The real estate is cold, but the builders are angry. What is a construction agent?

Real estate cold dishes, real estate fire?

Whether the real estate industry is cooling down can be seen from the stock price performance of real estate listed companies in Shanghai and Shenzhen stock markets.

Vanke, the real estate leader, reached the lowest level in history, shouting "live" and "real estate enters the era of black iron"

Due to the sharp contraction of liquidity, the share prices of HD and Hong Kong stocks in the top three real estate industries plummeted by nearly 95%, and the market value of Hong Kong stocks was only HK$ 20 billion, which was almost a fairy stock. It seems that the cloud is only one step away from the dust!

This is really how beautiful it used to be, and how humble it is now!

In fact, the agency system has always existed, but it has been intermittent. Only in the past two years, there have been more public construction projects and more use of resettlement houses. The reason is nothing more than financial problems, saving trouble and being irresponsible.

The author has been in contact with the construction of public facilities such as demolition and resettlement houses, education and teaching, and the construction parties are all municipal state-owned real estate enterprises.

To tell the truth, the management level of this agent construction really needs to be reflected.

Such as: lack of professional ability, lax control, slapping the head on the square meter index, behind closed doors.

Business contract management level is not high, the terms of the contract are inconsistent and contradictory, the terms of the contract are harsh and difficult to modify, and the official standard consciousness is heavy!

Lack of on-site management personnel, temporary recruitment or school recruitment, less old and less.

The agency fee is not high (generally, the contract fee is 2 to 3 points, which is a task and can't be collected much), but it doesn't decide anything. However, the construction unit has one more Party A (agent construction) out of thin air and one more coordinated chain, which is simply a death wish!

People in the same industry are not convenient to discuss one by one.

The development model of real estate agency construction originated in the United States. The project is initiated by the entrusting party who owns the land and undertaken by a professional agent with experience in project development and construction. The two sides established cooperative relations through equal consultation, and finally realized mutual benefits.

Agents are usually brand-name housing enterprises, and their mature experience in brand, product, cost, financing, management and team can provide clients with services in the whole development process such as project positioning, planning and design, project management, cost management, bidding management, marketing management, brand management and delivery management.

At present, local housing enterprises in Hangzhou are the most enthusiastic about the agent construction model, and Vanke, Poly, Greentown, Jindi, Xuhui, Jianye Binjiang and other housing enterprises are also competing to join the agent construction corps.

Agent construction means that there is no real estate, and only land users can build houses, and there is no sales right.