How to optimize for a single keyword

When I say a single keyword, I don't mean that this website has only one keyword. On the contrary, I want to optimize the keywords of Binzhou full search site as many as 10, and some Baidu indexes are not very high, so I like to start with these keywords with low indexes and optimize them, focusing on a certain keyword first. So, here I write down my views and methods on single keyword optimization. 1. Types of keywords Here, I divide the types of keywords into three types: A, B and C, namely: home page keywords, channel page keywords and inner page keywords. A. For homepage keywords: What we need to know is how to write homepage keywords. Search engines will know the ranking of the weights when targeting the titles, such as: Binzhou Financial Management _ Binzhou Financial Management Website _ Binzhou Full Search. In this title, the weight of Binzhou financial management is greater than that of Binzhou financial management website and Binzhou full search, so when writing keywords, you should give corresponding weight according to the keywords you want to optimize. For the description, the keywords you want to optimize can appear in the description, or they can be embedded in the form of long tail words, so pay attention to spontaneous combustion. B. For channel page keywords: for example, Binzhou Finance Channel, because I want to optimize this word, the articles below Binzhou Finance Channel should all import this keyword that has lived all my words, and can appear in other channels through long tail words to achieve cross-optimization. If there is something bordering this keyword on other channel pages, we can also give relevant anchor text on other channels to increase the weight. C. For keywords on the inner page: I think the words on the inner page can be more inclined to long-tailed keywords, so for such words, we need to gain weight through the quality of the article and the correlation between keywords and other pages to achieve ranking. 2. Keyword-related external links: To choose a suitable platform, first of all, the platform has good quality, high weight and large traffic. What needs to be paid attention to is the density of keywords in the external chain articles, and it is best to pay attention to naturalness, so that the articles can bring certain readability and let the external chain play its role. For anchor text, I suggest that you can cultivate some blogs, such as csdn, blog garden and so on. It may take a little time to write a related article, but the effect is absolutely proportional to the time. 3. Don't let yourself compete with yourself. Maybe some webmasters don't quite understand this. Explain that when your optimized keywords have a good ranking and are relatively stable, we don't need to do those high-quality platform external links. I'm not saying that we won't build an external chain, but if we continue to choose such a platform or question-and-answer class, we will definitely take away some traffic, especially brand keywords. A few months ago, my website leyuanbaby.com was downgraded by Baidu. After my efforts, I have recovered slightly, but I am still promoting the brand. When I realized that the problem of grabbing traffic was that I lost a lot of traffic, because I still underestimated the power that Baidu knew. Facing this station in bzqss.com, I should always be alert to brand promotion, such as: Binzhou full search website is good, Binzhou financial management which website to go to, and so on! We have to stop! Let people who want to see relevant information see your information in relevant places, which is our ultimate goal!