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What abilities should interns have?
First, the ability to identify and interpret data.
1, first of all, you should be able to collect massive data, refer to the rigid requirements of WeChat product team, reply to 500 posts or Weibo every week, and read 100 blogs and 20 professional articles.
2. Collect user feedback and data, and use some tools and means to obtain a large number of relevant data and organize tables.
3, the above are basic skills. What is really important is that data can deceive people, and we must have the ability to eliminate the false and retain the true, and interpret the data that really has a decisive impact on the core KPI from the massive data. This is the basis of all the work in the next step.
Second, the abstract needs and specific capabilities:
1, with the above massive data and the real and effective data that can be referenced, we need to use these data to help product improvement.
2. Abstract requirements: Most of the time, users don't know what they want. At first, the strongest demand of users who listen much is to compress smaller audio. A mediocre product manager will try to improve the compression ratio, and the result is either to reduce the sound quality or to spend too much time on an algorithm with little room for optimization.
3. Concrete product: the product form that most effectively matches the core demand.
Third, the ability to build product prototypes.
1. You must master the use of basic product tools: Axure, Visio, Mindmanager, PPT, EXCEL abnormal functions and charts, PS and other common tools.
2. More important than using tools, it is to use tools to draw and express product intentions, and form a complete product requirements document with the above tools.
3. More important than qualified documents are your vision and mode, the overall control of complex modules, and the scrutiny and combing of complex rules. A product manager with a strong sense of logic, even half an architect.
An awesome product manager can develop awesome products with hand-drawn drafts. But before you have such a talent, it is recommended to use all kinds of tools skillfully.
Fourth, resource organization and acquisition ability.
A good product manager can create a great dream for the team, make the boss willing to give money to others, and make designers and engineers give the project the highest priority. Give them a sense of honor and responsibility, and let each of them work tirelessly to develop overtime. Let every project participant look forward to the day when the product is released and let them count down in their circle of friends. Yes, this is an ability, and sometimes even a gift!
Fifth, the ability of continuous innovation.
1, market sensitivity, the first time to detect opportunities or crises.
2. Product competition strategy of continuous differentiation.
3. Qualified product managers embrace change, and excellent product managers lead change.
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