3 Personal Work Plan of Marketing Department of the Company

Personal Work Plan of Marketing Department of the company The marketing department will fully cooperate with the company's objectives, formulate corresponding work objectives and plans, and strictly follow this plan. The following is my personal work plan for the company's marketing department, hoping to help you!

Personal Work Plan of Marketing Department of the Company 1 During this year, with the accumulation of previous years, Company X not only entered the fast lane of rapid development, but also realized faster benefit growth, and successfully listed its shares on the X Stock Exchange. Since then, an X has been presented to the world with a brand-new attitude, and a new X with more vitality and vigor has been born. The responsibility of this new X is to safeguard the interests of shareholders.

After the company goes public, the management level will be greatly improved, which is not only the external requirement of market competition, but also the internal requirement of its own development and growth. For the marketing department, it is both a kind of pressure and a kind of motivation to comprehensively improve the management level and keep up with the pace of the company's development. In order to achieve the overall management goal of the company's X-year contract amount of 3 billion, the marketing department has formulated the following X-year work plan.

I. Information Network Management

1. Establish a direct leadership relationship

The marketing department is the functional department responsible for the construction and maintenance of the company's information network, information collection and processing, and accepts the leadership of the deputy general manager of marketing. There is a direct leadership relationship between the information manager of the marketing department and the regional market development assistant, that is, directly guiding and directing the market development assistant in the aspects of information network construction, maintenance, information processing and assessment, and assuming the leadership responsibility of information network work.

2. Establish a new organization.

3. Increase staffing:

(1) Information Manager: There are three full-time information managers in the marketing department, who are in charge of different regions and will not take up other jobs.

(2) Market development assistants: there are two market development assistants in six offices in Zhejiang Province and one in the areas under the jurisdiction of other offices.

4. Strengthen personnel quality training

Complete the recruitment training of information administrators and market development assistants of marketing departments in various regions before the Spring Festival, so that the marketing department can fully ensure the quality of personnel during the implementation of the new management system in X years. Choose and hire marketing assistants carefully, and don't make up figures.

5. Strengthen personnel assessment.

The establishment and maintenance of information network are specified in detail from the aspects of personnel allocation, resource guarantee and performance evaluation. And ensure this work from the system. Establish an assessment system for market information administrators to regularly patrol various regions to guide information management, conduct targeted analysis and research according to the actual situation and existing problems in various regions, and urge them to establish and improve information management in a short time according to regulations.

6. Dynamically manage the market network

Market development assistants and information administrators regularly and dynamically evaluate information network members according to four indicators: information quantity (in units of 1), project scale, information achievement rate and the number of subordinate information officers. On the basis of analyzing the classification of information officers/units, information managers and market development assistants should make a detailed analysis according to the background information of information officers to determine the possibility of performance growth after their help. To further strengthen information management, the integrity, timeliness, effectiveness and confidentiality of information are better than that of the previous year.

7. Strengthen market research. According to the information provided by information members/units in various regions and the business progress of the company in various regions, the development status and potential development trend of steel structure business in various regions will be fully investigated by special personnel. Obtaining first-hand information through investigation is helpful for the company to set up reasonable institutions in various regions and explore new markets.

Second, brand promotion.

1, further departure? x？ Brand, expand X's market share, take advantage of X's listing opportunity, initially consider holding brand promotion meetings and seminars in X, X, X, X and X cities, publicize and expand X's brand, expand information network, create more market space, and lay a solid market foundation for doubling the contract.

2. At the completion of key or large-scale engineering projects, invite relevant departments to hold a press conference at the scene to show and publicize Hangxiao brand with completion examples, to show the fact that X occupies the first-class level in technology and performance, and to establish the demonstration role and leading position of listed companies in X industry, so as to get twice the result with half the effort.

3. Further do a good job in advertising, information and other aspects of publicity. Make and install large publicity banners or billboards at various construction sites to show the strength of the enterprise on the spot; Make the new performance and publicity materials of the enterprise in time, supplement them to the performance introduction in the bidding documents, and distribute them to the business personnel, so as to enhance the depth and intensity of brand promotion as much as possible.

4. Strengthen professional knowledge training and quality education for external contacts, establish a good corporate employee image and advanced corporate culture connotation, and leave a beautiful and deep impression on everyone who comes into contact with X, so as to have a clearer and deeper understanding of X and X. ..

Third, customer reception.

1, guest reception is still one of the focuses of the marketing department. Doing a good job of guest reception is the necessary premise and foundation of business contact. How to do a good job of guest reception with good quality and quantity according to the relevant regulations of the company and the requirements of the Ministry of Commerce is an important topic that the marketing department must seriously study and discuss. On the surface, reception is relatively simple, but in essence, customer reception is a very profound knowledge. Without in-depth study and discussion, it is impossible to make the work perfect. So the marketing department should work hard on methods, steps and details. In order to spend less money without affecting the reception effect, we need to know life experience, humanity, way of doing things, hobbies, eating habits, style of doing things, enterprise value orientation, business philosophy, product characteristics, industry status and so on from the leaders of various commercial departments and business personnel in various offices. Carefully study, analyze and ponder the arrangement of the schedule, so that every guest can have a comprehensive, clear and in-depth understanding of X in the shortest time, show a limited sense of identity with X's products, and have enough interest in X's management mode and corporate culture. Treat each group of guests seriously for a long time and make them satisfied with the reception work of X, which is the criterion for every receptionist in the marketing department. So as to improve the success rate of project tracking, reduce the difficulty of business negotiation and achieve the fundamental purpose of improving the economic benefits of enterprises. To this end, the marketing department has focused on the following aspects in X years: urging all employees to always take enthusiasm as the principle and do a good job in all aspects of reception with courtesy and restraint to ensure that the reception effect is better year by year.

2. On the premise of ensuring the reception effect of customers, we should save reception expenses as much as possible to reduce the overall operating cost of the company and improve the profit level of the company.

3. Continue to manage the reception files of visiting customers, classify and save the files of potential customers and contract customers, accurately grasp the progress of the project, and strive to cooperate with the commercial departments and offices to promote the project business.

4. Adjust the positions of department personnel and recruit high-quality personnel to enrich the reception force. With the continuous expansion of business volume, there are more and more visiting customers, and the personnel in charge of reception in the marketing department are obviously insufficient. In order to meet the needs of the company's business development, it is also very important to do a good job in reception and recruitment.

Fourth, internal management.

1. Strictly implement version C quality management system documents and management system standard documents, and strictly implement them? Everything is managed according to documents, everything is operated according to procedures, everything is spoken by data, and the work is done at once? Strategy, let the marketing department gradually become an executive team.

2, further strictly in accordance with the requirements and marketing system stipulated by the joint-stock company, to carry out the management of this department, and strive to improve the management level.

3. Give full play to the work enthusiasm and initiative of employees in all positions of this department, and emphasize process control and final effect in their work. Improve their sense of responsibility and quality. Implement the assessment system in strict accordance with the corresponding post responsibilities.

4. Everything starts from the overall situation of the company and emphasizes the marketing system. Actively do a good job in the coordination and contact between various departments of the marketing system, so as to improve the overall combat effectiveness of the marketing system and do a good job in serving the marketing objectives of X years.

5. Cooperate with the deputy general manager of marketing to do the daily administrative work of marketing system. Take the initiative to do a good job in logistics support and daily service of various departments. Create a better corporate culture atmosphere and working environment for them.

Personal Work Plan of Marketing Department of the Company 2 During this year, with the momentum of previous years, Company X not only entered the fast lane of rapid development, but also achieved faster benefit growth and successfully listed on the Shanghai Stock Exchange. Since then, an X company has been presented to the world with a brand-new attitude, and a more energetic and energetic X company whose responsibility is to safeguard the interests of shareholders has been born.

After the company goes public, the management level will be greatly improved, which is not only the external requirement of market competition, but also the internal requirement of its own development and growth. For the marketing department, it is both a kind of pressure and a kind of motivation to comprehensively improve the management level and keep up with the pace of the company's development. In order to achieve the overall management goal of the company's X-year contract amount of 3 billion, the marketing department has formulated the following X-year work plan.

Information network management

1. Establish a direct leadership relationship

The marketing department is the functional department responsible for the construction and maintenance of the company's information network, information collection and processing, and accepts the leadership of the deputy general manager of marketing. There is a direct leadership relationship between the information manager of the marketing department and the regional market development assistant, that is, directly guiding and directing the market development assistant in the aspects of information network construction, maintenance, information processing and assessment, and assuming the leadership responsibility of information network work.

2. Establish a new organization.

3. Increase staffing

(1) Information Manager: There are three full-time information managers in the marketing department, who are in charge of different regions and will not take up other jobs.

(2) Market development assistants: there are two market development assistants in six offices in Zhejiang Province and one in the areas under the jurisdiction of other offices.

4. Strengthen personnel quality training

Complete the recruitment training of information administrators and market development assistants of marketing departments in various regions before the Spring Festival, so that the marketing department can fully ensure the quality of personnel during the implementation of the new management system in X years. Choose and hire marketing assistants carefully, and don't make up figures.

5. Strengthen personnel assessment.

The establishment and maintenance of information network are specified in detail from the aspects of personnel allocation, resource guarantee and performance evaluation. And ensure this work from the system. Establish an assessment system for market information administrators to regularly patrol various regions to guide information management, conduct targeted analysis and research according to the actual situation and existing problems in various regions, and urge them to establish and improve information management in a short time according to regulations.

6. Dynamically manage the market network

Market development assistants and information administrators regularly and dynamically evaluate information network members according to four indicators: information quantity (in units of 1), project scale, information achievement rate and the number of subordinate information officers. On the basis of analyzing the classification of information officers/units, information managers and market development assistants should make a detailed analysis according to the background information of information officers to determine the possibility of performance growth after their help. To further strengthen information management, the integrity, timeliness, effectiveness and confidentiality of information are better than that of the previous year. (See Market Development Assistant Management System for details)

7. Strengthen market research. According to the information provided by information members/units in various regions and the business progress of the company in various regions, the development status and potential development trend of steel structure business in various regions will be fully investigated by special personnel. Obtaining first-hand information through investigation is helpful for the company to set up reasonable institutions in various regions and explore new markets.

Personal Work Plan of Marketing Department of the Company 3 In the 20-year work plan, the following tasks are the main tasks:

1. Establish a sales team that is familiar with business and relatively stable.

Talent is the most valuable resource of an enterprise, and all sales achievements come from having a good salesperson. Establishing a united and cooperative sales team is the foundation of an enterprise. It is an important task to build a harmonious and lethal team in next year's work.

2. Improve the sales system and establish a clear and systematic business management method.

Sales management is a long-standing problem in enterprises. It is a laissez-faire state for salespeople to go on business trips and meet customers. The purpose of perfecting the sales management system is to let the sales staff play their subjective initiative in their work, have a high sense of responsibility for their work and improve their sense of ownership.

3. Cultivate sales staff to find problems, sum up problems, and constantly improve their habits.

The purpose of training salespeople to find and summarize problems is to improve their comprehensive quality, find and summarize problems in their work and put forward their own opinions and suggestions, so as to raise their professional ability to a new level.

4. Establish sales and service outlets in regions and cities.

According to a series of problems encountered in this year's business trip, the scheduled customer suddenly changed the itinerary, broke the contract, and the vehicle was not at home, which disrupted the planned itinerary and failed to successfully complete the business trip. Causing a waste of time and money.

5. Sales target

The most basic sales target this year is to have a monthly income statement. According to the sales task issued by the company, the task is divided into month, week and day according to the specific situation; Divide the monthly, weekly and daily sales targets into each salesperson to complete the sales tasks in each time period. And improve sales performance on the basis of completing sales tasks. I think the development of the company next year can not be separated from the overall quality of the employees of the company, and can not be separated from the company's guidelines and team building. Improving execution, establishing an excellent sales team, and having a good working mode and working environment are the keys to work.

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