What should baidu promotion pay attention to?

First: plan the keywords you want to promote. You can plan them yourself, but it is best to communicate with your account administrator after the promotion. Don't think some words are very useful, but there is actually a lot of traffic. In short, plan keywords as your core business, and then expand other words that can bring business opportunities around your core keywords.

Second: keyword matching, I suggest you choose phrases or exact matching methods, so as to control traffic well and visit potential customers more pertinently. Of course, if your company just wants to build a brand, the more people who go to the website to learn about it, the better, and a wide range of matching is certainly possible.

Third: keyword ranking: personal experience, generally speaking, above the fold's top four scores will be very good. If the budget is limited, you might as well put the core business words in the top four, and other people who have been expanded can rank a little lower, but it is meaningless to be on the right. The click-through rate is small, and it doesn't work if no one enters the website.

Fourth: small network alliance, generally do not choose the function of small network alliance, there is an independent network alliance account in the system. If you want to push it, you can push it in an independent account, and you can choose your own site area. The small network alliance can't select the site.

That's about it. I hope it works for you.