20 17 recruitment in xifeng liquor

China 17th National Famous Wine, Can It Be Safe Today? Who is the strongest among these people today?

Liquor is known as the quintessence of China and the fifth invention of China. Although liquor production is a traditional craft, it is based on agriculture, with industry as its development and cultural industry as its yearning.

"The fragrance of wine is not afraid of the depth of the alley" is highly regarded as high-quality liquor. However, there are many liquor brands in China, and the liquor products are even more dazzling, which is inevitable.

Today, let's talk about 17 famous wines selected by Hefei 1989 China, and their fate now.

Maotai:

Maotai liquor is a typical maotai-flavor Daqu liquor with the most perfect style, so maotai-flavor liquor is also called maotai-flavor liquor. Moutai has a long history. From 135 BC, Emperor Wu praised "fragrant beauty" to 1704 years later, scholars in Qing Dynasty praised "a country with thousands of people crowned with wine".

Maotai liquor tastes elegant and delicate, mellow and mellow, with a long aftertaste and endless maoxiang.

Now when it comes to Maotai, generally speaking, there is one word: capitalized cow!

In the eyes of consumers, Maotai is "hard currency", "price increase", "sold out as soon as it opened the door" and "queuing to buy Maotai is comparable to snapping up in Spring Festival travel rush". In this commercial society where supply exceeds demand, this situation is really a wonderful thing!

In the eyes of dealers: Maotai is a gold mine that can also make money when lying down! Don't worry about selling, (more concerned about when to sell! )。

In the eyes of employees: the average annual income of employees 1.3 million. Working in Maotai is more difficult than taking an examination of civil servants!

In the stock market: Maotai is already the most valuable wine enterprise in the world; The market value is 50% of Guizhou GDP! ! ! The stock price is the highest, so-called "the king of running water, the iron-clad Maotai".

For a long time, only Kweichow Moutai has been firmly established in A shares! Every index of Kweichow Moutai can be the "absolute monarch" of the A-share market!

Wuliangye:

Wuliangye liquor won the gold medal of "National Famous Liquor" year after year, and 199 1 was named "Top Ten Famous Trademarks" in China. 1995 won the only gold medal for alcohol in Panama International Trade Fair. So far, Wuliangye Liquor has won 32 international gold medals.

Maotai and Wuliangye, once kings of liquor, were once peerless and arrogant in China liquor industry, and their brilliant moments surpassed three Maotai in market value (now the market value is about one third of Maotai's).

1Revenue from June to June in 7 years 156.2 1 100 million yuan, up17.85% year-on-year; Recently, I held high the banner of "low-alcohol liquor", cooperated with Lian Heng, and was busy cleaning up a series of liquors and starting a new business, hoping Wuliangye could enter the "dawn era"!

LU ZHOU LAO JIAO CO.,LTD Limited:

Luzhou Laojiao Tequ was recognized as a typical representative of Luzhou-flavor liquor by the state in 1952. 1996 the pits of LU ZHOU LAO JIAO CO.,LTD co., ltd. were identified by the State Council as the only national key protected cultural relics in China liquor industry, and were known as "national treasure pits".

LU ZHOU LAO JIAO CO.,LTD Bao national liquor is carefully brewed by Bao national pits, which is the best Luzhou-flavor liquor at present.

LU ZHOU LAO JIAO CO.,LTD put forward three goals: the first is to sprint the brand position of "Luzhou-flavor national wine"; Secondly, on the basis of steady development, run as fast as you can and sprint to the leading position of "Top Three Liquor"; The third is to launch a sprint to the development goal of "Luzhou-flavor industry benchmark".

In 20 17, the target revenue was "over 10 billion" and the net profit was 2.529 billion. In the first half of the year, the operating income was 51.1.60 billion yuan, a year-on-year increase of 1%. At present, its performance is still far behind Yanghe, and the desire to rank among the top three again is not within reach in the short term.

Jian Nanchun:

Mianzhu Jiannanchun Liquor, produced in Mianzhu County, Sichuan Province, is called "Jiannanchun" because Mianzhu belongs to Jiannanchun Road in Tang Dynasty.

As early as the Tang Dynasty, the famous wine "Jiannan Burning Spring" was produced. It is said that Li Bai once sold fur coats here to buy wine to drink this wine, leaving a story of "solving the golden mink" and "solving the mink to redeem the wine".

In the Northern Song Dynasty, Su Shi praised this kind of honey wine, which was "full of fragrance in three places" and "slightly turbid and clear honey", and its attraction was evident.

In fiscal year 20 16, the sales volume and tonnage of jiannanchun reached a new record high, and the annual sales volume in 300 yuan exceeded 10,000 tons.

Yanghe Daqu:

Yanghe brand Yanghe Daqu has a history of more than 400 years. The liquor belongs to Luzhou-flavor Daqu liquor, which follows the traditional process of "Lao Wu retort residue continuation method" and adopts new technologies such as "artificial cellar cultivation, slow fermentation at low temperature", "intermediate sand collection, slow distillation", "graded storage and careful blending", forming a unique style of "sweet, soft, clean and fragrant".

In the liquor industry, there may not be any enterprise that uses publicity skills as skillfully as Yanghe shares.

From 2008 to 20 16, the revenue of Wuliangye tripled, while that of Yanghe increased by 6.4 times. In the next decade, Yanghe will definitely face Wuliangye. 20 17 semi-annual report, the operating income during the reporting period was115.3 million yuan, up by 13. 12% year-on-year.

Xifeng liquor:

Xifeng liquor, born in Liulin Town, Fengxiang County, began in Shang Dynasty and flourished in Tang and Song Dynasties. It has a history of more than 2,600 years and was listed as a treasure as early as the Tang Dynasty. It is one of the eight famous wines in China.

Fengxiang is the birthplace of phoenix in folklore, and there are stories such as Qishan and playing flute to attract phoenix. After the Tang Dynasty, it was also the location of Xifu terraced fields, which was called Xifu Fengxiang. Hence the name wine.

Xifeng liquor, a famous wine from China, began in Shang Dynasty and flourished in Tang and Song Dynasties. Xifeng liquor, with a brewing history of more than 3,000 years, has won the reputation of "the mother of national wine and the source of liquor" and is one of the four famous wine brands in China.

Recently, 100 bar codes were closed, and 40 contracts were terminated. In addition to closing bad bar codes and brand integration, another important measure of xifeng liquor this year is to strictly control the launch of Luzhou-flavor products and highlight the dominant position of Fengxiang products. In order to lay a good foundation for Xifeng's listing, Xifeng was allowed to enter the Billion Club.

Fenjiu:

Shanxi Fenjiu is a typical representative of China Fen-flavor liquor, with exquisite craftsmanship and a long history, which enjoys high popularity, reputation and loyalty among consumers at home and abroad.

Historically, Fenjiu has experienced three glories: Fenjiu has a long history of about 4,000 years. /kloc-During the Northern and Southern Dynasties 0/500 years ago, Fenjiu was highly praised by Wu Chengdi in the Northern Qi Dynasty and recorded in the twenty-four histories, making Fenjiu famous in one fell swoop.

Li Qiuxi has been accelerating. In the first half of 20 17, the operating income was 342 10/00000 yuan, up 4 1. 18% year-on-year, and the net profit was 602 million yuan, up 67.63% year-on-year. The two major performance indicators reached 77.7% and 99.5% of the 20 16 level respectively. To "recreate" two kinds of Fenjiu!

Langjiu:

Erlangtan, the origin of Langjiu, originates from Chishui River in Yunnan-Guizhou Plateau, and its valleys are all above 1000 meters above sea level. For thousands of years, a unique microbial circle has been formed around Langjiu production base.

Recently, the internal organizations of the three major business divisions have been adjusted. In the first half of this year, the sales revenue of Langjiu increased by 79% year-on-year, among which the Qinghualang business unit increased by 225% year-on-year. Target for the next decade: sell 654.38+00 billion yuan first.

Song He grain liquid:

Wine-making in ancient Song He began in the Spring and Autumn Period and flourished in the Sui and Tang Dynasties. Known as "a famous hand in the sky and a famous spring in the ground". Henan Song He Liquor Co., Ltd. is located in Lu Yi, Henan Province, which is located in the center of Huaihe River famous wine belt. It is a famous large-scale liquor brewing enterprise in China.

At the beginning of the year, Song He Liquor changed coaches-Wang Yiyang left, Zhu Jingsheng took over as President of Song He, Zhu Guoen as Vice President of Song He and General Manager of Song He Liquor Co., Ltd., and Liu Xintian as Vice President and General Manager of Song He Liquor Co., Ltd., taking over as former General Manager Zhu.

Some insiders pointed out that this is the biggest high-level change in the history of Yujiu, which is equivalent to the management reorganization in Song He. Recently, Song He has been busy sorting out product lines, focusing on major items, focusing on key markets outside the province, and promoting the innovation of channel marketing model.

Gu Jing tribute:

Gu Jing Winery is one of the eight famous wines in China with a long history.

With its unique style of "clear color as crystal, pure fragrance as blue, sweet and mellow taste and lasting aftertaste", it won the gold medal in the national liquor appraisal for four times, and it was the only famous China liquor that won the gold medal at the 13th Paris International Food Expo.

It has successively won the honors of China well-known trademark, China geographical protection product, national cultural relics protection unit and national intangible cultural heritage protection project, and has been praised as "peony in wine" by the world.

In the first half of 20 17, the operating income was 3.67 billion yuan, a year-on-year increase of 20.53%; Busy optimizing the product line, holding high and fighting high, expanding the market. At the same time, the pressure to rush 10 billion yuan during the year is also quite great.

Baofeng wine:

Baofeng Liquor is a typical representative of China Fen-flavor liquor, which has the characteristics of "pure fragrance, sweetness and softness, and long aftertaste".

Baofeng is surrounded by Funiu in the west, plain in the east, Runqi in Shahe in the south, Fan Qi in the north, lush wild wheat and overflowing spring water. It is a delicate and beautiful place in Zhongzhou. Baofeng wine has a long history. According to historical records, Yidi, the originator of China brewing, has been brewing in Baofeng for more than 465,438+000 years.

Quanxing Daqu:

Chengdu Quanxing Daqu, formerly known as Chengdu Daqu, has a history of more than 200 years. 1963, Quanxing Daqu was selected as one of the eight famous wines in China, but today, Quanxing Daqu has lost its beauty. This product, whose annual sales once exceeded 65.438+0.2 billion, now has a performance of only about 200 million a year.

Recently, Quanxing Liquor Industry has developed a series of new products "Qiuxing" for fans, and plans to occupy the first place in domestic sports scene marketing.

Guizhou Dongjiu:

Dongjiu is produced in Zunyi Dong Distillery, Guizhou Province, and belongs to other high-quality liquor with Daqu flavor. Its excellent quality is well-known at home and abroad, and it is unique among famous wines in China.

Around 1990s, Dongjiu was once one of the largest liquor enterprises in China, and its sales volume once surpassed that of Maotai.

The slogan "You don't know how to drink Dongjiu" spread all over the country, creating a modern person who belongs to Dongjiu! However, after 1996, Dongjiu once faded out of the market for various reasons. Later, Guizhou Dongjiu was transferred by a high proportion of shares, and the current situation is not optimistic.

At the beginning of 20 16, Liu, the former general manager of Kongfujia wine industry under Legend Holdings, left the post of general manager. On March 16, he officially joined Guizhou Dongjiu Co., Ltd., one of the "eight famous wines", as the president of Guizhou Dongjiu Co., Ltd. and concurrently as the general manager of Guizhou Dongjiu Sales Co., Ltd.

Shuanggou Daqu:

Shuanggou Daqu was produced in Shuanggou Town, Sihong County, Jiangsu Province. 1984 after the fourth national wine tasting, it was rated as a national famous wine twice in a row. However, due to the trend of enterprise restructuring and government merger, Shuanggou Daqu has become bigger and stronger, and its listing is one step behind Yanghe, and now it is in the fate of integration.

Characteristics of Yellow Crane Tower:

The special Yellow Crane Tower wine is the best wine in the world. Its predecessor was "Han Fenjiu" surrounded by various honors, and it was awarded "China Famous Wine" at the fourth national wine tasting. Later, Yellow Crane Tower Wine was acquired by Gu Jing Winery. In 20 16, the annual sales of yellow crane tower wine industry reached about 720 million yuan, which attracted the attention of the industry. Prepare 3 billion in 4 years, 5 billion in 7 years, 10 year 10 billion.

Wuling liquor: Maotai-flavor Daqu liquor, with light yellow color, outstanding Maotai-flavor, elegant and delicate taste, mellow and refreshing. On September 20 12, it was acquired by Lenovo wine industry for 400 million yuan.

Tuopai Qujiu:

Tuopai Shede Wine Industry, located in the hometown of Shehong Ziang in the middle of Sichuan, is a large-scale national first-class enterprise. Now it has developed into the largest high-quality liquor manufacturing enterprise in China, with an annual output of 300,000 tons and the largest storage capacity of high-end aged wine in China.

But now Tuopai was bought by Tianyang Group for various reasons.

It is estimated that the net profit attributable to shareholders of listed companies in 2017+180%10-6 months will be RMB 55-65 million, a year-on-year increase of 137%. It will break 2 billion this year and is busy optimizing the product structure.