The hotel I stayed in these years-Atour.

The meeting with Addo is still related to travel.

I decided to take a walk in Taizhou this weekend. Before going, two inns were roughly identified around Fengcheng River, and no reservation was made in advance. Yuan Mei B&B is the first navigation location. I was told that it was full, so I had to make a reservation before coming. Then go to the second house, which is Addo. The two houses are not far away, about one kilometer away. When the guests in front were busy, they quickly checked me in and got the last double room with several trees.

When you enter the door, it is a washbasin. The room is very big and comfortable, just like the pictures in the public comments. Facts have proved that the choice is correct. Then it suddenly occurred to me that Liu Run and Liang Ning of this hotel talked about this innovative case many times in the course. I turned over the course and looked up some information on the internet, so I wanted to write about Yaduo.

First of all, I have some perceptual knowledge.

The most important thing to go out is a comfortable bed. These two pillows are the most comfortable.

This picture of thousands of rape flowers behind the bed is refreshing, beautiful and atmospheric. Later, I checked the Yaduo Hotel in Nantong and found that the picture behind the bed was the prospect of Langshan Mountain. This is a major feature of Atour, and each city has its own landmark landscape map.

After watching the night view of Fengcheng River, I found the terrace on the second floor, where they took photos and installed samples with great interest. The background wall gives people a sense of trance in the Republic of China.

You can read books everywhere, from the lobby on the ground floor to the stairwell, there are books everywhere, chairs or sofas everywhere. I took some books and leafed through them. They're all fine. There is a book beside the bed.

Each functional area has a literary name. Although it is very literary, it is not convenient to know where it is by looking at the names and pictures. Dust is the laundry room, sweat is the gym, sweat is the restaurant, * * * is the teahouse, the room is called the night home, and the bamboo building is the study, all of which are named from the perspective of guest experience, which is very good.

We also took a photo of * * * language.

There are all kinds of coffee cups in the restaurant, and guests can choose. That's great.

The hotel is located in Fengcheng River tourist area, just opposite Liuyuan, overlooking Nanshan Temple on the terrace. Liu Jingting, a master of Yangzhou Pinghua, is actually from Tongzhou. Walking through the willow garden in the morning, there are many willows.

Atour is positioned as a high-end brand, its target customers are business travelers, and its theme is photography and reading. The name Yaduo comes from a small village on the border between China and Myanmar on the Nujiang River in Yunnan, and it is taken from the concept of nature, quietness, warmth and simplicity.

According to the data, in the "20 17 China Mid-range Hotel Investment Report", Atour ranked first in three dimensions: user satisfaction, return on investment and investor satisfaction.

What's the difference?

(Most of the following materials are based on Liang Ning's courses. )

Compared with traditional hotels, Atour prefers to create a small space with temperature to experience, such as the library in the lobby, where you can read books, drink coffee and take books back to your room.

The core needs of business travelers are good sleep and good bed experience, which is very important for business travelers. Atour would rather spend more money on beds, mattresses and pillows, and choose carpets with better quality and lower cost.

Teacher Liang Ning said that when preparing the case of the product class, she thought of several innovative products in space, such as: Atour, Coffee Man. In the process of interviewing Atour, she found that Atour not only made innovations in the definition and operation of space, but also made different attempts in traffic and conversion rate.

The real economy wants to compete for position, why? Because position is fluid. So Atour needs to cooperate with people who can get a good position in commercial real estate. In a good location, opening a hotel with good front-end service experience and controllable cost is a high probability event.

The second innovation is to turn "consumers" into "consumers"-Atour Crowdfunding Hotel.

Another innovation of Atour in traffic is IP hotel. In the film and television industry, IP has been particularly hot in the past two years. Why is it hot? IP is an emotional trigger, a scene, and a flow. The most famous is that Atour cooperated with Wu Xiaobo Channel to open two scene hotels.

Everything I experienced in the Atour Hotel, such as pillows, mattresses and shampoo, can be bought (I have the idea of taking hand sanitizer away).

When Mr. Liang Ning talked about the service blueprint, he said that Ado had put a lot of effort into the mattress. In 20 16, Yatuo mattress sold 30,000 pieces, which is not a small amount even for a Tmall store.

In terms of customer experience, from the first check-in to the second check-in, Mr. Liang summarized twelve nodes, focusing on the peak and final values. I experienced some of them, such as three-minute check-in, such as quick check-out; The most famous tea in the world, the warm water when leaving the store, has never been experienced.

Finally, let's talk about the house price, more than 300, more than 400, 1000. The double room we stayed in was 458 yuan.

This is a special experience and impressive. I will choose Atour next time. After I came back, I recommended Ado to my brother who traveled frequently and wrote a memorial.