Professional Introduction of Beijing Enterprise Management College

First, the traditional advantages of the college

(1) the major of industrial and commercial enterprise management

1. Training objectives

To train comprehensive grass-roots management talents for industry and commerce and various enterprises. Have the basic ability of planning, organizing, leading and controlling, have the basic knowledge and skills of various professional management, and be competent for grass-roots management.

2. Curriculum

The main courses offer core courses such as celebrity studies at home and abroad, cultural studies at home and abroad, introduction to human studies, introduction to business studies, economics, management, marketing, human resource management, financial management and strategic management.

3. Employment direction

Grass-roots management positions in various enterprises have taken the road of professional manager development, spanning various industries and becoming industry management elites.

(II) Human resource management major

1. Training objectives

Specialized human resource management talents in various industries and enterprises. Grass-roots human resource management talents with professional knowledge and skills such as human resource planning, evaluation, recruitment, training and evaluation, moral cultivation and high comprehensive quality.

2. Curriculum

Set up core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, introduction to human studies, introduction to business studies, economics, management, introduction to human resource management, human resource planning, human resources evaluation and human resource development.

3. Employment direction

Grass-roots management positions of human resources in various industries and enterprises.

(3) Marketing major

1. Training objectives

To train talents in market development and expansion of various industries and enterprises. Knowledge and skills in marketing investigation, marketing planning, marketing channel construction, marketing team management, product and packaging design and advertising design are required.

2. Curriculum

Core courses such as celebrity studies at home and abroad, cultural studies at home and abroad, introduction to human studies, introduction to business studies, economics, management, introduction to human resource management, market survey analysis and prediction, marketing planning, channel management, marketing strategies, and advertising settings are offered.

3. Employment direction

Marketing positions in various industries and enterprises will become top management talents in the future.

(4) Accounting major

1. Training objectives

Accounting and management talents in various industries and enterprises. Knowledge and skills in accounting, accounting management, accounting public relations and fund management are required.

2. Curriculum

Core courses such as celebrity studies at home and abroad, cultural studies at home and abroad, introduction to human studies, introduction to business studies, economics, management, economic law, accounting, auditing, money and banking, cost management, financial management, and financing are offered.

3. Employment direction

Financial accounting and management positions in various industries and enterprises.

(5) Logistics management

1. Training objectives

To train professional logistics companies and specialized logistics branch companies' business operation and management talents. Specific requirements are familiar with the trend and layout of material flow at home and abroad, master the knowledge and technology of transportation, warehousing, commodities and information management, and do a good job in related management.

2. Curriculum

It offers studies on Chinese and foreign celebrities, Chinese and foreign cultural studies, an introduction to human studies, an introduction to business studies, economics, management, logistics principles, logistics system planning and design, warehousing management, logistics and e-commerce, container multimodal transport, port logistics, computer networks and applications, etc.

3. Employment direction

Professional logistics companies and logistics branches of large domestic and foreign companies are in short supply of logistics business and management positions. At present, there are a lot of logistics enterprises around the college, which has broad employment prospects and is one of the advantages of the college.

(VI) Financial investment major

1. Training objectives

Focus on training consulting, practical and business development talents in the field of securities investment. Knowledge and skills in macro analysis, industry analysis, enterprise analysis and technical analysis, as well as knowledge and skills in securities investment consulting and customer development are required.

2. Curriculum

Core courses such as celebrity studies at home and abroad, cultural studies at home and abroad, introduction to human studies, introduction to business studies, economics, management, economic law, marketing, accounting, money and banking, world economy, macroeconomic analysis, industrial economics, enterprise analysis and technical analysis of securities investment are offered.

3. Employment direction

Securities companies, fund companies, insurance companies, investment banks and other related positions.

(7) E-commerce major

1. Training objectives

Practical and skilled modern business talents who can skillfully use modern information technologies such as computer technology and network technology to engage in various e-commerce activities or related work.

2. Curriculum

Core courses such as celebrity studies at home and abroad, cultural studies at home and abroad, introduction to human studies, introduction to business studies, economics, management, economic law, introduction to e-commerce, network economy, communication and computer network, database management system, modern management foundation and e-commerce technology foundation are offered.

3. Employment direction

Professional e-commerce companies, e-commerce branches of large companies, self-founded computer technology companies, etc.

(8) Business management major

1. Training objectives

Training and bringing up business activity management talents of various companies. Knowledge and skills in business activity planning, management and operation are required.

2. Curriculum

Set up related core courses such as Chinese and foreign celebrity studies, Chinese and foreign cultural studies, an introduction to human studies, an introduction to business studies, economics, management, business management, business activity planning, business activity operation, public relations and advanced secretarial work.

3. Employment direction

Business activity management positions in major companies and professional business activity companies.