Business of Southwest Securities Co., Ltd.

The company has 27 securities business departments and 6 securities service departments, which are located in China's major economic centers such as Chongqing, Beijing, Shanghai, Shenzhen, Guangzhou, Chengdu, Kunming, Jinan, Taiyuan and Hangzhou. Acting as an agent for customers to buy and sell all legal trading products such as A shares, B shares, funds and bonds in Shenzhen and Shanghai, and constantly introducing advanced high-tech means into traditional brokerage business, and launching new trading methods such as online trading, mobile phone stock trading and large household room; On the basis of market segmentation, according to the needs and preferences of customers at different levels, tailor-made service programs are provided for customers to provide personalized all-round personal service; Relying on the high-quality research results and information resources of the company's securities research and development center, we provide professional and characteristic consulting services for customers' investment, and ensure customers' rational investment and reasonable profit.

I. Service mode

According to modern marketing theory, the company breaks the traditional service mode, weakens the division of functions, implements new customer relationship management, sets up customer relationship group and transaction service group, and launches personalized all-round personal services according to the investment needs of different types of customers on the basis of market segmentation.

Second, the trading system.

All-round trading methods, including: self-help entrustment, telephone entrustment, videophone, large room, mobile phone stock trading, online trading;

China's 26 business outlets buy and sell services, making it easy to entrust in different places;

All the major commercial banks in China provide bank-securities transfer service, which enables customers to transfer funds conveniently and quickly.

Third, the dot distribution.

Southwest Securities has 26 securities business departments and 6 securities service departments, which are distributed in Beijing, Shanghai, Shenzhen, Guangzhou, Hangzhou, Jinan, Xuzhou, Kunming, Chengdu and Chongqing 10 central cities.

Four. Operating performance

From the establishment of/kloc-0 on February 28, 1999 to June 28, 2002, Southwest Securities completed a total transaction amount of 415.5 billion yuan, ranking among the top 20 in China. Adhering to the operation concept of "big investment bank", our company has implemented a business operation system with separation of contracting and undertaking, a risk prevention system with quality inspection and pricing sales as the core, and a vertical business support system, which has won the trust of customers with superb technology and sincere service and established a professional, honest and enterprising brand image in the market. The company's investment banking business ranks among the top ten underwriting companies in China for six consecutive years, and has formed a professional service brand in the fields of transportation, energy and raw materials. It is in a leading position in the financing field of Zhongpan Company, with a financing amount of 500-200 million yuan, ranking among the top three in the industry for three consecutive years. Over the past seven years, the company has provided various professional investment banking services for nearly 100 listed companies, such as IPO, additional issuance, rights issue, share-trading reform and mergers and acquisitions. The company has a lean and professional investment banking team, and currently has 65,438+07 sponsors, and reserves quasi-sponsors. In 2005, the investment banking department of the company won the title of "China Excellent Investment Banking Team".

In the investment banking business, Southwest Securities adheres to the operation concept of big investment banks, implements the business operation system of separating contracting from contracting, builds a brand-new organizational system and business operation mechanism, wins the trust of customers with superb skills and sincere service, and establishes a reputation and enterprising brand image in the market, ranking among the top ten in China for five consecutive years.

In the first sponsor competency examination, 22 employees of the investment banking department of Southwest Securities successfully passed the examination, ranking first among the top 20 brokers with a passing rate of 57.78% and sixth among 8/kloc-0 brokers who passed the examination. The development of the company's asset management business closely follows the forefront of the industry. Based on the principle of "stable, efficient and portfolio investment" and the investment philosophy of "research first and risk controllable", the company has developed wealth management products covering cash, stocks, bonds, funds and other financial instruments. It has a high-quality team of financial experts and a complete three-level risk management and control system to ensure the high efficiency, safety and liquidity of the assets entrusted by customers. The once launched "Monthly Win" personal financial plan, "Hengxinlong" personal financial plan and Lu Xin Securities Investment Trust Plan have all been enthusiastically sought after by the market.