How to do network marketing in wine industry

First, the first move of network marketing: search engine

The contents of sem marketing methods include: search engine optimization, classified directory login, search engine login, paid search engine advertisement, keyword advertisement, bidding ranking, address bar search, website link strategy and so on.

Well-known search engines in China include Baidu, Google and Yahoo. Wine companies can cooperate with these search engine companies, and they can adopt keyword advertisements, bidding rankings and other means. When netizens search for wine-related information through search engines, the products and corporate websites of promoted wine companies can enter the eyes of netizens for the first time, catch their eyes and win sales opportunities.

Second, the second measure of network marketing: blog forum

Blog-based communication mode has the characteristics of accurate audience and high communication trust, which makes it easier to promote corporate brands and stimulate sales behavior. Through blog as the carrier of network communication, you can choose Changtianya community, Xici and other well-known blog forums for new product experience or big taste collection and other activities, which should also have ideal results.

Third, the third measure of network marketing: industry network

Liquor enterprises use industry websites for marketing, which has two meanings:

1, you can set up a website of the wine industry and establish its position in the wine industry.

Wine portal can gather a large number of wine supply and demand information and industry information.

Internet platform for industry stakeholders. Such a platform can establish the dominant position of website operators in the liquor industry. He can know the latest trends and demand information of the industry at the first time. He can get business opportunities and customers in the first time by mastering this information. He will also improve his popularity and credibility in the wine industry because of the popularity of the portal, thus increasing his business growth and profit. He can also guide the focus of the industry by leading the information orientation of the industry website. He can also use the industry portal to gather various resources in the industry, including: customer resources, supplier resources, public opinion media resources, talent experts resources, advertising resources and so on. The mastery of these resources will undoubtedly promote his industry status and wealth increase.

Because wine websites can bring a lot of business opportunities to members and promote the sales of members' products, industry websites can charge members. Therefore, the collection of membership fees can become a source of income for liquor websites. In addition, the industry website has certain advertising value, and the advertisements on the website can be targeted to this industry. Therefore, industry websites can use places with better visual positions to advertise, so as to obtain advertising revenue. For example, China Chemical Network, a well-known domestic industry website, has thousands of members, and the annual membership fee of each enterprise exceeds 1 000 yuan, so the annual income of China Chemical Network is several hundred million. At the same time, with the professional operation, the value of the wine website will continue to increase, and the resale income is directly proportional to the value of the website, so the value-added income of wine enterprises will continue to increase.

2. Liquor enterprises can cooperate with industry websites.

If liquor enterprises themselves do not have the conditions to build and operate industry websites, they can realize sales with the help of industry websites. Liquor enterprises can cooperate with China Liquor Business Network, China Liquor News Network, China Liquor Network and China Food Network to publish source information or advertisements. A large number of industry-related people gather on the industry website, and the daily visits are extremely high, including industry people, experts, suppliers, buyers and other groups. Advertisements on the website can be more targeted at this industry.

Fourth, the fourth measure of network marketing: portal

The so-called portal website refers to an application system that leads to some comprehensive Internet information resources and provides related information services. The portal initially provided search engines and directory services. Later, due to the increasingly fierce market competition, the portal had to rapidly expand various new business types, hoping to attract and retain Internet users through a wide range of business, so that the portal's business was all-encompassing and became a "department store" or "online supermarket" in the network world. Judging from the current situation, portals mainly provide news, search engines, network access, chat rooms, bulletin board system, free email, audio-visual information, e-commerce, online communities, online games, free cyberspace and so on. In China, the typical portals are Sina, Netease, Tencent and Sohu.

Because the portal website is a "department store" or "online supermarket" in the online world, it has a large number of visitors and a wide group. Wine companies can cooperate with these portals, advertise on the portals, and create event marketing with soft texts. It is a good online publicity platform. Of course, the publicity cost of the portal website is relatively high, so wine companies should do what they can and choose a suitable online platform.

Fifth, the fifth measure of network marketing: trading platform

Well-known trading platforms in China include Alibaba, HC, Taobao, Paipai and Yi Bei. These trading platforms have gathered a lot of popularity and unlimited business opportunities. Whether it is b2b, b2c or c2c trading mode, wine companies can try to set up their own stores and publish information on these platforms. Of course, b2b transaction mode is the main mode, but the other two modes can also be established, not necessarily sales, but can be used to promote enterprises and create a good momentum of online marketing. For example, Jimo Carved Wine and Shan Hao Yellow Rice Wine have all set up their own shops in Alibaba, so that buyers or consumers can easily find them when searching for yellow rice wine in Alibaba, thus generating trading opportunities.

Sixth, the sixth measure of network marketing: corporate website

Enterprise website is the "home" of enterprises in the internet world, an important part of enterprise information construction, and a window for enterprises to publicize products and show their strength and image. Therefore, building and making good use of corporate websites can also play a great role in the marketing of liquor enterprises.

Liquor enterprises should first establish a corporate website with reasonable structure and distinctive features. The level of website construction is directly related to the effect of network marketing, and whether the website functions can be displayed from the website is an important symbol of whether the website is professional or not.

Secondly, wine companies should make full use of corporate websites. The main purpose of customers visiting the website is to gain a deeper understanding of the company's products and services. The value of an enterprise website lies in the flexible display of product descriptions, pictures and even multimedia information to users. Even a website with simple functions is at least equivalent to a product promotional material that can be updated at any time.

Product display is a form of information release, but the meaning of information release is obviously broader. Website is a kind of information carrier. Within the scope permitted by law, you can publish all corporate news, product information, various promotional information, bidding information, cooperation information and even personnel recruitment information that are beneficial to corporate image, customer service and sales promotion. Obviously a waste of marketing resources.

Through the online questionnaire on the website, users' feedback information can be obtained for product survey, consumer behavior survey, brand image survey and so on. It is an effective investigation tool to obtain first-hand market information.

Finally, the network should be regularly maintained by a special person. The maintenance of the website plays a vital role in its full function. The websites of some liquor companies often can't be opened. The information was a long time ago and was not updated in time. The messages left by consumers or businesses on the website cannot be reflected, which has a great influence on consumers and businesses' understanding of the company and may lose many trading opportunities. Therefore, the information on the enterprise website should be updated and maintained frequently, and the messages and questions of consumers and customers should be answered in time to form interaction on the network, so that the website can play its role.

Seven, the seventh measure of network marketing: chat tools.

Qq and other chat tools have won the favor of online names because of their convenience, quickness, simplicity and immediacy, and wine enterprises can spread through these chat tools.

The Internet has penetrated into the lives of hundreds of millions of people. It is wise to seize the Internet and make use of it. Liquor enterprises should have a special person or department responsible for online sales. They can invite professional marketing companies and experts to plan, be good at using the Internet to make clever "hype", create hot spots, make full use of this worldwide resource, and use seven tricks to win by surprise.