Project planning of business plan of early education institutions

In recent years, with more and more parents paying attention to children's early education, early education has gradually become a hot emerging industry. What are the specific contents of the business plan written by early education institutions, and what relevant information does it include? The following is my business plan for early education institutions for your reference. Welcome to read!

1 summary of the implementation of the entrepreneurship plan of early education institutions

1. Company

Dear Baby Early Education Service Center is a limited company that provides early education for children aged 0-3. The teaching idea and teaching method of service center are full of scientificity and rationality.

1. 1 company purpose

Improve parents' parenting level and help parents fulfill their long-cherished wish to make their children become talents.

1.2 project background

So far, China's early education is still in its infancy, and the existing national education system is 3-6 years old, so the corresponding kindergartens are also set according to this range. The early education of 0-3 years old in the most difficult stage of child-rearing is still blank in the system and there is no corresponding functional management department. There is also a gap in teacher training. At present, academic institutions in China have not set up preschool education majors specifically for infants aged 0-3, and there is a serious shortage of teachers at this age. The traditional mode of early education and English education can no longer meet the needs of modern development, and the development of children can not be satisfied enough. The early education of infants and young children has been paid more and more attention by the society and parents.

Advantages and prospects of 1.3 service

In fact, education is an art. Over the years, China people have generally accepted the concept of early education, but why do so many children fail to develop their potential and eventually become ordinary people? I think this is the way of education of China people, especially many parents.

Under the misunderstanding, early education has become a tool for children's natural growth, a burden for parents, and an evil deed that stifles children's talent. In the real society, we often see children passively choose their own lives according to their parents' wishes. Although many of them have super creativity since childhood, they have never been developed as they should be. We often see such children, whose academic performance is excellent, but their psychology is very fragile, and some even can't adapt to normal social life at all. Such a child will not be happy in this life even if he can achieve something in the future. The same is true of learning a foreign language. The best study time is before the child 10 years old. It is generally believed in western countries that piano should be learned from the age of 5, and violin should be learned from the age of 3, otherwise it is not easy to learn. The potential treasure that children are born with will be annihilated if they are not developed at a specific time. At present, there is no such service in Qujing, but more and more people need it. Parents are children's first teachers, which play a vital role in their future physical and mental health. Although parents attach great importance to it now, there is nothing they can do about early education. Our early education service will enter the market at this point.

2 market

2. 1 market capacity

According to the survey, there are 8,500 new births in Qujing every year, and 5 1 0,000 children aged 0-6. It is conservatively estimated that 1% people will receive such education, that is, 100 people will receive such education, which is not difficult to achieve.

2.2 Trend analysis and prediction

According to the data, it is estimated that the annual birth population in Qujing tends to be stable. In recent years, due to the achievements of education and the popularization of publicity, the number of people receiving this kind of education will increase.

2.3 Main business items

? Full-time and half-time child care will be carried out.

? Conduct parent training classes, such as mother classes and parent classes. Through training courses, parents can master parenting knowledge.

? Develop temporary child care services to facilitate housewives to go out for temporary shopping, or to provide services for children whose mothers suddenly fall ill and have other emergencies;

? Develop family-style mini-kindergartens and provide family education teachers for parents.

2.4 Investment and finance

The company needs 50,000 yuan in initial stage, including 30,000 yuan in short-term loan and 20,000 yuan in personal investment, including 30,000 yuan in fixed investment and 20,000 yuan in working capital.

The payback period of investment is 10 month.

2.5 Organization and human resources

The nature of the company is limited liability company, and the initial organizational structure adopts linear system.

Figure 1 company organization chart

Organizational form of the company

? Decoration design department: responsible for all decoration matters.

? Engineering design department: responsible for water, electricity, steam, broadband (weak current) and air conditioning system solutions.

? Network service department: responsible for bidding for management software and cashier system. ? Finance department: responsible for all financial work of the center.

? Human resources department: responsible for office, human resources and project training.

? Intellectual property registration management department: responsible for all legal affairs of the center. ? Project Department: responsible for the implementation, supervision and management training of the project process. ? Consultation department: responsible for handling all feedback and receiving parents.

2.6 Project progress

1? Two months. Three? 6 months 1? two months

Figure 2 Project progress

2.7 market research ideas:

1. Get some market information through questionnaire survey. 2. Get the required knowledge by consulting experts.

3 business strategy:

3. 1 overall strategy: to become a leader in the field of early education within five years. 3.2 Development strategy:

3.2. 1 initial period (1~2 years)

In the first year, we enrolled 680 students, established our own brand, accumulated intangible assets, recovered the initial investment, prepared to expand the service scale, and began to prepare for a series of preparations from parent education to children's early preparation.

In the first year, the service entered the market, which improved the popularity of the service and established the brand image. In the first year, 680 students registered. In the first year, the operating income was 22,000 yuan and the profit reached 8,000 yuan.

In the second year, enhance the brand image and expand the enrollment scale. The annual enrollment reaches 1 000, the sales income reaches (00) yuan, and the profit reaches () yuan.

3.2.2. Mid-term (4~6 years)

Further improve and perfect the sales network, focus on the research and development of early childhood education services, implement diversified business strategies, and consolidate and expand the early childhood education market.

Vertical extension, based on early education, further improve early education services and March into other large, medium and small cities.

3.2.3 Long term (5~ 10 years)

The horizontal extension, development and research of early childhood education services, and the all-round development of IQ and EQ of children aged 0-3.

4 marketing

4. 1 Market target: parents of infants aged 0-3.

4.2 price

In view of the domestic market situation, we plan to adopt a competitive price strategy. Compared with other service centers, the price can be lowered by 10%-20%.

4.3 Promotion

When the service center first enters the market, some large-scale activities can be carried out free of charge in crowded places, such as: inviting some parents and children to participate in parent-child activities; Parents can take their children to the service center for free study for a period of time; Give lectures on parenting knowledge for free, and so on, so that parents can know about the service center, and they can also do publicity work in various communities, including parents of children aged 0-3 (and pay attention to the potential market, that is, married childless women), so as to achieve their own publicity purposes and open up the market.

5. Competition

5. 1 competition analysis

At present, because there is only one such service in Qujing, the competition is relatively small, but other potential competitors are not excluded.

5.2 Competition Impact Analysis

Because Qujing also has an early education center, it may affect the number of people coming to the early education center.

5.3 solutions

? Familiar with the laws and regulations for opening early education centers;

? Excellent teachers who guarantee preschool education for 0-3 years old;

? Intensify advertising and carry out some large-scale free activities to increase parents' trust;

? Keep abreast of market trends, ensure your own advantages and increase your competitiveness. ? Make a detailed market plan.

5.4 Public relations

Public relations work began at the early stage of the company's preparation. The principle of public relations activities is to establish a good corporate image of the company, which is innovative, rigorous and pragmatic and full of social responsibility.

At the initial stage of the company's preparation, the focus of public relations activities is to establish a sales network to help improve the company's visibility.

After the official operation of the company, the focus of public relations is to establish a good image of the company, attract the public's attention, communicate with the public in two ways, deepen the public's understanding of services and improve the awareness of services and brands.

Jointly organize popular science programs with the media, open popular science columns and open consultation hotlines. Make a lively and friendly homepage and carry out online public relations.

5.5 Cost budget

Business Plan for Early Education Institutions Chapter II Chapter I Business Outline

In recent years, with more and more parents paying attention to children's early education, early education has gradually become a hot emerging industry. Our Fan Fei Early Education Center is mainly located in the domestic secondary city 0? 3-year-old infants emphasize interaction with children, and develop children's multiple potentials through music, art and other forms of courses. Nowadays, it is difficult for children to have simple happiness. How will this be solved? Our early education institutions in Fan Fei will start from changing parents' thinking of educating their children. Parents want their babies to develop early and become smarter, so most parents choose to instill the idea of quick success and instant benefit in their babbling children. We hope that through a series of warm parent-child activities by parents, babies and teachers, parents' educational concepts will be changed, and parents will also grow up in this respect while their babies grow up.

Our school philosophy is: appreciation and love, health and happiness. The whole course is very relaxed. Our goal is to make the baby happy and like it, and then learn to learn in the game. Fan Fei has a dream, hoping that every baby will have a brilliant start and bring humanized care to more babies.

Chapter II Company Introduction

Early Education Center is a company with () full-time employees. The company aims to create a safe and free educational environment for children's growth and help parents establish scientific educational concepts. In our environment, we can certainly do our best.

2. 1 company start-up expenses ()

2.2 Investment budget:

In the early stage of the project, fixed assets will be invested in teaching furniture, teaching AIDS and 20000 teaching supporting facilities (office furniture, air conditioning, telephone equipment, test equipment, etc.). ), initial training fees in 2000 (hiring professional lecturers, teaching materials, enrollment and advertising fees, etc. ), 30 thousand rent, 30 thousand decoration fee.

2.3 Company Location and Facilities

2.4 corporate image

The early education center implements standardized and scientific management, namely:

1, unified task drive? Promote the growth of the cradle

2. Positive value

3. Clear the operation mode

4. Unified visual recognition

5. Unified behavior recognition

2.5 Introduction of the Company's Early Education Project

Our projects include professional parent-child classrooms, music classrooms, Montessori classrooms, comprehensive investigation rooms, large-scale physical training areas, multimedia rooms, training classrooms and rest areas. We have a professional team of teachers. Love, patience and carefulness are the qualities that every teacher insists on.

Parent-child curriculum Parent-child curriculum is suitable for babies aged 0~3 years, and it is divided into three stages: parent-child curriculum I (0 ~1year), parent-child curriculum II (1~ 2 years) and parent-child curriculum III (2 ~ 3 years). Through all kinds of parent-child activities designed on the basis of infants' development laws and sensitive needs, we can establish a harmonious parent-child relationship, promote the development of infants' personality, language, mathematics, cognition, body movements and creativity, and improve the level of family education.

Music courses Music courses are suitable for children aged 65,438+0.5 ~ 4, and are divided into music courses (65,438+0.5 ~ 3) and music courses (3~4). In the music course, through energetic music, rich visual and auditory stimulation, combined with body movements and gestures, let the baby experience and express music. It not only develops the baby's musical potential, but also plays an important role in promoting the baby's sports ability, intelligence and social ability.

Language courses Language courses are suitable for children aged 2-6, and are divided into four stages: language courses 1 (2-3 years old), language courses 2-1 (2-3-4 years old), language courses 3 (4-5 years old) and children's literature appreciation (5-6 years old). By creating an environment of seeing more, listening more, speaking more and practicing more, with four kinds of small animals with different personalities and habits as the protagonists, children's language development and reading ability are promoted, and opportunities for thinking cultivation, emotional cultivation, cultural transmission and exchange are provided to prepare for their further study after entering school.

Thinking course is suitable for children aged 2.5~6, and it is divided into three stages: sensory (2.5~3.5 years old), mathematics (3.5~4.5 years old) and science (4.5~6 years old). Through situational creation, hands-on operation and scientific strategy teaching method, children are helped to gain experience that conforms to the characteristics of their cognitive development stage and develop their discrimination ability.

Other abilities, reasoning ability, cognitive ability, decision-making ability, cultivate good study habits, stimulate children's interest in scientific exploration, and comprehensively improve their quality.

Chapter III Strategic Objectives of the Company

3. 1 strategic objectives and business model

According to the actual situation of the company, we divide the development goal of the company into three stages.

1. At the beginning of the business, through continuous exploration and learning, we first opened the market in Shijiazhuang, which has good conditions in all aspects, and strived for a certain market share, making the company a relatively perfect early education center in all aspects;

2. After gaining a firm foothold, gradually improve their competitiveness, build their own brands, make their own characteristics, and seek partners to absorb part of the investment, so as to expand the company's scale, enhance the company's strength, and strive to open 2-3 early education centers belonging to our company in other regions;

3. When the company reaches a certain scale, we will change the operation mode of the company, from focusing on actual operation to focusing on brand management, model export and market operation.

3.2 Company Positioning

Our company will provide professional early education for infants aged 0-3 years, constantly develop new and effective teaching methods and models, serve infants and their parents, and finally gradually realize technology development, technology transfer, technology training and technology sales.

Our company will always focus on the quality education of infants and young children, because it is dedicated, so it is professional, so to speak? Focus? And then what? Major? It is the characteristic of our company and the foundation for our company to become bigger and stronger gradually. Our company will uphold this belief and make every effort to promote the development of early childhood education in China, so as to make the babies in China smarter and healthier.

Of course, with a clear company positioning, we will also strive to build a more professional service and management team, constantly draw new blood, introduce new talents, learn new theories and carry out new practices. Only in this way can we make continuous progress and be in an invincible position.

3.3 Number of registered students

We predict that about 100 students will be enrolled within one month after opening, and then gradually increase, and finally stabilize the quota at around 500 students.

3.4 Future development

We will take the company's belief as our own belief, constantly demand our own services and constantly improve ourselves.

Strength, and constantly optimize our team, we are confident that we will continue to grow and develop in this rapidly changing market, and achieve ourselves while achieving hundreds of millions of families.

Chapter IV Market Prospects

4. 1 target customers, children aged 0-3 in China have1090,000, which provides a rich customer base for our early education business. In recent years, the state has vigorously advocated early childhood education and incorporated it into the government's work objectives. So with the strong support of the government, there are at least one billion business opportunities.

4.2 Market trend, although there are many kindergartens in the market now, they are far from meeting the market demand, so it will be more popular to run an early education institution that is different from kindergartens.

4.3 Market growth,

Domestic and foreign infant research institutions show that 0-3 years old is an important period for the development of human life. Therefore, the international community attaches great importance to early childhood education and lists it as an issue at the special session of the United Nations. It is hoped that all governments will incorporate early childhood education into their government work plans and regulate it through laws. Therefore, our 0-3-year-old early childhood education institutions will receive strong support from the government and have a bright future.

4.4 Industry Analysis

The early education industry is being concerned by more and more families. With the fierce social competition, the pressure of social employment is increasing. 70% of parents admit that they have taken great pains to educate their children, but they still can't find the right direction. With the growth of family income, parents' cognition of infant science education and the blank of existing nursing education institutions, every fiber belonging to this era has become an "ordinary" early education market.

4.6 Main competitors

There must be competition in society, and we must pay attention to competition in the early stage of starting a business. At present, the early education market is not standardized. The quality of education is low, but unlike this, our company adheres to the business policy of all-round development, diversified services and winning with high quality.

The difference between early education center and parent-child park: parent-child park is only a place to provide games and entertainment for babies. The early education center focuses on the early intelligence development of infants, and has a set of systematic and standardized tutorials and full-time teachers to help children grow up.

The difference between early education and the sales organization of pregnant and baby products: the sales organization of pregnant and baby products aims at selling nutrition, and a small number of baby-care courses aim at selling products, so it is difficult to be professional; We focus on the curriculum, promote the balanced development of children's abilities, and achieve the purpose of developing intelligence and enhancing self-confidence.

4.7 Marketing factors

Marketing: Establish a good public image for the company. Understand the needs of customers, understand our competitors, and let consumers know the benefits we bring through vigorous publicity and advertising.

Promotion: In this way, customers will be more willing to patronize the center and buy more advertisements of value-added products for many times. This is an important part of marketing, which is publicized through various media.

Chapter V Strategy and Implementation Summary

5. 1 competitive advantage

The advantage of our company lies in: relying on the consumption level of secondary cities, attracting customers with low prices, gaining more parents' recognition with high-quality education, allowing parents to introduce each other, bringing more customers and making our brand widely recognized in the parents' circle. The project diversified and integrated the resources and diversified the main products. At the same time, it has a fashionable and healthy concept, which can serve high-end customers, create high-profit service projects and accumulate high-end customer resources for the development of high-end products. Moreover, this project has long-term development potential and unique quality. A point can eventually evolve into the scale of an industrial chain.

5.2 Marketing strategy concept communication: As an early education industry, we should use various media communication means to promote ourselves. The main means are: participating in community activities; Select influential magazines and publish relevant concept reports regularly; Jointly launch cooperation columns with TV media from time to time; Use the website for promotion.

Establish word of mouth: An important feature of educational products is to establish word of mouth, because our customers' pursuit of quality is endless, so we must ensure the quality of our service. When our customers are satisfied, they will be loyal to our company.

Image promotion: As an early education brand, it should have its own good image. Leave a more friendly and reliable impression on parents.

5.3 Website promotion

Network is an indispensable communication tool in today's society, so we carefully build our website to realize the rapid development of marketing.

Please visit the company website for information.

Website:

Chapter VI Management Summary

At the beginning, our early education center will form a unified management team in a short time. As the founder of the early education center, we will continue to strengthen the management of early education and gradually improve our operating experience, so that the early education center can quickly get on the right track in a short time. Building a famous brand training institution has always been our goal. We will formulate a perfect management manual in the early stage to help us manage our early education center better.

6. 1? we? Principle of employing people

Purpose of the center: We believe that in order to make the early education center develop rapidly in the same industry and become an excellent training institution in the same industry, we must have a large number of talents. We are willing to choose those who are caring, honest, have strong work ability or leadership ability, and are self-motivated, so we establish a perfect employment standard and recruitment system based on the principle of careful recruitment and easy management.

Core principles: select outstanding talents for our early education center, and work with the founders to create a strong performance culture and performance results; We will provide a stage for every kindergarten teacher and the staff of the early education center to show themselves; Establish an internal promotion mechanism to reflect the ability and performance of employees; Establish an evaluation system and evaluate it through relevant procedures to promote the enthusiasm of teachers and employees. If you don't work hard today, try to find a job tomorrow.

6.2? Fan Fei? Employee recruitment and selection strategy based on employment standards

Caring, honest and dedicated, leadership, communication, learning, teamwork, customer service and professional skills.

Main inspection: caring, honest and dedicated, teaching characteristics, communication ability, learning ability, teamwork, customer service, professional skills, organization and coordination ability.

6.3 Organizational Structure The company will initially have a center director, a receptionist and two lecturers.

6.4 Operating System Development Ladder

First, market analysis. This includes: competitiveness analysis in the same industry, specific profit analysis, location of counseling center, interior decoration, equipment purchase, initial financial budget, and so on? At the same time, we can judge the feasibility of our business planning from these related information. Then, invest in hardware facilities and equip teachers; Third, advertising, so that we can increase the enrollment rate; Then, after making a profit in the counseling center for a period of time, we will start a new project (at this time, we will join the same large early education center company)

We should consider the implementation direction), let teachers go to excellent early education centers to participate in training, increase the number of teachers, expand the venue of counseling centers, and increase publicity. Let the baby get a happy enlightenment education in our early education center. We promote? If you love children, play with them.

6.5 Career development ladder

? Fan Fei? Not only provide a job, but also help you build and achieve a career. ? Fan Fei? There are professional systems such as skills and management, and each system contains different career ladders. Employees can find a world to challenge themselves in different professional fields and systems within the company. ? Fan Fei? Through the career development system, help employees to establish career development plans and achieve career goals.

Chapter VII Financial Plan

How to increase turnover

7. 1 Level 1: customer service

Caring for customers: When customers enter the door of the early education center, we will let them feel our sincerity, and we mainly aim at the parents of young children.

The warmth of the waiting area: warm greetings from the front desk, neat and orderly newspapers and magazines, comfortable seats, drinking fountains and other convenient equipment, enthusiastic staff, adequate lighting and suitable temperature ensure the public relations role of the center director and reduce customer complaints.

7.2 Level 2: Implement and promote sales promotion activities.

Promotion is the incentive we provide to customers to buy, to stimulate customers' demand and desire, and to attract customers with low prices; At the same time, with the direct purchase behavior of customers, it promoted the increase of turnover.

7.3 Level 3: Understand the business circle. No business circle is exactly the same. The main purpose is to understand the needs and expectations of customers, so as to guide our marketing activities.

7.4 Level 4: Basic Work for Increasing Turnover

Visit Center: We are committed to creating our own unique customer contact value, attracting customers with creative services, and making them feel the excellent service of our Fan Fei Early Education Training Center.

Public relations plan: Early childhood education is a project that needs a lot of time. We will adjust our product public relations plan according to local habits and formulate long-term public relations promotion strategies.

Concluding remarks

We have established the advantage of low price and high quality in running schools. Of course, there are still many deficiencies in funds and experience, but we will use our enthusiasm and positive improvement to create a beautiful and harmonious tomorrow for us and our children.

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