Jin Ge's "How to Build a Wolf Sales Team" 2010 Edition

How to build a wolf-like sales team Speaker: Jin Ge Course Background Compared with lions and tigers, wolves are not really ferocious beasts. Their physical strength and shape are not much different from those of dogs. However, wolves dominate the natural world with their unwavering belief in carnivorousness, their indomitable fighting attitude, and their team spirit. If there were no shotguns, traps, poisons, or human power on the earth, they could compete with almost any animal. In fact, in human society, some countries may be small, but they have a wolf-like will and team spirit. In war years, they invaded big countries with the troops of small countries, and were invincible like wolves among sheep; in peace times, they used their economy to invade and penetrate the world, almost entering uninhabited territory! Around us, there are such enterprises. Although they started late, have insufficient funds, and have insufficient social resources, they are united as one, holding a firm and outstanding belief in success, and will not give up until they achieve their goals. Their behavior and spirit How similar it is to a wolf! If the attitude and will of a wolf are transplanted into the brains of business representatives, and the laws of the wolf pack are used in the operation and management of our sales team, then we will have a wolf-like sales team. This wolf-like sales team can sell our products and technologies to the first-class market. Course benefits 1. Reconstruction of wolf consciousness and wolf thinking, "Wolf nature eats meat for thousands of miles" 2. Specific steps and methods to build a wolf sales team Class hours and course format Open class, 12 hours (two days), 75 face-to-face teaching 25 Interactive Q&A Participants Corporate Marketing President, Marketing Director, Regional Managers, and Other Functional Managers involved in the establishment of the sales team Introduction to the speaker Jin Ge, corporate management consultant, senior marketing training lecturer, planner of China's "Wolf Creation Movement", Jin Ge Chief instructor of Wolf Training Institute. Visiting professor of Tsinghua University MBA Executive Manager Class and Shanghai Jiao Tong University EMBA Marketing CEO Class. Mr. Jin Ge advocated that "success starts with dedication", deeply analyzed the sheep nature that affects Chinese people's success, and proposed to arm the minds of Chinese people with wolf nature to create a "wolf China". Mr. Jin Ge adopts interactive and wandering training. Every time I train, my tie is almost soaked with sweat. If the venue is big enough, he can run 4.5 kilometers in one day of training. He is one of the most passionate lecturers in mainland China.

Team spirit, only with team spirit can we have team combat effectiveness. Values: Death in battle is auspicious, death of illness is unknown. Attribution model: Attacking without any excuses is the eternal theme. Wildness: Make the most of every opportunity and never give up easily l Wolf sales The team's building goal is closely united: wolves join hands to conquer the world, and let us go longer together. The wolves will never fight against each other and attack resolutely: "Resolutely eat meat, never eat grass." Attack is the basis for team survival and eating meat. The team size is steadily breaking through: the goals are clear, the steps are clear, and the methods are appropriate. Repeatedly, the team continues to grow bigger and stronger. Wolf players: individual qualities continue to improve, and will never give up until the task is completed. Part 2: Gather people first, then "create wolves" , how to quickly recruit future wolf team members l How to improve team sales force Team sales force is equal to: team size multiplied by team quality minus team cost To build a wolf sales team, you must expand the team size, improve team quality, and compress team operating costs l Team building Process: Gather people first, then create wolves, eliminate the weak, and keep only the strong. Strong recruitment: successfully sell your company to prospective team members, arouse the confidence and desire of the prospective team members in the company, attract more people to join the company, and provide Use opportunities to train more people strongly: set a training period, during which wolf nature stimulation, skill training, and market practice are carried out step by step, and then corrected, re-trained, and then practiced to turn prospective team members into wolves. Practical assessment, Survival of the fittest: Through the horse racing principle, those who fail to meet the standards will be eliminated or laid off for retraining l How to gather people strongly and recruit more "future wolves" 1. What can our company bring to prospective team members 2. How can we help Prospective team members can succeed 3. Six aspects that need to be implemented in the early stage of team building 4. How to organize job fairs and entrepreneurial briefings 5. How to retain potential team members during the training period Part 3: Inspire the wolf nature of subordinates and create Offensive business representatives l guide the wolf-like greed, cruelty, wildness, and violent greed, and are never satisfied with their careers; they are never complacent and cruel to individuals. They deal with problems decisively, eradicate the roots, and leave no future troubles. They do not stick to one pattern or form. Dare to take responsibility, dare to break the rules, be merciless and never tolerate difficulties and factors that affect our success. Establish a wolf-like growth environment (survival of the fittest, survival of the fittest). The wolf's crisis awareness lies in: no matter how fat the Sheep must also be obtained through their own struggle, and it is a fruitful struggle; they must always be wary of stronger animals such as lions and tigers attacking the weak and the strong. Survival of the fittest - without the growth environment of survival of the fittest, no sheep will be cultivated in the greenhouse. The victorious wolf pack l Strongly stimulates and plants the six seeds of wolf nature in the subconscious of the salesperson 1. Wolves travel thousands of miles to eat meat: the self-promise of "resolutely eat meat and never eat grass" 2. Actively explain All events: The occurrence of any event must have its reasons and purposes, and it must be beneficial to me 3. Positive and correct attribution model: Find the reasons from yourself, the responsibility lies with me, improve yourself, success starts from beliefs rather than conditions 4. Don’t make any excuses: actively explore “how to do it” instead of arguing “why it can’t be done” 5. Don’t do useless work: “God will never take care of those who work hard, but can only take care of those who find the right direction and the right method.

Features without evidence support are empty promises and are not worth mentioning in sales. Only by linking product features with customer needs can we stimulate customers' desire to buy and impress customers. Preparation 2: Company Introduction Advantage: Why? Choosing our company is a wise choice for customers. Find out the advantages of the company and be able to demonstrate the advantages of quality, service, brand and price. Preparation 3: Nine tools to effectively demonstrate products. Preparation 4: Competitor research and Analysis, what are the advantages of our products? Only by knowing ourselves and our enemies can we win every battle. Investigate product differences, personal differences, service differences, company differences, and policy differences with our competitors. Preparation Five: Customer Analysis: Who are our customers? Customer decision-making The process is to find the right customers, correctly judge the key people of the customers, and judge the key timing of sales. Preparation 6: Marketing strategy for six-digit annual income. Part 5: Creating a wolf-like marketing manager l Characteristics of a wolf-like sales manager: good at cultivating the market rather than Patronize and make orders, be good at helping subordinates succeed instead of patronizing their own success, be able to overcome obstacles and take orders instead of just sitting and talking (sitting and talking is the job of the Wolf King), be the beacon and charger of subordinates, not just a member of the team, be able to lead the team to attack, and resolutely complete the task Be able to help subordinates succeed instead of just being happy to control others l How to create and establish selection standards Dare to appoint and provide adequate incentives and assessments Those who fail to meet the standards must be resolutely eliminated l The task of the wolf-like sales manager is to hold sales staff market seminars to track work and perform inspections Reasonable guidance of competitive measures to ease the pressure on sales staff and stabilize the team Part 6: Wolf Sales Management l Marketing management focuses on the process. Controlling the process will control the results. All marketing actions that have occurred must be recorded. How to control sales staff. Corruption: How to control sales expenses. Marketing strategies should focus on execution. How to implement marketing strategies. How to manage sales reports. Pay attention to assessments and use assessments to promote standardized processes. l How to establish a core power source for business representatives to provide continuous sales motivation for friends. Seventh Part: Cultivation of the Wolf King: Be self-reliant first, then support others l Wolf King’s ambition: Help team members succeed, help the company succeed, help yourself succeed l Be self-reliant first, then support others: be a role model of firmness, perseverance, moral character, vitality and efficiency and set an example l How to grasp the ideological change of business representatives l The wolf-like work principle: the principle of pursuing the end - never stop until you pursue the results, the principle of no compromise - "you must...", "must" and "it doesn't matter" The principle of never giving up in the struggle - "I must...", failure often lies in giving up halfway, and never giving up until the result is obtained. The principle of facing difficulties - "I will definitely be able to...", overcome all kinds of difficulties. , that is, the general who always wins will never wait and rely on the principle - "Do it now..." Opportunities come from creation, rather than waiting, and never rely on the principle of sympathy - helping others to strengthen themselves rather than sympathizing with other people's weaknesses and situations; sympathizing with beggars There will be beggars who stick to their word - do what they say.