Brand clothing store management includes knowledge about how store managers become "good people"

The store manager mainly plays the role of a core figure in daily work and life, just like the meat pie in Hamburg, connecting the brand company up to represent the company image, and connecting the front-line clerk down to represent the terminal voice. How to dominate the overall situation depends on management. As the saying goes, be a man first, then do things. As the manager of various brand stores, how to be a "person" sounds simple, but it contains a lot of knowledge. ■ Most employees of principled "peacemakers" shops are young girls. Over time, some small frictions will inevitably occur, whether it is getting along with each other at ordinary times or the competition mechanism of the reward system. These small contradictions are not big or small, but they are all handled very well, and everyone has been indifferent. If it is not handled well, they will complain. Over time, it is inevitable that there will be barriers and distractions. At this time, it is the manager's turn to play a role. "How to digest these contradictions well is really a university question. No matter who is right or wrong at the first time when there is a contradiction, my handling method is "50 boards each" and I will make corresponding punishment. Jin Lin, manager of Zhouzhi, said, "However, in the initial stage of recruiting talents to form a team, I will put the personal quality and collective honor of employees first in the assessment to minimize the possibility of conflict. "In many cases, there will be some unpleasantness between shop assistants. It is the most difficult problem to solve because of the bad face. If the clerk is willing to choose to bypass the direct contradiction and have a heart-to-heart conversation with the store manager at this time, this is the success of the store manager's management, because only under the condition of full trust will the clerk tell you something that others think is "difficult to say", which is especially cherished for the store manager. In this regard, Chen Liyan, manager of Yizhihui sogou Store, has a deep understanding. Once, in the store she was in charge of, two employees had a conflict because of their performance. The customer who should have been introduced by the clerk through SMS was received by another clerk. How to determine the performance of this situation, the two had differences. Although there is nothing on the surface, there are inevitably bad feelings between them. Therefore, the "lost customer" clerk took the initiative to find Chen Liyan and spoke his mind. " For me personally, although there is no loss, the level of shopping guides will affect their commission income. For their trust in me, I will first express that I am very touched and gratified, but for my own question, I will still make her reflect: Why do customers go to the store as shopping guides but are not present? To what extent do customers need to maintain? "Chen Liyan said," if old customers can only recognize you before consumption, that is your greatest success. If you don't do this, it means that your emotional communication with your customers is not in place. If you don't do this, you can't say,' This is the client I am looking for, and I should get a commission'. This situation may happen to others once, so when you encounter this situation, you should first review yourself instead of demanding others. "Through such adjustment and communication, contradictions can be easily resolved. ■ A "intimate sister" with human feelings does not need managers to play a role when contradictions arise. One-on-one spiritual communication with shop assistants is also an important step in the daily personnel management of managers. This will make the clerk feel that you are a "human touch" rather than an arbitrary leader. Invisibly, it greatly improved the prestige of the store manager in the eyes of employees. The store manager mainly plays the role of a core figure in daily work and life, just like the meat pie in Hamburg, connecting the brand company up to represent the company image, and connecting the front-line clerk down to represent the terminal voice. How to dominate the overall situation depends on management. As the saying goes, be a man first, then do things. As the manager of various brand stores, how to be a "person" sounds simple, but it contains a lot of knowledge. ■ Most employees of principled "peacemakers" stores are young girls. Over time, some small frictions will inevitably occur, whether it is getting along with each other at ordinary times or the competition mechanism of the reward system. These small contradictions are not big or small, but they are all handled very well, and everyone has been indifferent. If it is not handled well, they will complain. Over time, it is inevitable that there will be barriers and distractions. At this time, it is the manager's turn to play a role. " How to digest these contradictions well is really a university question. No matter who is right or wrong at the first time when there is a contradiction, my handling method is "50 boards each" and I will make corresponding punishment. Jin Lin, manager of Zhouzhi, said, "However, in the initial stage of recruiting talents to form a team, I will put the personal quality and collective honor of employees first in the assessment to minimize the possibility of conflict." Many times, there will be some unpleasantness between shop assistants, because it is the most difficult problem to point out the other side in person because of bad face. If the clerk is willing to choose to bypass the direct contradiction and have a heart-to-heart conversation with the store manager at this time, this is the success of the store manager's management, because only under the condition of full trust will the clerk tell you something that others think is "difficult to say", which is especially cherished for the store manager. In this regard, Chen Liyan, manager of Yizhihui sogou Store, has a deep understanding. Once, in the store she was in charge of, two employees had a conflict because of their performance. The customer who should have been introduced by the clerk through SMS was received by another clerk. How to determine the performance of this situation, the two had differences. Although there is nothing on the surface, there are inevitably bad feelings between them. So, the "lost customer" clerk took the initiative to find Chen Liyan and spoke his mind. "This situation for me personally, although there is no loss, but specific to the level of shopping guide, it will affect their commission income. For their trust in me, I will first express that I am very touched and gratified, but for my own question, I will still make her reflect: Why do customers go to the store as shopping guides but are not present? To what extent do customers want to maintain? " Chen Liyan said, "If old customers can recognize you before spending, that is your greatest success. If you don't do this, it means that your emotional communication with your customers is not in place. If you don't do this, you can't say,' This is the client I am looking for, and I should get a commission'. This situation may happen to others next time, so when you encounter this situation, you should first review yourself instead of demanding others. " Through such adjustment and communication, contradictions can be easily resolved. ■ A "intimate sister" with human feelings does not need managers to play a role when contradictions arise. One-on-one spiritual communication with shop assistants is also an important step in the daily personnel management of managers. This will make the clerk feel that you are a "human touch" rather than an arbitrary leader. Invisibly, it greatly improved the prestige of the store manager in the eyes of employees.