How long can the five major water companies compete for Changbai Mountain mineral spring?

In Jingyu County, Jilin Province, there are two things that locals are most willing to show off to outsiders: one is to flush the toilet with mineral water here; Second, the mineral water that people all over the country drink is produced by Jingyu. Although this statement is slightly exaggerated.

Jingyu is full of mineral springs, water enterprises with factories, trucks loaded with goods and slogans everywhere, all telling newcomers that this is not an ordinary town. Located in the southeast of Jilin Province, the upper reaches of Songhua River and the west foot of Changbai Mountain, this small county has attracted much attention because of its rich mineral water resources, and has undergone earth-shaking changes in the past ten years.

Battle of mineral springs

In the highly competitive bottled water market, water source has not only become the publicity stunt of major water companies, but also the key to determine product quality.

Nongfu Spring mentioned Qiandao Lake many times in its propaganda; Kunlun Mountain mineral water is claimed to come from 6 100 meters above sea level, which is a pollution-free water source. Evergrande Ice Spring emphasizes that it carries 30 million years of natural mineral springs in Changbai Mountain.

"Consumers first recognize water sources, and then brands." The owner of a small local waterworks in Jingyu told Outlook Oriental Weekly.

Changbai Mountain in China, together with Alps and Caucasus Mountains, is called the three top water sources in the world. Jingyu, as one of the natural mineral springs in this area, has naturally become the focus of competition for mineral resources by major water companies.

In 2000, Nongfu Spring established the largest and only mineral spring beverage production base in Northeast China in Jingyu. Subsequently, Wahaha, Master Kong, Evergrande Ice Spring and so on came in droves. There are many factories on both sides of Bai Jing Avenue, which passes through Jingyu Natural Mineral Water Source Protection Zone.

In April of 20 14, the mineral water exploration right of Baijiangquan in Jingyu County was auctioned for 50,000 yuan, and it was sold for 65,438+56.77 million yuan, making it the highest mineral water exploration right in history. This is interpreted by the industry as the curtain of the "water source battle" of water enterprises.

"No one expected to sell such a high price, which shows that the water company attaches great importance to the value of water sources and the competition is fierce." A local official in Jingyu, who did not want to be named, told this reporter that the "high-priced spring eye" incident has made the battle for water resources increasingly open, which is likely to bring unpredictable "butterfly effect".

As the competition for water resources intensifies, the local government's approval is more cautious and strict. "We asked people to come before, but now we come uninvited. Some people see that these mineral springs are valuable, so they are not in a hurry to sell them. " The above officials said.

According to the data provided by Jingyu County Mineral Water Resources Development Office, at present, Jingyu has discovered 47 mineral springs, and 28 have been developed and utilized. Except for those springs that do not have mining conditions, Jingyu's mineral spring development has already exceeded 50%.

According to local officials, Evergrande Ice Spring has obtained the right to exploit Hayes Spring in addition to the original Yinlongquan, and another spring is also under negotiation. The person in charge of Evian visited four times to find a suitable mineral water source to invest and build a factory. In Fusong County, another mineral spring concentration near Jingyu, water companies including Nongfu Spring and Evergrande Ice Spring have purchased spring water in succession.