Reasons for the failure of Yonghui Supermarket

Yonghui has no clear choice in the direction of developing new business.

There is something wrong with internal management. In September, 2020, the service staff of Yonghui Supermarket thawed the raw chicken legs with their feet, and then in April, 20021year, Yonghui executives made irresponsible remarks that "15 batches of unqualified products appeared, how much did you say?" From the service personnel to the company's top management, people have made incomprehensible things, which not only made Yonghui lose its credibility to a great extent, but also exposed Yonghui's lack of supervision in quality control.

Yonghui supermarket introduction

Yonghui Supermarket was established on 200 1. This self-made enterprise in Fujian has developed rapidly for more than ten years, with 1064 stores covering 29 provinces and 585 cities, becoming one of the top ten supermarket brands in China. Yonghui Supermarket has been constantly pioneering and innovating in the development process, and has hatched super species, Yonghui Life and other formats.

Super species focuses on the trinity operation mode of catering, fresh food and retail, while Yonghui Life is a combination of online and offline, online payment and offline instant delivery mode. However, the good times did not last long, and the development of super species soon reached a bottleneck and fell into a trough. During the period of 20 16-20 18, even though the super species kept expanding its stores, Yonghui was still at a loss and had to keep trying to survive and close a large number of offline stores.