What do you need to prepare to open a convenience store?

Industrial and commercial administration:

Opening a convenience store requires a business license, management fees, tobacco monopoly, health license, etc. These all need to be handled in advance. You can consult the local administration. department.

Storage layout and display planning:

A good convenience store must have a reasonable layout of its store area to make it convenient for customers to purchase, so that customers can feel convenient.

The most important thing in the layout is the design of product display, which needs to be constantly adjusted based on the psychology and needs of customers.

Store decoration and equipment purchase:

Store decoration for opening a convenience store, including in-store decoration (combined with layout), wall decoration, store signage, store signs, and store walls Body modification, etc. Equipment purchases include: refrigerators, cabinets, freezers, shelves, POS machines, microwave ovens, hot water kettles, etc.

Product selection and procurement:

This point requires timely procurement, filling product vacancies, confirming product classification, confirming product items, negotiating with suppliers, and placing orders. Procurement, POS software selection, POS system setup, basic data and product information entry, etc.

Personnel arrangement:

Confirmation of personnel positions and quantity, working hours and shift arrangements, etc.

Extended information:

Tips for product display and placement:

1. Transparent lighting emphasizes the basics

Due to the convenience store area are limited, but the types and quantities of goods will increase. Therefore, when displaying products, we must take into account the transparency and lighting conditions of the convenience store to make it pleasing to customers and convenient for shopping.

Generally speaking, large items cannot be displayed in windows and entrances and exits, and large items should not be stacked on shelves under lighting.

2. Easy to see and easy to choose is the principle

Many customers are in a hurry when shopping in convenience stores, so we must make it easy for customers to see and choose. Eye-catching and clear shopping guide signs are necessary. For example, hot-selling items such as water, drinks, paper towels, etc. in convenience stores should be placed at the entrance and exit to facilitate customers to purchase them when they enter the store. This will also greatly reduce the space pressure in convenience stores. New products, best-selling products, and promotional products must be displayed in multiple rows and have POP logos.

3. The theme is distinctive and distinctive

The product display in convenience stores should highlight regional and seasonal characteristics. In terms of seasons, the characteristics should be reflected at any time.

For example, in summer, more product display space should be provided for thirst-quenching products such as milk, juice, beverages, water, and ice cream. In winter, frozen foods, glutinous rice balls, quick-frozen dumplings (wontons) and other popular winter products should be placed in the focus area of ??convenience stores.

4. Place emphasis on details

The display of items at the upper, middle and lower ends of the product display rack must be hierarchical.

Placing light and small commodities, exquisite commodities and commodity molds at the upper end can better attract customers. Place hot-selling products and high-priced products in the middle to facilitate customers' purchase and timely replenishment. Placing large-ticket items and discounted items at the lower end can have unexpected sales effects. In addition, items should be placed on the outer edges of the shelves, and the shelves should be kept adequately stocked to give customers a visual impact and a sense of enrichment. Products with price gradients should be placed in order of price to facilitate customers to make purchasing decisions based on cost-effectiveness.

5. Organize and update frequently

Goods must be sorted and replenished in a timely manner, and expired goods must be removed in a timely manner. Products that are nearing expiration should be placed on the outer edges of the shelves or disposed of promptly. The number of SKUs in convenience stores is around 2,500-3,000. Moreover, the number of shelves in each store is also limited, so every inch of land is precious. Only by eliminating unsalable products in a timely manner can there be space to display new and best-selling products and increase sales. Keep the shelves spotless at all times, allowing customers to shop happily in a relaxed and tidy environment.

6. Grasping the psychology is the key

For related products, such as toothbrushes and toothpastes, shampoos and shower gels, they should be put together as much as possible so that customers can buy one product. When purchasing a product, you will be reminded of the related product.

Women’s products shelves must be displayed in a coherent manner.

Cosmetics, hygiene products, physiological products, light clothing, toothpaste, toothbrushes and other sundries. Moreover, women tend to have higher impulsive consumption when buying these products. Japanese convenience stores always display them at the entrance, so that customers can see these products that are differentiated from other convenience stores as soon as they enter the store. In addition, on the premise of maintaining the independent beauty of the products, artistic shapes can be placed to make various products cleverly arranged to achieve an overall beautiful artistic effect, thus creating a strong appeal to consumers.