Are Tik Tok's online celebrities popular with the boss?

Not all Tik Tok network celebrities are famous by their bosses.

Although some online celebrities are indeed packaged and promoted by companies or platforms, some online celebrities have become popular with their own talents and efforts, as well as good content creation and social media marketing strategies. In addition, some online celebrities may also cooperate with companies or platforms to jointly build their own brands and commercial values.

In short, there may be many reasons for the popularity of online celebrities, including personal efforts, good content creation, appropriate marketing strategies, and the support and promotion of platforms and companies.