What conditions does Taobao live broadcast anchor need?

Conditions required for Taobao to open live broadcast:

1. Market store (except the general rules of jewelry)

1、DSR≥4.6。

2. The store requires a credit rating of one diamond or more.

3. The store has certain old customer operation ability.

There are five or more commodities in this shop corresponding to a main category.

This store has a certain sales volume.

6. The store has certain comprehensive competitiveness.

2. Tmall store (except general rules for jewelry)

1. Basic requirements for refund rate and number of transactions for quality reasons in recent 30 days: the industry ratio of refund rate for quality reasons shall not exceed 3, and the number of refunds for quality reasons in recent 30 days shall not exceed 1.

2. Refund requirements for shop disputes in the past 30 days: the number of refunds for disputes in the past 30 days is less than 3 times, and the proportion of industries that refund disputes in the past 30 days is not more than 5 times.

Third, personal anchor.

1, Daren account level reaches L2 level.

2. You need to have good field control ability, fluent speech, clear thinking and strong interaction with fans, so you need to upload a video of the anchor leaving the country to fully and comprehensively show yourself ~, and the video size should not exceed 3M, because the current system only supports 1 minute, so I suggest you think about how to show your live broadcast ability through 1 minute, instead of just introducing yourself.

3. Pass the basic rules test of the new anchor.

Extended data:

With the increasing popularity of Taobao Live, more and more people want to apply to join Taobao Live, and many people are very concerned about how to join Taobao Live. The following two will tell you the requirements for becoming a Taobao live broadcast.

First, there must be a Taobao account with Alipay real-name authentication, and it has been registered as a talent;

Second, according to different account attributes, the specific requirements are different, as follows:

For non-enterprise and individual anchors, the basic threshold must meet the following conditions:

1, Daren account level reaches L2 level;

2. You need to have good field control ability, fluent speech, clear thinking and strong interaction with fans, so you need to upload a video of the anchor leaving the country to fully and comprehensively show yourself ~, and the video size should not exceed 3M, because the current system only supports 1 minute, so I suggest you think about how to show your live broadcast ability through 1 minute, not just introduce yourself!

3. Pass the basic rules test of new anchor;

If you meet the above requirements and pass the examination, you can become the anchor of Taobao immediately ~

Taobao-Taobao live broadcast platform management rules change notice