Overview of Shanghai Oriental Art Center

In September 2003, the owner of Shanghai Oriental Art Center held a nationwide management tender, and Poly Culture and Art Co., Ltd. won the bid (it was transferred to Beijing poly theatre Management Co., Ltd. in June 2009). Subsequently, Shanghai Oriental Art Center Management Co., Ltd. (hereinafter referred to as "Oriental Art") was jointly established with Wen Hui Xinmin United Newspaper Group (changed to Shanghai Newspaper Group in June 20 14), which was fully responsible for the theater and theater of the Oriental Art Center. Since the official operation of 1 in July, 2005, Dongyi has held a series of high-level performances, such as the success of the first concert of Berlin Philharmonic in Shanghai, which was named as "Top Ten Cultural News in Shanghai" in 2005, and the Oriental Art Center was selected as "Top Ten Fashion Landmarks in Shanghai", which was praised as "the latest publishing place of elegant art in Shanghai". In March 2006, I planned and organized a large-scale selection activity of "Top Ten Symphony Orchestra in the World in My Mind", and invited all the selected orchestras to perform in Shanghai in a planned way. The selection activities and performance implementation won the "Gold Award of Top Ten Performance Events in China". In July 2006, Dongyi took the lead in launching the inter-annual performance season in Asian cinemas, which was in line with international standards.

Dongyi's artistic feature of "Listening to the Oriental Symphony" is well-known at home and abroad, making it the first theater in Chinese mainland to hold concerts of two world-class orchestras, Berlin Philharmonic and Vienna Philharmonic Orchestra. The achievements of creating an artistic platform of "China's works premiered in the world and China's works premiered in the world" are constantly expanding. The "Oriental Famous Drama Month" held year after year with national opera as the main content has been widely praised, and the "Oriental Citizen Concert" with an annual audience of100000 people is even more famous. Annual member activity days, lectures on art appreciation, lectures on music popularization, and lectures on oriental culture constitute "monthly open days, weekly student tickets for public welfare venues and venues". On June 5438+065438+1October, 2006, Dongyi became the first theater in China to pass the ISO900 1 quality management system certification and ISO1400/environmental management system certification.

With the core concept of "enjoying art and service" and the goal of "leading in China, being first-class in Asia and world-famous", Shanghai Oriental Art Center is constantly innovating and developing for the citizens, the market and the world, and strives to create a "high and low coexistence, simultaneous development at home and abroad, and a' public'" in accordance with the positioning of China Theater management system and mechanism reform, Shanghai International Cultural Metropolis construction booster, and cultural and artistic exchanges between China and foreign countries. In the ten years since its official operation, artists and performing groups from more than 90 countries and regions around the world have held more than 5,000 performances in Dongyi, with an audience of more than 5.2 million. The number of performances and audiences of Dongyi ranks second in the country, second only to the National Centre for the Performing Arts. Dongyi pays the highest management fee, profit and enterprise income tax in the industry every year, and it is the only performance in China that continuously sells tickets for more than 100 times at the same time every day. Zubin mehta, the world conductor, said after inspecting the contents and operation of the Oriental Art Performance Season: "I am shocked that Shanghai can have such a world-class theater!" Commenting on Shanghai Oriental Art Center, Chicago Tribune wrote: "This theater can be said to be an important cultural driving force for the change of the whole region."