Is it better to join the maternal and child store or go it alone? Why?

Joining and going it alone in a maternal and child store has its own advantages and disadvantages. Joining the brand of maternal and infant store helps to eliminate consumers' strangeness to the newly opened maternal and infant store. Moreover, in this era when brands are rampant, the power of brands cannot be underestimated, and a well-known brand of maternal and child products franchise stores can easily get people's support and recognition. In addition, joining the maternal and child store can also get support from the headquarters in training, logistics, advertising and other aspects, reducing the risk of opening a store. However, the cost of joining is high, and it is necessary to abide by the regulations and management of the headquarters, and the freedom of operation is low.

Self-operated maternal and child stores can have greater freedom of operation and can operate according to their own ideas and experiences. However, self-operated maternal and child stores need to find their own sources, design stores and recruit employees. And need to invest more time and energy. In addition, self-operated maternal and child stores have no brand effect in the market and need to build their own brands.