How can a novice open a beauty salon? What are the specific conditions?

1. Selection of location:

Beauty salons are out-and-out service-operated shops. They need to launch their own business in a designated address and business district. Therefore, it is said that opening a The key to the success of a beauty salon is the choice of location.

First of all, you must analyze the various business factors of the location of the beauty salon in your mind. The following factors need to be considered: whether the beauty salon you open is located in a residential area, an office area, a downtown area, a mixed office-residential area, or a suburb; what is the population composition around the beauty salon you open, especially whether it is an inflow area or a population inflow area? Outflow area; consumer spending power and consumer characteristics in the beauty salon you open; whether the business area of ??the beauty salon you open is complete: whether it is affected by stations, docks, rivers, and main traffic roads; services within your location Whether the supporting facilities are complete; whether the transportation in your location is convenient;

2. The positioning of the beauty salon:

The positioning of the beauty salon should be low in your mind. First, the name of the store Positioning, whether it is a professional beauty salon (hospital), a beauty shop, a comprehensive beauty and body center, or a beauty salon, etc., then consider your facade decoration and sign writing. The second is the business positioning of the store, including target customer positioning, price positioning, product positioning, service positioning, scale positioning, etc.

1. Store size: determined according to your own funds; there should be a reception room and waiting room; a reasonably designed beauty room, dressing room, operating table, bathroom and storage room;

2. Staffing (i.e. organizational structure): Beauty salons of a certain size should have strict and orderly staffing. Manage personnel according to the principle of fewer but better. Mainly include management personnel, technical personnel, logistics personnel, etc. (one manager, several beauticians, checkout staff, consultants, sanitation and cleaning staff, motor repair staff, product purchase and sales staff);

3. Advertising planning: decoration color, signboard writing, appropriate media such as newspapers, radio stations, etc.;

4. Profit and loss calculation: Calculate the number of visitors, customer transaction unit price, turnover per unit area, expense composition ratio,

5. Market research: Investigate surrounding households, shopping malls, personnel structure, people’s needs, how many beauty salons there are, etc.

6. How to decorate a beauty salon: According to personal preferences, it is better to decorate something that is comfortable, bright, elegant and clean

3. What equipment and materials are needed for a beauty salon?

The equipment includes air conditioners, hot and cold water devices, beauty beds (with various types), Osang steam machines, electric beauty instruments, yin and yang ion introduction instruments, multi-functional beauty instruments, high-frequency electrotherapy instruments, and vacuum straws Electrotherapy device, ultrasonic beauty device, skin tester, breast enhancement machine, eyebrow tattoo machine, brush sweeper, infrared lamp, rotor lamp, disinfection cabinet (red, ultraviolet), small washing machine, etc. Depending on the situation, purchase a weight loss device, etc. , blankets, work seats (including guest resting seats), and water dispensers for customers, etc. Small items include acne needles, scalpels, plates, trolleys, full-length mirrors (including dressing tables), towels, Small towels, small bowls, scrapers (tongue depressors), brushes, trash cans, debris racks, eyebrow trimming tools, gauze, etc., lighting equipment (bright but not dazzling, installed in appropriate locations); ventilation equipment, if necessary It is easier to have a speaker. If necessary, staff should be uniformly dressed. What materials are commonly used? Mainly include a series of skin care products, Chinese medicine acupuncture and massage products, cupping, Chinese medicine acupoint diagnosis and treatment equipment, Chinese medicine spray, etc., 75 alcohol, 2 iodine solution, 3 hydrogen peroxide (that is, hydrogen peroxide), 0 and 1 Xinjierfen, cotton swabs , Choose three types of facial cleansers, massage creams, shrinking water, several facial mask powders (soft, hard), paper, etc. that you think are useful.

4. What kind of cosmetics should you choose for a newly opened beauty salon?

High-quality cosmetics can no longer meet the needs of beauty salons.

More beauty salons are paying attention to what kind of follow-up services and continuity they can get after joining the cosmetics franchise. While joining the cosmetics franchise, they also need to make suggestions for the beauty salon to promote product sales and achieve high-quality and characteristic products, perfect after-sales service, and excellent Marketing planning, professional training, and standardized store management create a store