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Six kinds of people are not suitable for opening a cake shop.
Six kinds of people are not suitable for opening a cake shop. Now there are more and more people opening cake shops in the streets. Many people are optimistic about the good operation of cake shops and want to open their own cake shops, but not everyone is suitable for opening a shop. The following six kinds of people are not suitable for opening a cake shop.
Six kinds of people are not suitable for opening a cake shop 1.
Many people don't have any rational views on cake shops at the beginning of opening stores. They just saw or heard that someone opened a cake shop and made money, so they opened it on a whim.
When the store opened, I found that the whole industry market was not what I saw and heard at the beginning. Although the products sold are good, there are many competitors, and the quality and price of products have no advantage in the market. If we continue, it means more losses, and giving up is the best choice.
For example, franchisees of certain brands, shopkeepers have never been exposed to their own products, nor do they know the market of products. The shopkeeper learned from media advertisements or factory sales that other franchisees made a lot of money.
Deciding to join is extremely unreasonable in regional selection and store location, resulting in fewer diners in the store or products that are not comparable to competitors. After several twists and turns, the business is difficult to improve. After operating for a period of time, it announced its closure and withdrawal.
Lack of professionalism
Dedication should be a manifestation of a person's devotion to his work, but in reality too many people can't. I remember that in the early 1980 s, many small shops and official shopping malls in the mainland opened at the same time and closed after work. Although the business hours of these private shops are longer than before, many people are not interested in the operators.
For example, shopkeepers or shop assistants are addicted to online games, which makes the guests in the store indifferent to the transaction; For another example, the arrangement of business hours is not for the convenience of guests, but for the convenience of the store itself;
Another example is that you don't care about the appearance of the store and the products, which makes the image of the store and products ugly. In addition, the clerk lacks work passion, is listless at work, can't guide customers to buy, and unprofessional behavior in all aspects makes it difficult to improve the store performance.
People who don't know how to promote brands.
In terms of brand promotion, both manufacturers and distributors have insufficient understanding, and what is worse is that they have no response to brand promotion. Manufacturers often think that there are many advertisements in the media, and there are also contents to beautify the brand in the promotional documents for dealers, which can be called brand promotion.
For the store management for end consumers, the manufacturer thinks it is the seller's business. A slightly better manufacturer will also train store personnel for dealers, but the training content only emphasizes sales skills and product functions.
More people repeatedly emphasize sales skills, and even write the questions that customers may ask word for word into the teaching materials. In fact, it is difficult for such businesses to do their own shop business well, because the sales promotion methods are similar, and relying solely on sales skills to attract customers will make consumers feel that consumption is not properly guaranteed.
At the same time, sales skills can't make consumers have inner trust, can't make consumers become followers of brands, and it's hard to keep increasing repeat customers. Therefore, in the process of facilitating the transaction, the clerk must emphasize the advantages of the enterprise and the brand.
People who don't know sales skills
For the operation of cake shops, sales skills are really important. While promoting the brand, whether the clerk can facilitate the transaction depends on the individual's mastery of skills. For store performance, many people only emphasize the transaction rate, that is, the ratio of the number of people entering the store to the number of people trading, but fail to pay enough attention to the transaction amount.
So what are sales skills? It is by no means a few lines to deal with customers, but a psychological tactic to guide and even influence customers to make purchase decisions. Therefore, people who are not good at influencing customers to make purchase decisions can't do a good job in a store.
People who don't care about the interests of consumers
We often see that the business of some cake shops is good at the beginning, but it doesn't take long for them to become more and more depressed, and the passenger flow is from high to low. This phenomenon has many factors, such as brand influence, product nature, product quality, market competition, promotion methods and so on.
Here, the author only explains one aspect related to the topic of this article, that is, the store does not pay enough attention to the interests of consumers, and what's more, it deceives consumers to collect money.
Usually, this problem is manifested in ignoring the protection of consumers after purchasing products, concealing the quality of products, not thinking about what you should do for customers, not thinking about making customers permanent members of the network, but only thinking about how much money you have earned from customers. This short-sighted approach led to a rapid decline in store business.
People who don't know how to use people.
Many cake shop owners think it is easy to recruit shop assistants, and only emphasize age, appearance, height and experience when recruiting, which leads to the phenomenon that shop assistants have a good image but poor sales performance everywhere. The author does not advocate that the image of a shop assistant is unimportant, but the sense of responsibility and ability is more important than the image.
Two points are emphasized here: whether the clerk has a friendly smile and whether the clerk is generous and natural when communicating with people;
The two points of training are: first, to train shop assistants' understanding of enterprises and brands, and second, to train shop assistants' sales skills (skills should be flexible when communicating with customers and reasonably describe the nature, model, appearance and function of products), so that the store's performance will increase exponentially. For a store that is not good at employing people, using the wrong person will lead to a disastrous business.
Six kinds of people are not suitable for opening a cake shop. 1. They are casual and have no goals.
I believe there must be many such people, just like grass on a swing. After listening to what others say and how to make money, I want to share a piece of it in a panic, without thinking about it. Projects are basically left over by others. This kind of project is known by many people, which means that this kind of project will soon be eliminated in the market.
Second, people who are unsociable and introverted.
Entrepreneurs need to deal with all kinds of people. Introverts are not good at communication, and it is easy to lose contacts and miss opportunities. Entrepreneurs are also easy to fail!
Third, more greedy.
Some people think that small businesses can't make money, and it's easy to lose money without experience in investing in big businesses!
Fourth, only make quick money, not seek future.
Many people are only interested in short-term profits, regardless of future development. Most people find it difficult to improve their business. Although some people may make some quick money, it won't last long. Don't envy such people, it's easy to go downhill.
Fifth, you can't suffer.
There is a difference between starting a business and working. Entrepreneurship requires greater risks. Entrepreneurs can only say that their time is freely arranged, some are spoiled, and they retreat when something goes wrong, but they still don't consider starting a business.
Sixth, procrastination
Shopping malls are as competitive as battlefields. If you don't seize this opportunity today, there will be no chance tomorrow. Others have already taken the lead, so you must have super execution when starting a business, and you must not delay doing things.
Seven, can't kick down the ladder.
People who like to kick down the ladder can hardly have a good career. Even if they make some achievements today, they will collapse in the future. As the saying goes, "Leave a thread today and meet again tomorrow." Some people are driven by interests all their lives. If you are useful to them, lick you.
When you are of no benefit to him, you are too lazy to say a word to you. It is difficult to do business. You must have good conduct, be grateful and learn to appreciate others.
Eight, do not act according to law, want to exploit loopholes.
There is no doubt that many people took advantage of the loopholes in the law to get their present jobs.
Now the law is getting more and more perfect and strict. If you are eager for success, you will always be lucky and get involved in some illegal industries. Once discovered, it would be a disaster.
Compared with entering state-owned enterprises, institutions or other fields, starting a business is a relatively low-demand choice and a way for everyone to change their destiny, but not everyone is suitable for starting a business. If you choose a road that is not suitable for you, the result will be very bad.
Six kinds of people are not suitable for opening a cake shop. 1. Does the cake shop make money?
The composition of the cake shop is mainly in three aspects. 1 is bread, the second is cream, and the third is fruit.
If calculated according to the cost ratio, the most common cake cost is less than 40% of that calculated by 8-inch 98 yuan.
The gross profit of cake is above 60%, which belongs to high gross profit products. If you sell 20 ordinary 8-inch cakes a day, you will have a gross profit of 1200 yuan.
A cake shop that can do business sells 50 cakes a day with a gross profit of more than 3,000 yuan. It's normal to earn 60 thousand a month like this
Second, is the method of making cakes complicated?
The core of cake is design, not bread and production. Design creativity is often a bright spot, but most consumers don't care much about design unless they are high-end people.
There are corresponding tutorials and baking equipment for making cakes and cakes and preparing cream on the Internet. Making cakes is not the core.
Third, is there a difference in the ingredients of the cake?
Of all the costs of cakes, there are two differentiated costs, the first 1 is the quality of flour, and the second is the quality of cream.
In order to reduce costs, some cake shops often use their brains in these two aspects. For the general group, the general ingredients can be satisfied. Of course, imported cream is more expensive and is often used to make high-grade cakes.
4. Who are the main consumers of cakes?
Cake consumption is mainly based on birthdays, generally in three groups. 1 One is the couple's birthday, the second is the old man's birthday, and the third is the child's birthday.
Of these three categories, the third is the most common one, followed by 1.
5. What is the main reason why cake shops don't make money?
Some cake shops operate at a loss, while others can make money. What are their core differences?
In essence, it is not the difference between cakes, but the binding of customer groups.
Most cake shops that don't make money are because they don't do activities, don't bind customers, and just wait for guests to come to the door mechanically. The end result must be that the cake can't be sold.
This is the core reason for the loss of most cake shops, which has nothing to do with the quality of cakes.
How does a cake shop bind potential customers?
Children and couples are the main potential customers of cake consumption. These two kinds of friends are easy to find, while couples are scattered, so all activities should be mainly aimed at children.
If it is around the community, most potential customers in the community should be established as members.
You can establish cooperative relations with local blind date agencies, make special cakes for couples blind date, and recommend blind date activities.
Establish cooperative relations with all local primary or secondary schools. Students have birthday activities at school, help everyone share.
Birthday banquets can be held in this city to gather old people and children, promote the traditional culture of China, and jointly hold them with relevant departments of this city to promote them vigorously.
7. Can the cake shop be high-end?
There are only two choices in doing business, the high-end crowd with low price and high price, and the high-end crowd with high price. There can only be one choice.
In most cities, there is no market for high-end cakes. So you can only choose the middle end. The so-called mid-range, that is, 8-inch 98 yuan, 10-inch 128 yuan, this standard.
In fact, there is a market for cake shops, especially in cities along the 4th, 5th and 6th lines. At present, there are only two or three cake shops in these small counties, and the business is not bad.
If we lock in the end customer groups according to the above methods, we will not sell 50 yuan a day, but will form a cake chain brand.
Of course, other baked goods will be sold in the cake shop, which is another income.
Ordinary cake shops, you can't imagine the high income.
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