Analysis of User Behavior on WeChat h5 Page

User behavior directly reflects the user's experience, which applies to WeChat H5 or any other page. Therefore, to do a good job in user experience, we must first analyze the user's behavior, and then try to figure out the user's psychological feelings from the user's behavior. For the WeChat h5 page, the main user behaviors involve the following aspects:

1. Click: When users see some WeChat H5 with interesting and attractive titles, they will have click behavior. In addition, users frequently click at about noon 12 and at night 10.

2. Exit: When the loading time of WeChat H5 exceeds 5 seconds, the user will exit the page because of losing patience. Moreover, the content of WeChat h5 page is not innovative and interesting enough, which will also cause users to leave immediately.

3. Operating habits: When browsing the WeChat h5 page, most users are used to sliding to switch pages, and when clicking the button, they will be more inclined to put the button on the right.

4. Loss: The deeper the page hierarchy of WeChat h5, the more users are lost. However, the loss rate of the front page is higher than that of the back cover. In addition to the low quality of content, the reason for the loss of users is that the input behavior or interaction behavior is too complicated.

5. Sharing: According to statistics, WeChat H5 shared by users generally involves interest-driven, social contact, emotional rendering or creative design, with an average sharing rate of about 4% and a high sharing rate of about 22%.

6. Stay time: Generally speaking, the average stay time of users on functional WeChat h5 pages is longer than that on display WeChat h5 pages, and the stay time of users on the front page and back cover of each WeChat h5 page is longer than that in the middle.

7. Click the button: The click rate of the button on the home page of WeChat h5 page is high, then it drops sharply, and the next page rises again. The animation and name of the button will affect its click rate.

8. Page Tips: Many users will skip the complicated page tips and directly enter the page interaction. However, if there is no page prompt, the user will continue the operation behavior of the previous page, which is easy to cause operation errors.

In fact, these user behaviors provide good suggestions for the design of WeChat h5 page. We should learn what is good, improve what is not, and be a WeChat H5 that users like.

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