Recommended model essay on career planning of pharmaceutical sales.

Only by understanding the importance of career planning process management can we do it well. The following is a model essay on career planning of pharmaceutical sales that I have compiled for you. I hope you like it.

Model essay on career planning of pharmaceutical sales 1

Professional process of pharmaceutical sales

Before entering the sales industry, we had a vague feeling that our existing ability can still cope with the problems encountered in sales, although we don't know what sales problems we will encounter in the future. It is precisely because of this self-knowledge that after we engaged in pharmaceutical sales 1-2 months, we found that we did not deeply understand the customer characteristics and sales environment, which made us repeatedly hit a wall and suffered!

During this period, we didn't receive formal training, or met a good tutor to answer some questions and encountered sales problems that we had never encountered before. Then I quickly entered the first difficulty, questioning my own self-ability and wondering if I was in the wrong line!

People who have experienced it will comfort us to persevere with it. As for why, what are the answers? Sometimes it's hard to explain the flowers in the fog. In fact, with close communication with customers, we are more familiar with customers and sales environment, which can solve some confusing problems. This is the answer.

In addition to the obstacles, some new colleagues expect a generous bonus income one year later. Although this kind of luck can't be ruled out, most sales colleagues begin to improve their income after 2-3 years of sales work.

Therefore, if you don't control your expectations, many newcomers will try their best to change jobs frequently in order to find such opportunities, just like fishing in troubled waters but wasting their professional ethics. This is also the reason why many enterprises avoid people who change jobs frequently.

Since the frequency belongs to an extreme, you will have a small number of hospitals with low output for a long time, or the product brand is not ideal, or your team is really in the wrong place. If we don't change the development platform and continue to wait and see, we will be on the verge of being eliminated. The first hurdle mentioned above is basically the hurdle that every sales colleague has to face.

After working for 1 year, we should start to intensively cultivate our own market. If you don't want to move to other markets in the next 3-5 years, the details of sales work should be taken seriously by every sales colleague. The second year of sales work is an important period for us to sum up experience, try to solve problems quickly, strengthen communication with peers and recharge ourselves.

If you want to be a grass-roots manager, sometimes there are few opportunities in a highly competitive enterprise. However, as long as you persist, you will have a chance. As long as your performance and ability are guaranteed, there will be opportunities in the enterprise. I am convinced of this. Therefore, many colleagues angrily left excellent enterprises after losing the first competition. It's a matter of mentality. I have come into contact with many bosses, and most of them have experienced the process of losing the competition.

If you want to operate in a fixed market for a long time, it will certainly be helpful to have social connections or to be in your hometown. Interestingly, many sales colleagues are not in their hometown and are doing well.

From the fourth year to the fifth year, some colleagues became managers, some colleagues stayed in the front line, and some colleagues found careers that were more suitable for accumulating wealth. Since most people in the group are still front-line personnel, I won't talk about the professional experience of my colleagues who have taken up grass-roots management positions here.

A big move that is getting closer and closer to the goal of leaving.

What should I do in the first five years of this decade to get closer and closer to my career goals? What kind of ability do we need to support it?

Personally, I think our pharmaceutical sales colleagues need to join? Five forces? 、? Jiugong? 、? Four lanes? Focus on improving your ability.

Five forces mainly refer to driving force, pressure resistance, affinity, observation and execution:

Driving force: to solve the core driving force of everyone's sales work, we must clearly define whether we are engaged in pharmaceutical sales to make money and accumulate wealth, or whether we like selling this stressful and challenging job, or mistakenly think that sales is an easy job; The driving force should not be vague, it belongs to the engine of our career development.

When you get the wealth you expect, you should set new drivers, such as becoming a manager. Or a friend said, I want to be a boss and don't want to continue to develop in the pharmaceutical sales industry, which is all right, because your driving force will push you to give impetus to the career development direction of becoming a boss.

Anti-pressure: Anti-pressure is not innate. Driven by our professional driving force, we have gradually solved more difficulties, accumulated practical experience, have the ability to solve problems encountered in drug sales activities, and can bear more index pressure. But even this would not be enough We need to know that the reaction brought by our own pressure is not blind and direct, but flexible.

For example, under the pressure of indicators in a quarter, we will wonder what growth path can be guaranteed to be completed. It seems that we have a clear growth path, and after verifying this idea, our pressure will be relieved instantly. In fact, this idea has great limitations, because it can't be implemented in many cases, which is easy to cause psychological anxiety and damage to physical and mental health under pressure. And I suggest that everyone should realize that a lot of work stress needs to be relieved by hard work, so it should be internal? Nothing, I haven't spelled it yet. How can we know? Suggest psychological stress.

Affinity: At the beginning of sales, we suffered from being bad at selling words. In fact, we have always neglected the cultivation of our affinity. Affinity is to make others think that we are easy to deal with. Be sure to be easy to deal with, so that more customers can reduce their strangeness when they meet for the first time. Smiling, honorific words and understanding other people's feelings are the most basic components of affinity.

Many college students often ask me questions. Some friends think that you can't see the expressions of both sides online, which saves the necessary etiquette. Let me ask you a question. I want to do sales. What courses should I take? 、? You are a doctor. I have a question to answer. What is the best way for me to enter this industry? Every time I see a similar question, I will overcome my personal prejudice and answer it patiently.

Perhaps these questions make people feel disrespected, but they are nothing compared with the mistakes of misleading others' children. This example also shows that sometimes customers feel unhappy when dealing with us because of one sentence, and the way to escape is to reject us directly without telling us the reason. Even if they don't do sales, people like to communicate with people who are literate and easy to get along with, don't they?

Observation: People who have no observation are not careful in their work. In fact, every colleague will be in a period of strong observation from the age of 2 to 6, which provides a solid foundation for our imitation behavior and a steady stream of motivation for learning life skills; After the age of 25, people's observation ability drops sharply because the things they are interested in tend to be fixed gradually, which is why there are far fewer careful people than careless people.

However, in sales, we must improve our ability to observe the falling state through training and practice. Many customers' behaviors and working environment should be judged by our observation. When the doctor tells us that it is not suitable for sales, it is the doctor who measures our carelessness and incomprehension of the doctor with other considerate representatives he has contacted, but don't be discouraged. The improvement of our ability must go through a perfect process. As long as our ability is improving, many conclusions are relatively fixed and cannot be regarded as conclusive.

Executive power: We should have action power and do something. At the initial stage of sales, some people will advise us to think twice before you act, but this should be aimed at different periods. A friend asked me what I could do to prevent customers from refusing. He wants to learn how to receive customers again. I suggest seeing the client first.

Secondly, don't regard rejection as your sworn enemy. We dare to walk when we try to make sure that all the roads are right. What if there is no road? Being brave in practice is a hard indicator. In the implementation, we should pay attention to efficiency and try to get rid of the habit of procrastination. People with procrastination habits not only spend more time on sales than others, but also seriously affect the quality of life as a whole.

? Jiugong? Mainly refers to nine abilities, communication, speech, negotiation, inspiration, self-control, learning, specialty, product knowledge and industry common sense; Everyone can understand these nine items at a glance, and the ability to open the gap between sales staff is mainly in these nine items.

? Four lanes? Refers to the way of accumulation, entrepreneurship, life and wisdom.

The way to accumulate: sell it? Crash course? Just started, I want to make a lot of money, enter a good enterprise and keep a good position. Especially for those who hold? Earn a lot of money a year? New people with ideas are ready to enter the pharmaceutical sales industry. I kindly warn that due to the impetuousness of society, many people who have obtained a lot of wealth abnormally by relying on power or other illegal means have set up a society? Win or lose? Impatient.

Some people have also refuted me, saying that the era of teachers' seniority is gone forever, and young people are getting better and better; I never deny that a few people have done well in a specific environment, but for most people, it is unrealistic to accumulate beyond time. Just hold your horses, work hard and reap a bumper harvest in farming.

Model essay on pharmaceutical sales career planning II

Everything has advantages and disadvantages. Medical representatives used to be considered as one of the most profitable industries in society, and many people were envious. However, every line has its hardships. Anyone who has worked as a medical representative knows who hasn't been swept out by the doctor. How many representatives have not lingered in front of the doctor's office? Only after going through the storm can we see the rainbow and become a leader in the sales of medical representatives. Some people have adapted to this industry of survival of the fittest, and it is inevitable that some people will leave this industry with regret. Medical representation is a very stressful industry. For individuals, the difference is of course due to different abilities and different ideas. Your personal career planning for medical representatives is also an important factor.

Everyone needs to plan his career, so does the medical representative. Without a goal in life, you will lose the motivation to move forward. Everyone wants to realize their own value, but not everyone can. Because many people don't know what they want to do in the future, let alone what they are suitable for. They have been wandering at the crossroads of life! Career planning will make us no longer confused, let us find the direction of progress, and let us go along in one direction until we succeed. Career planning is not only a goal, but also a way of action. Determine the goal and how to achieve it. We need to find a way to succeed. This road is not easy to find, because it is found in the fog after we constantly sum up ourselves and constantly know ourselves. Career planning is no longer a one-time job, nor is it static. Summarize your work regularly and revise your career plan regularly so that your actions will not deviate from the course. Action is the best way to get rid of the fog and move towards success. Summarizing planning is the inn on the way forward. Let's correct our direction and regain our motivation. Everyone who has hope in his heart, and every excellent medical representative, should conscientiously make their own career plans and lay a solid foundation for future success.

Generally speaking, the profession of medical representatives has the following six development directions:

First, the sales manager. Have some work experience, know the market situation in a certain region, have the ability to open up the market, and can develop in the direction of regional manager, who is responsible for product sales in a certain region. Can give full play to personal sales promotion ability and management ability, is an excellent way for senior managers.

Second, the product specialist/manager. Have two or three years of sales experience, have a clear understanding of the sales industry, and have accumulated certain professional knowledge. If they have a certain grasp of the product positioning, sales channels and customer groups of different products, they can choose to develop in the direction of product managers.

Third, the marketing specialist/manager. This position is more demanding than product manager. It requires an accurate grasp of the dynamics of the pharmaceutical market and all aspects of information, as well as the ability to plan and manage the market and the ability to respond quickly to market changes. Changes in national policies, competitors and products will be directly reflected in the market. Therefore, the marketing manager must be able to take corresponding effective measures in response to these changes and their effects to ensure the steady growth of sales performance.

Fourth, train experts/managers. If this medical representative is very skilled in sales skills, always overfulfils his tasks, has strong expressive ability, is good at talking, has good professional knowledge and high enthusiasm for work, then he is very suitable for developing in the direction of training managers. Training manager is a highly respected and hard-working position. Is an indispensable key figure in the sales team.

Fifth, medical representatives. With the deepening of sales work and the establishment of customer base, medical representatives may become a very easy job. Many people are willing to lie on this credit book and continue to work comfortably. These people will eventually become well-paid freelancers.

Sixth, change careers. Medical representatives are selling, but not everyone is suitable for this job. Many college students may join this industry with various ideas, but with the development of their jobs, they may get tired of this life and finally choose to quit. But their withdrawal does not mean failure, because they can try, they are still young and have the opportunity to choose their own path. They may achieve greater success in other industries.

Generally speaking, the groups of medical representatives can be divided into three types, one is a newly graduated college student, the other is an old representative with certain sales experience, and the other is a social person who has become a monk halfway. These people have different experiences and different career plans for themselves.

Generally, college graduates are afraid to ask where the road is. They don't know what they can do, only know that they have a skill and have nowhere to put it to use. The cruel reality of society will baptize them. For them, career planning is just a long-term goal+short-term plan. 1~2 years later, long-term career planning should be re-formulated. Medical representatives are just a development platform for them, and there are several ways to choose.

The second kind of people are old representatives with certain work experience. They may have made a choice, or they may be making a choice. After years of market baptism, they have a fairly full understanding of medical representatives and drug sales. For these people, career planning is very necessary and valuable. Maybe they haven't made their own career plans, but their career plans should be clear and concrete action plans towards a certain goal. It should be a combination of long-term goals and short-term goals, and the method is feasible. No matter which way he chooses, he should know how to go. They are not a group of confused people, but elites in the pharmaceutical sales industry. Once their direction is determined, they will not change easily. Therefore, as leaders, we should help and urge them to make their own career plans, create greater value for enterprises and create better development space for themselves.

The third kind of person is a medical representative who became a monk halfway. They may have entered this industry for various purposes, and their working ability is uneven. The awareness of career planning is also relatively weak for this group of people. There are some difficulties in management. Therefore, the career planning of these people is best defined as short-term work goals and action plans. Let them give full play to their abilities in their work and create the greatest value for the enterprise.

In a word, career planning is a kind of ability that everyone needs, but it varies from person to person, even if the same kind of people have different understandings of career planning. Employees should be required to make different career plans according to their interest orientation, personality characteristics, objective environment and other factors. The development space of medical representatives is broad, which can meet the needs of many people in many aspects. I sincerely hope that every medical representative can go his own way, embody his own value and create his own brilliance!

Model essay on career planning of pharmaceutical sales 3

There is a very good saying: If you are not satisfied with the present situation, then reflect on your career plan three years ago. Career planning is very important in a person's life. If you plan well, you can have a successful career. If you don't know how to make a good career plan, you may encounter bumps in your career development. Until you are white-haired, you can sum up some experience, so you hope that your unfulfilled career ideals will be left to the next generation. As many people have said, half of my career choices are decided by my parents. If a senior or teacher gives you some advice and shares the success or failure experience of others when you are about to go to work, then you may take a lot of detours less. This paper will combine some real cases and several major career development directions of the pharmaceutical industry to provide some reference for you to have a good development in the pharmaceutical industry. If it may change the fate of some people, I will also feel some comfort.

I. Overview of career planning

Career planning is the direction. A life without a plan is like a ship without a direction in the sea. Even if there is wind, the ship can't be downwind. So what is personal career planning? It refers to a person's plan of growth, development and continuous pursuit of satisfaction in order to get smooth growth and development in his career, especially in the whole process of career and position changes and the realization of his work ideal. Which means what should I do? The problem.

So what is the significance of career planning? First of all, you can accurately locate your career direction and provide yourself with a goal on the basis of your existing achievements. Second, we can also accurately assess the characteristics and advantages of individuals, assess the gap between personal goals and the status quo, and thus discover new career opportunities.

A successful career should have the following characteristics:

1, proud of having such a career, willing to use their intelligence to innovate for this job;

2. I can get rich rewards from this job; Also realized the value of self, and felt full and rich;

3. Be able to gain recognition from your industry or life circle. To make a successful career plan, we must understand the significance and methods of planning, constantly improve our IQ, EQ and AQ, maintain perseverance and determination to achieve our goals, be good at understanding the truth from ordinary things, and be willing to cultivate our learning ability, such as learning from peers, predecessors, various information and various media. And have an open-minded attitude towards life. Not only that, being good at adjusting yourself with the change of environment is also a kind of ability you must cultivate. Finally, it's important to establish your own extensive contacts, because you may have found a phenomenon: even if a company recruits, it is definitely a real recruitment (because many companies recruit as a disguised advertisement or just as a talent reserve). Maybe your qualifications meet the requirements of the other party, but you submitted your resume and didn't even get the first round of preliminary examination. At this time, many people begin to doubt themselves and even lose confidence in their future after doubting each other.

The human resources manager of a foreign-funded pharmaceutical company is my friend. She once revealed an open secret to me: she said that there were thousands of resumes received in each recruitment, which was simply beyond my understanding. Finally, the company can send you a receipt at most, thank you for submitting your resume, and the last interview opportunities are almost given to people in other departments of the company who want to quit; Or candidates recommended by friends in the same industry, this does not represent all, but it is definitely not a minority. This situation challenges us to make a good career plan: the name is correct, but there is no interview opportunity.

If you want to win such an opportunity, you must expand your contacts. How come? Let's take a look at a case that happened to me: I 19 graduated from the Department of Pharmacy of Shenyang Pharmaceutical University (then called Shenyang Pharmaceutical College). First, I entered the first joint venture pharmaceutical factory in China-China Otsuka Pharmaceutical Co., Ltd. and started my career as a professional medical representative, then turned to be a marketing director. I have established a wide range of contacts, but I still feel that it is not enough, so I started my career at 1998. My family and I moved to Beijing from the south. In order to have a better career development and build more contacts in the field of training and consulting, I studied EMBA in Peking University and National People's Congress successively, and I also made many friends. In addition, I often attend business gatherings organized by some commercial websites and various drug fairs, and I will come to every gathering. In just two years, the number of contacts has almost quadrupled, laying the foundation for OEM (entrusted processing drugs) and training consultation.

In addition to my own experience, you can also participate in various classes, industry websites and forums, drug fairs, parties held by friends (there are also many local netizens in the pharmaceutical industry now), and actively contact friends you once knew. It is necessary to send some greetings by mobile phone or email on holidays. These practices will definitely make you a popular lover. You should take the initiative to establish personal relationships and even love people you don't like, if you really love them.

Then career planning must be based on self-improvement, just like a helicopter meets a cliff, not a collision, but a leap. In terms of promotion and learning, different stages need to learn different knowledge. The following picture shows what a person needs to learn in the process of career development:

Before the age of 25 (the age here is not absolute, for reference only), this learning stage is mainly to comprehensively learn basic knowledge, professional skills and self-management ability. After that, it will enter adulthood and approach the stage of achievement (for example, about 25-45 years old): it belongs to the entrepreneurial stage of hard work and self-development, mainly to improve their skills, adjust their mentality and guide and manage others.

Next, enter the achievement stage (45-65): you need to develop new work interests or learn things across industries, such as the most cutting-edge industry knowledge and future trends. Of course, at this stage, some people may stand still, some people may regress, and some people may find new goals in life and become their true selves.

After 65, it is a perfect stage: you need to learn and understand new information and new ideas. In my career, I have reached a brilliant stage, either to continue or to quit, which depends on my own life values. Seven philosophical stories about effective communication are the basic problems that enterprise management and individuals often need to meet in social life. It is not easy to realize real communication between people. The following concise and profound stories may be more direct, shocking and inspiring than the professional articles written by me and other communication experts.