The giant "big company disease" behind 3C layoffs.

The giant "big company disease" behind 3C layoffs.

China is no longer an exemption zone for multinational giants to lay off employees. Layoff, a word that has been searched by Baidu for more than 30 million, is bound to be stationed around Chinese workers more normally. Behind it, it not only comes from the gradual disappearance of China's low-cost labor era, but also comes from the deeper integration of China's economy into the international market? With the same cold and warm.

As a result, Chinese-style layoffs such as banners, protests and maintaining stability began to appear.

The growth of China's mature economies needs to face rationally that there will be more layoffs in the economic cycle. In the noise of protests and debates related to layoffs, the story of the ups and downs of the industry and the decline of the enterprises behind it can be used as a mirror.

Say goodbye to chihuahuas?

He Jian, who worked in Sony Ericsson for five years, took the initiative to lay off employees and found an opportunity to jump ship to Samsung.

He Jian used Chihuahua to describe his old club, which means to cherish, be petite and eat less.

As an old employee who has worked in Sony Ericsson for five years, He Jian misses the past time, but at the beginning of this year, He Jian took the initiative to lay off employees. In February, Sony announced the completion of the acquisition of 50% equity of Sony Ericsson mobile phone held by Ericsson. He Jian expected that he would lay off employees soon, so he found an opportunity to jump ship and go to Samsung.

200 1, Sony Ericsson was born with a jade.

At that time, Sony and Ericsson were under pressure from Nokia and Motorola on feature phones, so they decided to merge with mobile telephone service to form Sony Ericsson.

After all, they are two giants in the electronics industry, and the industry has high hopes for some time.

In 2003, after three years of losses, Sony Ericsson began to make a profit. Since then, I have a camera phone and a music phone, and I have established my own fashion entertainment mobile phone brand.

In 20 12, Sony Ericsson began to expand on a large scale. He Jian entered Sony Ericsson Sales Department this year.

? At that time, the recruitment plan of Sony Ericsson R&D department was 1000 people, and some departments recruited for recruitment, as long as they could write a few lines of code. He Jian said.

At the end of 20 12, the signs of the global financial crisis began to appear. Consumption is weak. Sony Ericsson began to lose money.

Sony Ericsson and Ericsson each hold 50% of the shares. He Jian said that the two parent companies do not hold shares, and the two companies take turns to sit in the village. Lead to blind and short-sighted management? .

He Jian said that from 2005 to 20 12, when Sony Ericsson made money, the two parent companies cut off a lot of cash flow. After starting to lose money, you don't even want to invest in the company as a chihuahua? .

To make matters worse, smartphones are rapidly gaining popularity. Sony Ericsson's music and camera phones are out of date. In the research and development of smart phones, from its own platform to Saipan, to Windows Mobile, and finally choose Android. Constantly hesitating, vacillating? .

In He Jian's view, the rise and fall of Sony Ericsson is a typical enterprise sample in this wave of 3C layoffs: conceit, slowness and the final blow brought by the macroeconomic situation.

Global 3C layoffs

Statistics show that this is the most serious wave of layoffs since the economic recession in July 20 12. In the first half of this year, 3C companies announced that they would lay off 565,438+0,529 people.

He Jian's prediction is accurate.

In August, news came from Sweden that Sony laid off employees in the first round after buying back Sony Ericsson's mobile phone, and laid off Sony Ericsson's veterans.

A former Sony Ericsson mobile phone factory with about 3000 employees in southern Sweden will lay off hundreds of people to 1 000.

Sony will transfer its hardware design and development business to Japan and leave its software development in Sweden.

At the beginning of April, Kazuo Hirai, the new CEO of Sony, announced that he would lay off 65,438+0,000 people, accounting for 6% of his global employees. This has become Sony's largest layoffs in three years.

Sharp, another electronics giant in Japan, recently announced that it will lay off 5,000 employees in the whole group in the fiscal year ending March 20 13.

Not only in Japan, but also in the United States and Europe.

Motorola Mobility, which has been hiding in the snow for more than a year after being acquired by Google, began to lay off 4,000 people worldwide in August.

In the United States, the global computer giant Hewlett-Packard Company decided to lay off 27,000 people in March this year.

In Europe, Nokia announced that it will lay off 65,438+0,000 employees before the end of 2065,438+03.

Nokia Siemens (hereinafter referred to as? Noci? ) also announced that it will cut about 17000 employees worldwide before the end of 20 13. At present, Noci China District has laid off 350 people and 320 people in March and August this year respectively.

A famous American career consulting company obtained by the reporter? Challenger Gray Company. Christmas? According to the latest research report, in the first half of 20 12, the total number of employees announced by 3C enterprises, including computers, electronics and communications, was 5 1529, compared with 14308 in the same period last year, an increase of 260% over last year. Last year, 37,308 people were fired. According to the company's statistics, this is the most serious wave of layoffs since the economic recession in July 20 12.

Company analysis said? We will see more layoffs in the coming months. Although consumers and enterprises spend more money on technology (products), the money still goes into the pockets of a few companies. Fast-changing trends and changing tastes of consumers are firing companies that can't keep up with the trend. ?

Behind layoffs

Behind the layoffs, there are both reasons for industry changes and the needs of the company's own reform.

On the evening of August 27th, Fang Jun's plane was delayed and landed at Chengdu Shuangliu International Airport at 9 pm. On the way from the airport to the hotel, Fang Jun accepted a telephone interview with the reporter. Sorry, that's all I have. I have a client meeting at eleven o'clock in the evening? .

Fang Jun hasn't been so busy for some time. Is he another huge and bloated 3C giant? Former R&D manager of Nokia Siemens.

Fang Jun is one of 320 people laid off by Noci China in August. A week later, he changed careers and found a new job that required frequent business trips. As a senior R&D manager with more than ten years' working experience, Fang Jun didn't complain that he was fired.

? Where is the company that eats for life? From the financial point of view and flat management point of view, companies have the need to lay off employees. I accept it rationally. ? Fang Jun said.

Noci is one of the top five telecom equipment suppliers in the world. Nokia and Siemens each hold 50% of the shares and were established in June 2006. In the years after its establishment, Nokia has been in a state of loss. In the second quarter of this year, Nokia's operating loss was 227 million euros.

According to Fang Jun, Noci's layoffs have both the reasons of industry changes and the needs of the company's own reform.

From the analysis of industry changes, Fang Jun said that Nokia Siemens once had a huge and complete product line. In the past, profitable enterprises supported non-profitable enterprises. But with the intensification of market competition, the losses are getting bigger and bigger. Can't you afford it? .

At present, 4G is the biggest market opportunity in the next step. Fang Jun said that Nokia Siemens needs to optimize its structure, streamline its product line and concentrate on seizing the 4G market. So these unprofitable businesses must be laid off.

From the perspective of enterprise internal management, Fang Jun introduced that over the years, the internal institutions of Nokia Siemens have gradually become redundant, resulting in high management costs and slow response to the market. The big enterprise disease leads to the decline of Nokia Siemens' competitiveness.

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