Which is authentic, Tao Bihua Laoganma or Tao Huabi Laoganma?

You bought it right, and Tao Huabi is authentic.

Tao Huabi

The founder of Laoganma spicy sauce.

In p>1989, Tao Huabi opened a humble restaurant specializing in bean jelly and cold noodles. At that time, she specially made spicy sauce as a kind of seasoning for mixing bean jelly, and the business was very prosperous. One day, Tao Huabi didn't go to the vegetable market to buy peppers, thinking that the lack of spicy sauce wouldn't delay business. Who knows that when customers come to dinner, they all turn around and leave when they hear that there is no spicy sauce. This incident touched Tao Huabi a lot. Since then, she has devoted herself to the study of spicy sauce, and after repeated trial-production, the flavor of spicy sauce she made has become more unique. After eating bean jelly, many guests took out money to buy some spicy sauce to take home. Some even came to buy her spicy sauce instead of bean jelly. Someone said to her, "If you can make such a good spicy sauce, why do you sell jelly?"? Simply open a spicy sauce factory! " Therefore, Tao Huabi abandoned the restaurant that he had painstakingly managed for many years. In July 1996, he borrowed two houses from Yunguan Village Committee in Nanming District, recruited 4 workers, and set up a food processing factory, which specializes in producing spicy sauce and named it "-{Laoganma Spicy Sauce}-". As a result, this rural woman who didn't go to school for a day started from scratch and founded a large private enterprise with assets of 1.3 billion yuan in just six years!

Tao Huabi's business experience

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Unique skill "1:

Seize the opportunity to get twice the result with half the effort

" Laoganma "named Tao Huabi, 51 years old, was born in a remote mountain village in Meitan County, Guizhou Province. Due to the poverty of his family, Tao Huabi never studied for a day. At the age of 2, she married a member of the 26 geological team; But within a few years, her husband died of illness, leaving her and two children. In order to survive, she had to work and set up stalls.

in p>1989, with a little money saved by scrimping and saving, Tao Huabi built a house on a street in Longdongbao, Nanming District, Guiyang City, and opened a humble restaurant named "Affordable Restaurant", which specializes in bean jelly and cold noodles. In order to accompany the meal, she specially made spicy sauce, which was specially used to mix bean jelly. As a result, the business was very prosperous.

One morning, Tao Huabi felt dizzy after getting up, so he didn't go to the market to buy peppers. She thought: Anyway, there are several kinds of ingredients for mixing bean jelly, and the lack of spicy sauce will not delay business. Who knows, when customers come to dinner, they all turn around and leave as soon as they hear that there is no spicy sauce. She couldn't help but feel very confused: how did this happen? Don't customers who come to my place like bean jelly, but like my spicy sauce? ! Is it because of this spicy sauce that my shop is thriving?

This incident touched Tao Huabi very much. Smart, she saw the potential of spicy sauce at once, and studied it with great concentration ... After several years of trial production, the flavor of spicy sauce she made was more unique. After eating bean jelly, many guests took out money to buy some spicy sauce to take home. Some even came to buy her spicy sauce instead of bean jelly. Later, her bean jelly business became worse and worse, but no amount of spicy sauce was enough to sell. She wondered again: spicy sauce is only a kind of food ingredient at best. Can these people eat it all when they buy so much back?

One day at noon, after her spicy sauce was sold out, there were no guests to eat bean jelly. She was in a panic, so she closed the shop door and wanted to go out and see how other people's business was. She visited more than 1 restaurants and food stalls selling bean jelly, only to find that people's business was very prosperous. What is the reason? Oh, my god, it turns out that all the spicy sauce made by these people is bought from her! Suddenly, her lungs were going to explode.

how can I feed others and cheat myself? The next day, she never sold spicy sauce alone again. As a result, the bosses who couldn't buy spicy sauce came to beg her one after another, and said half jokingly, "If you can make such a good spicy sauce, why do you sell jelly?" Just open a spicy sauce factory! This words touched Tao Huabi's inspiration: Yes, there are so many people who love to eat my spicy sauce. What jelly can I sell? Take the opportunity to open a factory, and I will taste the taste of being a small boss!

after a period of preparation, Tao Huabi gave up the restaurant that he had painstakingly managed for many years. In July 1996, he borrowed two houses from Yunguan Village Committee in Nanming District, recruited 4 workers, and set up a food processing factory, which specializes in producing spicy sauce and named it "Laoganma Spicy Sauce".

What worries her is that although the output at the beginning of the factory was very low, the local bean jelly shop still couldn't digest it, and the rest had to go out to sell itself. So, Tao Huabi personally carried the spicy sauce and sent it to food stores and canteens of various units for trial sale. Unexpectedly, the effect was really good, but within a week, those trial sellers called one after another and asked her to double the delivery; She sent the staff to double it, but it was out of stock soon ... Tao Huabi was surprised, but she was reassured.

In June, 1997, Laoganma Spicy Sauce was tested by the market, and it stood firmly in Guiyang, and it had the momentum to break out of Guiyang. The shrewd Tao Huabi thought to herself: What am I afraid of "Laoganma" after all the shallow waters have been tried out? Didn't the old saying say "strike while the iron is hot"? Simply, I will expand the scale and turn the factory into a company!

"unique skill" 2:

"emotional investment" has a super cohesive force

In August p>1997, "Guiyang Nanming Laoganma Flavor Food Co., Ltd." was officially listed, and the number of workers expanded to more than 2. At this time, for Tao Huabi, the biggest problem is not production, but management pressure.

The biggest headache for her is that after the factory is expanded into a company, everything has to be formal, all kinds of rules and regulations have to be promulgated, and all kinds of financial and personnel statements have to be reviewed by her personally, especially the industrial and commercial and other government departments often issue documents to her for implementation; As a private enterprise, she often attends various meetings held by the competent government departments, and prepares a speech to speak on stage ... All these are simply "driving ducks to the shelves" for Tao Huabi, who has no culture!

how can it be a square without rules? How can you get on the "podium" without culture? Looking at more and more documents, running a company that has to try to do everything, Tao Huabi's first thought is to invite talented people. According to her simple feelings, she has formulated the only criteria for selecting people: loyalty, honesty, hard work, being able to take her job as her own business and the company as her home. But what kind of talented people should I invite? She thought about it and took her eldest son as the standard of comparison.

Tao Huabi's eldest son, Li Guishan, was a demobilized soldier who worked in the automobile team of the 26 Geological Team. Although he only had a high school education, he was already a great "scholar" in the eyes of Tao Huabi at that time. Li Guishan resigned and came to her company after learning what her mother thought.

The first thing Li Guishan did to help his mother was to handle the documents and organize the whole chapter. Li Guishan reads and Tao Huabi listens. When she heard something important, she would suddenly stand up and point to the document and say, "This one is very important. Write it down with a brush and do it at once." After helping his mother "read" the documents, Li Guishan began to draft rules and regulations, and then read them to his mother. Tao Huabi listened very carefully. When she heard something wrong, she immediately corrected it orally, and then revised it by Li Guishan ... So many times, until she was satisfied, she drew a circle in the upper right corner of the material. Li Guishan looked at the circle in distress situation. He wrote the three Chinese characters "Tao Huabi" on the paper for his mother to practice when she was free. Who knows, Tao Huabi looked at these three words again and again, shaking his head and sighing awkwardly: "These three words are very complicated, very complicated!"

With the help of his eldest son, Li Guishan, Tao Huabi finally worked out the company's most primitive rules and regulations with a strong local flavor, combining leniency with severity, with clear rewards and punishments. However, with the help of his eldest son, Tao Huabi still felt that there was not enough talent. So not long after, she recruited another young man with a bachelor's degree. How to cultivate this talent and how to keep it? Tao Huabi, who has no culture, has her own simple and unique "trick". Originally, the purpose of recruiting this undergraduate was to make him the office director, but she didn't immediately appoint him, but let him do chores in the company first, in her words: "This is quenching!" " Then, she sent him to all parts of the country to crack down on fakes and inspect the market. This move used her words: "This is tempering!" Half a year later, she appointed him as the director of the office ... This person is now the third person in the "dopted mother" company, Wang Haifeng. How to manage more and more employees in the company? Tao Huabi also has another unique skill that is both simple and effective: managing the family, and making "emotional investment" for employees from beginning to end.

when she first asked her eldest son to make rules and regulations, she regarded this move as the most basic element. For example, in the formulation of employee benefits, Tao Huabi decided that all employees should be covered by the company, considering that the company is remote, the transportation is inconvenient, and it is difficult for employees to eat ... When the "Laoganma" company has grown to 1,3 people, this rule has not been abolished. For such a huge enterprise, all employees have been provided with food and clothing. Who dares to think and do it? However, no matter how much money Tao Huabi spent, he persisted.

She is also hands-on, always caring and considerate in unexpected places. Whenever an employee is on a business trip, she always cooks some eggs for them like an old mother sending her children on a long trip, and sends them to the factory gate until she sees them get on the bus ...

Tao Huabi understands the truth: help one person and touch a group of people; Caring for a group of people will definitely touch the whole group. Sure enough, this kind of affectionate "emotional investment" has made the cohesion of Tao Huabi and Laoganma Company only increase. In the eyes of employees, Tao Huabi is as amiable, lovely and respectable as her mother; In the company, no one calls her the chairman, but all call her "Laoganma". The employees of the company come from all corners of the country and have different living habits. They eat, live, work and live in the company every day. After a long time, it is inevitable that there will be friction between them. But as long as Tao Huabi comes forward, the problem will be solved. In this way, under the care of her "mother", all the staff of the company worked hard for the rapid development of Laoganma Spicy Sauce with one heart and one mind ...

"Trick" III:

"Honesty" management is the "hard truth" of development

After the company has developed to this level, it has seen the world of Tao Huabi and gradually felt its own "soil". She decided to "use it for me" and "borrow wisdom and brains" to introduce other people's modern management!

Tao Huabi sent the company's managers to open cities such as Guangzhou, Shenzhen and Shanghai in turn to inspect the market and learn advanced management experience from some well-known enterprises. She bluntly said to them: "I admit that I am' old-fashioned', but you don't have soil, and enterprises don't have soil! After each of you goes out, help me get something new! " This move really worked. After the dispatched managers came back one after another, the company quickly embarked on the road of scientific management.

feelings, feelings are cohesion, and feelings are sometimes even productivity! With the most simple feelings, with the most savvy intuition of entrepreneurs, Tao Huabi realized this truth. She was happy and smiled happily: it turned out that the reason why "Laoganma" was able to do it so quickly was because of the cohesion of feelings; It turns out that the original set of original rules and regulations that care about every employee, even if the enterprise is modernized now, is still the foundation of "settling down"!

Tao Huabi is full of enthusiasm, self-confidence and maverick. On one occasion, a Hong Kong businessman visited Laoganma Company. He admired Tao Huabi very much and took out his business card and wanted to exchange it with her. Unexpectedly, Tao Huabi smiled and said, "Sorry, I don't need a business card." The businessman was very surprised, and then sighed: "You are the only chairman I have ever seen without a business card." Tao Huabi thought confidently: How many people in all parts of the country who can eat Chili have never eaten Laoganma spicy sauce? Isn't "Laoganma" the best business card?

At present, Laoganma's cumulative output value has reached 1.3 billion, and its annual tax payment is 18 million, ranking fifth in the list of the top 5 private enterprises in China. Tao Huabi, a rural "old lady" who didn't go to school for a day, managed a private company to this extent and created an unimaginable fairy tale in the new era. Her success is amazing; And her success is more worthy of reflection and reference by people no matter how highly educated they are today!