Light up the inspirational story in the corner with wisdom

Light up the inspirational story in the corner with wisdom

At the end of 2007, a New Year photo of a handsome boy appeared in more than 800 public toilets in Beijing/KLOC-0 overnight. These photos were quietly hung up by some mysterious people in the dead of night when no one was around. This incredible thing was carefully planned by someone. This planner is the man in the photo, Meng Zhi, the founder of Liangjiao Media.

One day in the early spring of 2005, Dream and a group of friends were eating in a hot pot restaurant. When he went to the toilet, a cartoon above the urinal caught his attention. This cartoon, as early as half a year ago, Dream came here to see it. In the past six months, every time he comes, Meng Zhi will stare at this cartoon carefully, and this time is no exception. Meng Zhi watched it again carefully, and the more he watched it, the more excited he became. Coming out of the bathroom, Meng Zhi asked his friend: Did you see what was hanging in the bathroom? Friends say they know, it's a cartoon, and even the content of the painting can be made clear by friends.

The voice of friends did not fall, Meng Zhijian rushed out and immediately found the manager of the hot pot restaurant. He said to the manager of the hot pot restaurant, "The comics in your toilet haven't changed for a long time. I will change it for you regularly in the future. Change it for you for free. " Of course, the boss is willing, but it is quite surprising to change comics for others for free. What does this man want? Meng Zhi asked his friends: If I change comics into advertisements, do you think so? Friends said in unison: of course, when going to the toilet, cracks in the wall will also become the object of study. If there is an advertisement, of course you will watch it.

Do it. In March 2005, Meng Zhi resigned from his stable job in a bank and searched the world for his favorite toilet. In just four months, a map of Beijing, restaurants and hotels in various regions, and even toilets in office buildings and shopping malls were all in Meng Zhi's pocket, with more than 38,000 toilets.

I resigned, the company was registered, and the toilet property was finished. So Meng Zhi's Liangjiao Media was established. But in the toilet, which is difficult to be elegant, are others willing to advertise? Where the hell are the advertisers? In March 2005, it has been nearly three months since the opening of Guangming Corner, and there are still no advertisers coming to the door. Meng Zhi, who was full of confidence, began to feel uneasy.

Just when Meng Zhi was worried about the way out of Guangming Corner, the phone rang, and a home textile manufacturer told Meng Zhi to advertise in Guangming Corner for a month. After consulting with the owner of the hot pot restaurant for four months, Meng Zhi finally hung his carefully designed billboard into the hot pot restaurant. In fact, he not only hung advertisements in this hot pot restaurant, but also in more than 800 cooperative toilets in Beijing/KLOC-0. As soon as the advertisement for home textiles came out, many businesses found Meng Zhi when they heard the news. Although there are many customers at home, the company didn't make any money, and Meng Zhigan was anxious.

Meng Zhi only knows that toilets sell advertisements well, but he doesn't know that there are so many advertisements in toilets that he can't start. Just when Meng Zhi was sad, the phone rang. The phone call came from a stranger named Sun Yuxuan, asking him to meet at night. In the evening, Meng Zhi arrived as promised, and they had a good talk. When he left, Sun Yuxuan left a message to Meng Zhi: Can I start a business with you? Sun Yuxuan is a well-known advertiser of a real estate advertising company. He became the vice president of the company at a young age, with an annual salary of over one million. The development of Liangjiao urgently needs an advertising generalist like Sun Yuxuan.

The next day, Meng Zhi called Sun Yuxuan and invited Sun Yuxuan to join Liangjiao Media and become a shareholder of the company. The joining of Sun Yuxuan has brought new inspiration to Meng Zhi, who has been troubled by advertising design. The two worked closely together and the company's performance grew rapidly.

One day, South Korea's Samsung Group called to promote Samsung's kitchen and bathroom stones in bright corners. Meng Zhi sent the employee to the address provided by the other party. This time, Meng Zhicai knew that under the banner of Samsung, there were really Samsung stone products. Samsung's advertising, because of its large volume, covers the whole of Beijing. A list is equivalent to the sum of orders in the first half of Liangjiao. The whole company was very excited when such a big pie suddenly fell. Meng Zhi and Sun Yuxuan happily assembled all the billboards. Just when all the work was ready, the publicity report submitted by the Korean headquarters was delayed.

Some advertisers worry that advertisements in toilets will lose value and damage the company's image. Meng Zhi heart thumped. Will South Korea change its mind? More than a month has passed and there is still no news from South Korea. Meng Zhi's heart is getting tighter and tighter. Two whole months have passed, and there is still no news from South Korea. It seems that the pie falling from the sky is not so delicious. Just when Meng Zhi thought that the cooperation could not be reached, Samsung's cooperation contract was unexpectedly approved.

Tens of thousands of billboards were put into various buildings overnight. Meng Zhi, Sun Yuxuan and Samsung China Branch are all waiting anxiously. Just one day later, Samsung's mobile phone became popular, and even Meng Zhi's bright horn mobile phone kept ringing. This is the first time for ten thousand people, so Meng Zhi was so excited that he couldn't sleep, which proved that Liangjiao was a successful media. Samsung artificial stone has been in China for several years, but compared with Samsung mobile phones and Samsung computers, few people know about it. After the advertisement of Bright Corner was put in, Samsung stones kept flowing, but the huge telephone consultation volume actually made Samsung staff have doubts. Isn't this the telephone support invited by Bright Corner? Doubt returns to doubt, the phone calls in day by day, and the contract is simple. The real contract surprised the head of Samsung Branch and immediately signed a long-term service with Liangjiao.

One brand after another squeezed into the small corner of the toilet. Samsung, Zhaopin, and Roewe have all appeared in the small corner of the toilet that everyone scoffed at, and the dream corner is on fire. A year later, all provincial capitals and prefecture-level cities except Xining were covered by Meng Zhiliang's corner. In this small corner, Meng Zhi became the first in the country. More and more people know about the toilet culture and toilet economy of Ming Jiao and Meng Zhi. In a short period of one year, Bright Corner achieved a profit, with a profit of100000 in 2006. Liangjiao Media won 100 Express Company in 2007.

We don't deliberately show it to others, but do it where others deliberately look. This is a slogan created by Liangjiao Media for itself. In foreign countries, an important criterion to measure the grade of a restaurant is whether the bathroom in this restaurant can provide a warm and comfortable environment, and the public places in Chinese mainland are gradually accepting this idea. Therefore, illuminating the bright corner of the corner has a bright future. Meng Zhi used his wisdom to light up that special corner and found a sparkling diamond from the corner.

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