How will the Chinese market change in the next few years? What project is better to invest in?

I can provide the following plans for you to participate:

1. Men's underwear store

It is said that women make money easily. Most clothing manufacturers and Merchants focus their main efforts on the female market, while the male market has been neglected. Many foreign manufacturers are aiming at this blind spot in the mainland market and vigorously seize the market. Through surveys, they believe that modern men are under greater pressure. Coupled with male shopping psychology, they have clear goals when entering shopping malls and are unwilling to waste a lot of money. Time to find the items you want to buy. Therefore, creating centralized and convenient special places for men has been adopted by many shopping malls, which can be seen from the popularity of special men's underwear stores, such as the "Neiku" men's underwear store in Hangzhou.

The investment in a men's underwear store is not much, mainly the shop floor, decoration and first purchase payment. There are certain differences in shop prices in various places, but generally 50,000-100,000 yuan can be started. You can choose to join a chain store or open your own store.

Choosing a brand is very important when opening a men’s underwear store. Currently, there are two main types of men's underwear that are popular among domestic men. One is the daily type, which is characterized by comfort, elegance and subtlety, and is mainly made of pure cotton fabrics. The other category is sexy underwear with exaggerated shapes. Brands such as Britain's Forbidden and Taiwan's Looksee have a wide range of products, including home, sports, avant-garde and other series, with prices ranging from 50 to 500 yuan. Looksee, in particular, has hundreds of brands. Domestic popular brands such as Yiershuang and Sangun are also relatively popular.

Because of the specificity of target customers, the location of men's underwear stores is very important. The key points of site selection are: quietness in the midst of hustle and bustle, and convenient transportation. Although "popularity" is very important, you don't necessarily have to choose a main road with a lot of traffic. A location that is too "busy" will not be conducive to attracting customers, but the traffic must be convenient. It is best to choose a store in a relatively mature business district, in communities and apartments with relatively many young people around. The area is 15-25 square meters, but it doesn’t need to be too big. The address must be clearly described and easy for customers to find, so that there will be no ineffective publicity. Some people also choose corners or counters in shopping malls. The overall style of the store is simple and neat.

The main consumers of men's underwear stores are fashion-forward young men, but there are also many middle-aged people. In addition, women also account for a large proportion of the total customer base. Specialty stores such as "Neiku" have a series of preferential measures specifically targeted at female buyers, with good results. However, it is best for the store staff to be mainly male, as male customers will find it more convenient to communicate with them.

2. Baby souvenir specialty stores

According to the statistical announcement released by the fifth national census, there are 70 million infants and young children aged 0-3 in mainland China, including urban There are 10.9 million people in the country, and approximately 17.5 million newborns are born every year. Data from relevant survey companies also show that the maternal and infant market in mainland China has a market size of approximately 80 billion yuan each year. As one of the branch markets, baby souvenirs have a very broad market prospect.

The family planning policy has made the "6+1" family structure common, and the "little emperor" has undoubtedly become the focus of family consumption. Statistics show that the average consumption level of baby souvenirs in provincial capital cities reaches 300-500 yuan, and some families far exceed this standard.

The popular baby souvenirs currently on the market include: fetal hair pens, fetal hair paintings, sibling shows, etc. The fetal hair painting combines the cute and cute image of the baby with the zodiac cartoon, and then uses the fetal hair to make a handicraft through weaving and embroidery. The hand and foot show is to take prints of the child's little hands and feet and pour them into a three-dimensional model with polymer materials, accompanied by various cartoon graphics and parents' blessings. The child's fingerprints and palm prints are clearly identifiable on the screen, which has a high family appeal. commemorative significance. The production technology of these products is now becoming increasingly mature, and the prices vary depending on the materials.

If you choose the franchise method, this business has simpler technical requirements and is more suitable for first-time entrepreneurs. The initial investment is not much. Taking the investment standard of a store in Wuhan as an example, it is 50,000 yuan to open.

Such stores are generally located next to large hospitals (especially women's and children's hospitals). It is best to have large communities nearby, which facilitates centralized marketing. The best way to publicize is to recruit salespeople and implement one-to-one marketing by distributing brochures.

For example, when a salesperson meets a parent holding a child, instead of talking about making souvenirs, they can start with a "haircut", such as "The baby is really cute, but his hair is a bit long" to shorten the psychological distance with the parents; The best time to distribute information to the hospital is between 6 pm and 7 pm. This is the time for the mother to have meals and family members to visit. The success rate will be higher, but be careful not to disturb the mother's rest to avoid offending others.

Only by adopting high-quality and preferential services can we create a word-of-mouth effect. Word of mouth is very powerful. If you want to win more customers, you can only provide customers with more convenience first. For example, free door-to-door services can be provided in a given area; goods and services of a certain value can be provided when cumulative consumption reaches a certain level; you can also contact pediatric experts to provide free baby care consultations to target customers... These can all increase customers' awareness of the product. Trust and loyalty to merchants.

In addition, since ordinary stores do not have the direct conditions to directly process and produce fetal hair paintings and fetal hair brushes, customers are most concerned about whether the fetal hair used will be mixed with other things or mixed with other people's. . Therefore, the process must be strictly managed, and numbering, sealing, and archiving can allow customers to participate while ensuring the credibility of the product.

3. "Simulation Doll" Store

Children who lack brothers and sisters will inevitably feel lonely. A simulation doll made according to the child's own appearance, "Simulation Doll" 2005 It was launched on the market in Guangzhou in 2010 and has become popular among children in Guangzhou. Many businesses in big cities have also taken a fancy to this business opportunity.

Simulation dolls are different from Barbie dolls in that they are more personalized because they are made to look like a "little master" and have the following characteristics: first, they can combine education with entertainment; second, they are unique in conception. It allows children to enter the child's paradise with the simulated dolls; third, the image is realistic and pleasant, because it is specifically made according to the child's own appearance; fourth, it keeps up with the trend and launches internationally popular clothing, toys, accessories and children every year* **Enjoy. The main consumer target of twin treasures is children aged 1-14 years old. The products are mainly divided into two specifications: one is the "baby twin treasure" for the age group of half a year to 2 years old, with a size of 20 inches; the second is 3- The "baby twins" for the 12-year-old age group are 23 inches in size and retail at 1,280 yuan and 1,380 yuan respectively. The high-end positioning of "Miebao" determines that its products cannot be operated through conventional wholesale channels and over-the-counter retail sales at terminals. Instead, they must be launched as image specialty stores, so the location of the store is crucial. For example, Guangzhou's "Minibao Home" is located at the junction of the old and new urban areas on Xiaobei Road, Yuexiu District, adjacent to Yuexiu Park and Children's Activity Center, which are crowded with tourists. On one side, there are many high-end commercial and residential buildings in the new urban area, where high-end white-collar workers gather. Here; the old town on the other side is populated by wealthier local residents. Soon after its opening, it attracted a large number of target consumer groups, proving that location selection has a huge impact on the speed of information dissemination.

The production of "simulation doll dolls" is not complicated. First, the facial and physical features of the "little customers" are photographed with a digital camera, and their preferences, personality traits, and play preferences are registered and filed. Then, the manufacturing plan and accessories such as clothing, jewelry, and daily necessities are designed according to the customer's requirements. After the combined plan is completed by the manufacturing center, the relevant procedures will be completed for the customer to "adopt" it back. "Simulation dolls" are specially made to measure and can only be sold once. But the "simulated doll", like its little master, will produce a series of consumption, such as various popular clothing, supplies, small furniture, vehicles, etc. If any unexpected damage occurs, you need to enter the "simulated doll hospital" for professional care. Technicians "heal" and "recuperate" it. Each "simulation doll" generally has a play period of more than 10 years. Therefore, in order to obtain a steady stream of consumer returns, professional, high-quality and family-friendly services are crucial. For example, regular telephone follow-up visits; timely provision of some game programs that are beneficial to physical and mental health and intellectual development; regular holding of various game activities in children's palaces, children's parks, primary schools, kindergartens and other places to improve children's understanding of toys and their interest in playing; Implement preferential policies for repeat customers, such as free accessories, VIP cards, etc. when purchasing children's clothing.

4. Urban “Boobo” boutiques

The “bobo” tribe is the most fashionable in modern cities after hippies and yuppies. a group of people.

They have high education and high income, and are elites in the modern new economic society. However, they yearn for free and detached "consumption enjoyment" in terms of leisure and spiritual life. Their consumption characteristics are reflected in two aspects: they attach great importance to the "texture" of materials; and they believe that "everything they have spent will come back" within the scope of their economic ability.

There are now some small shops specifically targeting the Bubo people, selling exquisite cups, slippers, hangings and other daily necessities. These supplies are very expensive, an ordinary pottery cup costs dozens of yuan, but the Bubos are still willing to buy them.

First of all, operators must have a "bubo" vision. Only in this way can we communicate with customers, understand and guide their needs.

Secondly, the decoration of Bubo boutique is simple and bright, and the location selection is very critical: 1) The rent should not be too high. Boutiques do not sell daily necessities such as food and clothing, and the market segmentation is also very narrow, so the volume is not large, so the rental cost allocated to each item is relatively high; 2) The location is suitable for quietness amid the bustle. The values ??of the Bubo people determine that they do not like to "get together"; 3) The store itself and the surrounding environment must be of high quality.

Thirdly, the product classification must be precise and tasteful. "Bubo" is actually a way of life and a special taste of consumption covering the field of mass consumption. A single store cannot cover too many categories. You can choose a certain type of market segment. The products themselves must be exquisite and first-class. For example, cups, generally only about 10 out of 100 cups are high-quality, so you must find these 10. Many store owners go to Hong Kong, Taiwan and other places to select sources of goods to ensure quality. Finally, customer source maintenance must be meticulous. Make sure the shopping atmosphere is free and relaxed, and avoid rushing to sell and haggling loudly.

5. Car accessories stores

The surge in private car ownership has led to the increasing popularity of car accessories. Many motorists (especially female car owners) are willing to spend hundreds or even thousands of dollars to decorate their cars. A considerable proportion of car owners want to own a beautiful and personalized car. There are many business opportunities to be tapped in automotive accessories stores. Products such as perfumes, dolls, steering wheel covers, seat cushions, etc. all have great market demand.

How to invest in an auto accessories store? Service is very important, try to create a warm feeling for customers, because today's customers have higher requirements for service.

Investment location investigation: Before investing, you must carefully analyze whether the area or location is suitable for opening an auto accessories store. This includes investigating whether someone has opened a similar store before to avoid repeated investment; the location must be taken into consideration Based on the number of cars owned, whether the number of cars can allow opening a store here; then we need to investigate the spending power of car owners and analyze the level and salary level of car owners; and also the characteristics of consumers. If there are many of these people spending If you are more conservative or don't care about consumption, investors should think twice before investing when they are most confident. Generally speaking, auto accessories stores generally choose road sections and areas with convenient transportation and many intersections. This makes it more convenient for customers to drive directly to the store to make purchases and attract customers' attention to the greatest extent. Personalized and fashionable stores in downtown areas will also attract many cool people to come and shop. In short, choose carefully and compare carefully.

Investment method: Open a store independently or choose to join a chain? For those who have a thorough understanding of the market, it may be a wise move to open a small store with personality and no restrictions. But for those investors who are new to auto accessories stores, they are not completely sure. It is more sensible to join a brand store. It not only solves the worries about the source of goods, the product purchase price is absolutely cheap, but also eliminates some advertising.

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