in 20xx. In order to promote the implementation of the project, project team leaders and department leaders were designated for the six projects.

Finally, Wang and the deputy general managers of each department summarized their respective work and made detailed implementation plans for the next quarter.

Sales meeting minutes template sample 5

On the afternoon of April 15, the first quarter 20XX business analysis meeting was held in the conference room on the 14th floor of the New Coast Building. The Deputy Chief of the Production Business Section Zhu Yun presided over the meeting, and Manager Ji Long and Deputy Manager Yang Liu attended the meeting. Relevant personnel from the Production Operations Department, Planning and Finance Department, Comprehensive Security Department, and Human Resources Department attended the meeting.

The minutes of the meeting are as follows:

1. The meeting reported the completion of production and operation indicators in the first quarter of 20XX:

In January, in terms of loading, East and West Port Districts completed loading 1.670045 tons (average daily 53,872 tons), a decrease of 367,189 tons from December's 2,037,234 tons (average daily 65,717 tons), a decrease of 18.02 tons; in terms of arrivals: an increase of 157,424 tons month-on-month, an increase is 34.0.

In February, in terms of loading, the East and West Port Districts completed a total of 1.571027 tons of loading (average daily 56,108 tons), compared with 1.670045 tons in January (average daily 53,872 tons). A decrease of 99,018 tons, a decrease of 5.93; in terms of arrivals: a month-on-month decrease of 31,741 tons, a decrease of 5.11.

In March, in terms of loading, the East and West Port Areas completed a total of 1.5120XX million tons of loading (average daily 48,777 tons), compared with 1.571027 tons in February (average daily 56,108 tons) , a decrease of 58,949 tons, a decrease of 3.75%; in terms of arrivals: a month-on-month increase of 196,531 tons, an increase of 33.35%.

As of 18:00 on March 31, 20XX, the company's transportation volume in the first quarter of 20XX was 4,811,801 tons (compared with the same period last year, a decrease of 2,440,214 tons), reaching 1,029 trains, 56,150 Cars, 949 trains and 56,025 cars were sent out, and the port lump sum fee (port railway part) totaled 13.6572 million yuan (compared with the same period last year, a decrease of 7.2282 million yuan). The main operating income in the first quarter of this year was 14.4496 million yuan, and the main operating income in the same period last year was 22.6089 million yuan, a year-on-year decrease of 36%.

2. The meeting reported the operating conditions of the 17th Avenue Goods Yard and the West Goods Yard in the first quarter of 20XX:

The revenue of the 17th Avenue Goods Yard in the first quarter was 170,500 yuan, last year 301,200 during the same period, a year-on-year decrease of 43. Seventeen lanes loaded 288 cars and unloaded 26 cars. In the first quarter of last year, 475 cars were loaded and 75 cars were unloaded. The West Cargo Yard loaded 319 trucks in the first quarter of this year, compared with 230 trucks in the same period last year, a year-on-year increase of 38.7%.

3. The meeting reported the usage of tarpaulins in the first quarter of 20XX:

In January 20XX, 2233 pieces of tarpaulins were used, 456 pieces were used in February, and 1120 pieces were used in March. In the first quarter of the first quarter, 3,809 yuan was used, and the revenue was 553,878 yuan. Compared with the first quarter of last year, the use of tarpaulin increased by 1,693 yuan, and the revenue increased by 252,042 yuan year-on-year.

4. The meeting pointed out the problems and opportunities faced by the company in terms of operation:

1. The sanitary conditions of the 17th Avenue Goods Yard and the West Goods Yard are poor, and environmental improvement must continue to be strengthened. . In addition, due to the narrow road of the company, the parking problem on the west cargo yard is serious. The west gate guard should allow a certain number of vehicles to enter each time according to the size of the cargo yard to ensure that there is no parking on the company road and eliminate safety hazards.

2. At present, the damage rate of tarpaulins is getting higher and higher. The speed of folding tarpaulins and repairing tarpaulins cannot match, and we are facing the problem of slow tarpaulin turnover.

3. The Shiqidao cargo yard is too small and contains too many bulk goods.

4. According to market research, special grain containers are a major trend in port bulk grain loading. Compared with gondola freight, special grain container freight is cheaper, turnover efficiency is higher, and loading and unloading efficiency is also higher.

5. The company leaders made arrangements for future operations:

Deputy Manager Yang Liu put forward clear requirements for the company’s future operations:

1. Establish and improve Pricing policies and systems, and market development cannot violate principles. When facing multiple customers, the company's external operations must be fair. In case of special circumstances, if the customer needs a discount based on the specified price, the adjustment must be made through specific procedures.

2. Use tarps flexibly, make a commitment to customers to ensure the normal use of tarps, and adjust and circulate tarps among limited customers. In order to ensure the turnover of tarps, under special circumstances The cost can be increased appropriately.

3. The Comprehensive Support Department took the lead in negotiating with relevant departments on the opening of the 17th east passage of the freight yard, and found a breakthrough and the corresponding conditions for opening the east passage of the freight yard

4. Special for grain The box is in line with the market trend. Although the initial investment is relatively large, the company must also participate. It is necessary to make sufficient preliminary preparations, actively communicate with the National Railway, accurately grasp the policies and regulations of the National Railway, and at the same time fully ensure that various safety measures for loading are formulated and implemented.

Manager Ji Long finally made arrangements for key business tasks:

1. Treat every cargo owner fairly and avoid risks. Business personnel must always abide by the company's established rules when negotiating prices with cargo owners. rules to avoid unfair treatment of different cargo owners.

2. Rapidly promote the business of special grain boxes, strengthen communication with the National Railway, and implement the new business as much as possible.

3. The Planning and Finance Section and the Production Business Section pay close attention to resource integration and firmly grasp railway-related resources.

4. Implement matters related to the opening of the east side of the No. 17 cargo yard, and gradually transform the operation of the No. 17 cargo yard to reduce bulk cargo business.

5. The concept must come first, quickly promote "one-stop service", make every effort to promote the company to form a one-stop platform, set a stage for the company's business, expand the company's business, and comprehensively promote the company's diversified development.

Sales meeting minutes template sample 6

From 8:3 to 12:2 am on December 11, 20xx, in the conference room on the first floor of the office of Hefei Zhongyuan Sugar and Wine Company, the marketing manager Zhao Ge presided over the "Spring Festival War" mobilization meeting for vendors in the Hefei market. Mr. Zhang, Sales Director of the Eastern Region, and Manager Liu of the Anhui Provincial Office attended the meeting. Mr. Zhang communicated with the sellers present on the current problems and next-step operational ideas. The minutes of the meeting are now as follows:

1. Anhui’s current position in the national market and the position of Hefei market in Anhui Province

1. Anhui’s current sales ranking in the country : Judging from the sales collection from June 26, 20xx to December 1, 20xx, the Anhui market has currently completed a collection of 29 million, ranking tenth in the country, far lower than our surrounding Jiangxi, Jiangsu, and Hubei, Henan and other markets. Judging from the growth rate during the same period, the year-on-year increase was 24.54, ranking 31st in the country. It is far from the Guizhou New Market, which has the first growth, and ranks last in the country's growth markets.

2. Hefei’s position in Anhui Province: Huaibei market currently has a year-on-year growth of 65, ranking first in the province; Chaohu market has a year-on-year growth of 44.6, ranking second in the province; Anqing market has a year-on-year growth of 44.6, ranking first in the province; An increase of 4.2%, ranking third in the province; while the provincial capital Hefei market, which is the leader in the province, only increased by 16% year-on-year, ranking seventh in the province, lower than the average increase of 24.54 in the province, and even lower than the national average of 47.76 With an average growth rate, the Hefei market has not only failed to contribute to the development of health wine in the province, but has actually affected the pace of development.

3. How much space do we have: Anhui’s current GDP ranks 15th in the country, slightly lower than that of Hubei and Hunan markets. However, Anhui’s population exceeds that of Hubei, Hunan and Jiangxi markets. Although the per capita GDP ranks After the above-mentioned markets, but the sales volume is far behind the surrounding markets, Hunan's annual sales target is twice that of Anhui, Hubei's sales target is four times that of Anhui, and even the sales target of the Jiangxi market, whose GDP and population are both lower than Anhui's, is also It has reached 100 million, while the Anhui market is only 83 million. The gap between the Anhui market and surrounding markets is still very large, and there is also a lot of room for development.

4. The status of Jinpai: the sales volume of the fruit wine industry in the past six years was 5.279 billion, the sales of Jinpai in the past six years were 1.48 billion, Yedao 430 million, Ningxia Red 110 million, and other health wines basically have no With a value of over 100 million, Jinpai is currently the leading brand in the health wine industry.

According to the current sales trend, there should be no problem in reaching the sales target of 1.8 billion in 7 business years.

5. Comparison of markets at the same level: Daye’s sales target for this year is 22.77 million. There are seven county-level markets in Zhejiang with sales exceeding 10,000 this year, and ten county-level markets with sales exceeding 80,000. The province’s sales target this year is 22.77 million. 10,000 county-level distribution markets will be eliminated, while Hefei’s distribution market has so far declined by 21%.

2. Adjust mentality

According to Manager Zhao’s analysis data, except for the four distribution markets, the other eight major distribution markets are all in decline, far behind the national average growth rate of 47.76. Without comparison, we cannot know the gap. If we cannot face the gap, we cannot narrow it. The gap is not terrible. As long as we can adjust our mentality, formulate measures, and cooperate tacitly, there is no problem that we cannot solve.

Mentality adjustment should be changed from five aspects:

1. Change from the speculative mentality of eager for quick success to the investment mentality of brand operation. The mentality of eager for quick success is reflected in the pursuit of sales volume rather than the process. We only seek to sell goods but not sell them. We only focus on the wholesale market but not on the terminal market. Even if we focus on retail channels, we despise the catering terminal. Brand operation is reflected in step-by-step, perseverance, slow simmering, no rush, no rush, and persistence to the end. It will definitely succeed.

2. From looking for fish in Linyuan to retreating to build a net

Some of our sellers are looking for donkeys on horseback, begging for rice with golden rice bowls, and are always envious. The dealer next door took over a certain brand and made a lot of money, but did not cherish the development opportunities that Jinpai brought to everyone. Here we propose that only by cherishing opportunities can we seize them; only by knowing Jinpai can we make good Jinjiu. .

3. From blaming each other after a problem occurs to introspecting each other

Ask yourself first before asking the other party. After a problem occurs, ask yourself and find your own reasons first. This is the root of solving the problem.

4. Change from first-come-first-served, then-disposed to first-disposed-last It is believed that the profit of operating Jinjiu is very low. In the alcohol industry, the profit of a single piece of Jinjiu is very considerable. The only drawback is that Jinjiu is still in the introduction period in the Hefei market, and the sales volume is still very low, resulting in customers' operating profits. Not high. The lower the profit that customers get, the more customers are unwilling to put their energy and resources into Jin wine. The more customers do not focus on Jin wine, the more it will lead to a vicious circle. As long as everyone pays attention to Jin brand As a brand with development prospects, we should spend more energy and money cultivating Jinjiu, so that the sales volume of Jinjiu will become larger and larger, customers' profits will become higher and higher, and the market will have a virtuous cycle.

5. From taking credit and being arrogant to being prepared for danger in times of peace

Pride makes people regress, humility makes people progress, sorrow and adversity can inspire our fighting spirit to move forward, and greed for enjoyment will lead to death, and only by being prepared for danger in times of peace can we Continuous development.

3. Five measures based on the current situation of the Hefei market

1. Channels must be operated systematically

At present, our overall coverage in catering is only 64%. It is a dangerous signal. The sales function of catering is irreplaceable. Only by building a good catering network can we maintain and consolidate loyal consumers, and at the same time develop new consumer groups. Otherwise, our consumer market will shrink; different channels have different capabilities. function, only system operation can develop overall benefits.

2. Various varieties must be combined and operated

Different products serve different consumer groups through different channels. The relationship between various varieties is to make up for it, not to replace it. Low-priced products Focus on market penetration, mid-priced products for profit accumulation, and high-priced products for product image. Currently, the market coverage of large-bottle Chinese liquor is only 3%, which is also a dangerous signal. The leading product must be prominent, but not too prominent. Product strategy requires a combination of punches, and you cannot rely on just one product to fight alone.

3. Those who win the township market will win the world

To increase sales in county-level distribution markets, the most direct and effective way is to develop the township market. There are not only 900 million consumer groups in the township market , and the entry threshold is low, there is no admission fee, and there is no promotion management fee. Just provide services to end customers. Sellers must cherish development opportunities and have a sense of crisis to trade time for survival space. Only those with township terminals can Win the world.

4. Price is the lifeline of the product

At present, Hefei’s price compliance rate is only 37.8. The profits of retail terminals are not guaranteed, and Hefei currently does not have enough consumer groups. Standardized management of prices is very important. As we all know, a brand that no one sells and no one buys will die soon. We hereby request everyone to treat price standardization as a regular key task.

5. Pay great attention to the execution of the "Spring Festival War" marketing activity.

There are only 57 days left before the Spring Festival. During these 57 days, daily sales and Spring Festival promotion stocking account for 4% of the annual tasks. It is self-evident that time is tight, and all sellers are required to cooperate with The sales representatives take the "Spring Festival War" commitment letter seriously, perform their respective responsibilities, clarify goals, take measures in place, and implement them with all their strength to ensure that the "Spring Festival War" is a complete success.

4. The relationship between manufacturers and sellers

The relationship between manufacturers and sellers is one of cooperation and separation, separation and cooperation, division of labor but not division of family.

The points are: manufacturers focus on brand building; merchants focus on network construction. Manufacturers focus on consumption guidance; merchants focus on channel promotion. Manufacturers focus on terminal process services; merchants focus on terminal distribution services.

Together: Provide high-quality products and services to terminals and consumers; jointly develop and maintain the market, not only to increase sales, but also to make the market sustainable; from decentralizing resources to integrating resource.

5. Transform from the nanny system to the auxiliary sales system

The nanny system is an act of over-reliance, mutual blame, and going it alone. The assisted sales system is mainly based on merchants and supplemented by manufacturers, assisting customers to establish a large and comprehensive sales network; assisting customers in cultivating a team with combat effectiveness; jointly exploring a set of sales strategies suitable for the local market; assisting merchants Transform from power management to goal management, from rule of man to rule of law; assist sellers in cultivating the most competitive Jinpai health wine brand in China. To ensure that sales volume gradually increases, the benefits obtained by customers are correspondingly improved, and Jinpai's status in the minds of sellers is getting higher and higher.

Mr. Zhang hopes that as long as we cherish development opportunities from today on, value our status as a strong brand, face up to our mutual gaps, open up our thinking space, stay prepared for danger in times of peace, and formulate effective measures to ensure that actions speak louder than words, we will be able to get out of the difficulties and achieve sustainable development.