Book bar planning book model essay

The model essay of book bar planning book is recommended by the planning book column for your choice and reference. More details are in the planning book column.

1, project background

As the saying goes:? Knowledge is power and knowledge is wealth. ? Nowadays, books are still the source of strength for us to acquire wisdom and accumulate wealth, and the energy we can't live without. At present, it is also in a new period when the whole society unswervingly adheres to the strategic line of sustainable development, so the recycling of resources will surely become one of the best ways for us to make full use of limited resources. In recent years, the problem of college students' tuition fees has become the focus of many societies, universities and related media. As college students in the new era, we should not only know how to make money, but also know how to save money first. According to incomplete statistics, the cost of purchasing various teaching AIDS and other books in colleges and universities in China is generally around 1000 yuan per semester, and most of these books can be recycled. It is understood that most college students abroad (especially in the United States) have developed the habit of recycling books year by year! Therefore, the circulation and utilization of second-hand books will become a new starting point for college students to solve the problem of high book fees. Based on this, Jianghai Book Bar will be presented to the world in the form of personalized physical storefront with a strong cultural flavor in this special period and environment!

2. Project Name Jianghai Book Bar

We named it Jianghai Book because our school is Jianghai College. I hope all our jianghai students can find the most peaceful world in their hearts in the book bar.

3. Project content

In the early days, our store was an individual operator, and in the later period, it will gradually expand its business scope and service groups, and develop into a chain operation model and a limited company. Our books mainly come from textbooks, tutorials, reference books, CDs and so on. For college students, there are also some magazines and other books. It involves various fields, so that every student can find his favorite book in Jianghai Bookstore. We make different kinds of acquisitions at reasonable prices. For example, you can buy textbooks by weight and subject, and then sell them to consumers at reasonable discounts. At the same time, for the second-hand book market of society and other universities, buy books with strong readability and high recycling rate. The specific business overview is as follows:

Basic business:

(1) Where did the book come from? Publishing houses and book wholesale markets; Purchase from students on campus regularly; Buy second-hand books from other universities.

(2) We are mainly engaged in the retail and wholesale of second-hand books. We sell new books, magazines, newspapers and materials. (including the online sales of books in the later stage of our business).

(3) Book rental? It is better to borrow books than to buy them, and it is not worthwhile to spend more than ten dollars on some books for a few days. Featured business:

(4) Book Bank? Customers can save some books in our book bar to earn interest, which is a win-win model.

(5) Book consignment? Some unused books can be checked in our book bar, such as exam review materials.

(6) The biggest feature of the book bar is leisure, providing on-site reading places, providing tea, coffee, fruits, snacks and other leisure. In the later stage, we can consider cooperating with the catering boss to provide catering services, and then consider adding a romantic bookstore in the private room.

In order to highlight the personality of the book bar and increase the income of the book bar, some art exhibitions, special exhibitions, on-site consultation notices for postgraduate entrance examinations, new book posters, etc. It can be held in front of the book bar, giving customers a very warm atmosphere. In addition, the book bar will collect all kinds of bestsellers in time, and if possible, it will compile a bestseller list to provide information for readers.

At the same time, in order to cultivate a fixed customer base, we will launch a reader member performance card. The more you spend, the higher your points, and the more benefits you enjoy, such as giving away for free.

4. Expected social and economic benefits of the project

With the development of society, people's spiritual life is getting richer and richer, and the requirements for intangible consumption are getting higher and higher. While the pace of life is getting faster and faster, people are eager to relax in a quiet place and improve their quality and self-cultivation. Going to the bar is too noisy and the bookstore is too boring, but the leisure book bar is a great place to go. Although Yangzhou is not a big city, it also has fixed spiritual consumption groups, such as primary and secondary school students, college students and white-collar workers. Everyone needs leisure and charging, and there is a great market demand.

Book bars have developed rapidly in developed coastal areas, such as Shenzhen, Guangzhou and Shanghai. Book bar is a common cultural and leisure place. According to my investigation, the book bars in these places are luxuriously decorated, expensive and even charged by the hour. These book bars often have many other services and are also an important source of profit, such as providing tea and coffee. Large-scale books have appeared in most cities across the country, and the central government also advocates construction? Learning society? This undoubtedly provides us with a broader space for development.

I recommend it carefully.

Our income mainly includes: membership fee income, book sales, book rental and consignment income, book storage income, book fair income, tea service income and other income. Our expenses mainly include: facade rent, decoration, books, staff salaries, etc. It is estimated that the capital can be recovered after two years of investment. In the later period, professional accounting talents will be hired with high salaries to manage funds reasonably and effectively. In addition, our book bar will implement the corresponding preferential treatment system for poor students in various schools, and regularly donate valuable books to Hope Project, poor mountain schools and other units to create a good reading culture atmosphere for the society, and at the same time establish its own good image and bring good benefits to the society. Leisure book bars like our Jianghai Book Bar, if developed to a certain scale, can completely become local people's private libraries and even enhance the cultural taste of the whole city.

Second, our purpose.

Our aim: recycle books efficiently, and let valuable books be in everyone's hands? Play around? Get up! For all customers, for all customers!

Third, strategic objectives.

Our business objectives are: reasonable profits; Develop long-term customers; Promote the reuse of second-hand books; Provide convenience for the majority of students; Protect the environment and reuse resources. Give full play to their own advantages, expand business groups, expand business scale, open the whole Yangzhou market, establish a second-hand book trading platform combining truth and network, and then improve the popularity of book bars.

Fourth, market analysis.

Through our investigation, we found that many college students in our school are not from Yangzhou. The survey results show that only about 6% students will take some useful and light books home every semester, while less than 1% students will take all the books home. The most common way for students to deal with old books is to sell them as waste paper, which is a pity. With the beginning of the new semester, freshmen from one session to another are using the same textbooks and constantly buying reference books and review materials with the same content, which causes a lot of unnecessary expenses for students. In view of this, Jianghai Bookstore can seize this opportunity of balance between supply and demand, seize this business opportunity, take online Taobao Bookstore as a transit medium, perfectly connect supply and demand, and provide a platform for students to trade second-hand books.

During the investigation, we were surprised to find that there are still no second-hand bookstores around our school. Therefore, our book bar will be very competitive after operation, and the market to be tapped is huge. Compared with bookstores, our book bar has both advantages and challenges. Let's compare and analyze the situation of our book bar with swot analysis.

Market environment analysis:

Geography: There are not many colleges and universities in Yangzhou, but there are also stable customers with large market capacity.

Economy: According to the current economic situation in Yangzhou and the situation of students in school, customers have certain purchasing power.

Social culture: Yangzhou is a beautiful historical city with rich national culture.

Policy: The state encourages college students to start their own businesses, and there is a tax relief policy.

Market maturity: the product is in the development period and has great potential. The market scale is large.

Consumer behavior: Most customers are college students, and they prefer cheap books. Buying habits are diverse.

Trade situation: There are many bookstores in Yangzhou, but they mainly deal in new books, which is very different from ours.

Conclusion: There is a great demand for second-hand books. Large market capacity; Good internal and external environment and policy support; The customer base is large and stable; Have a great price advantage; Second-hand books have great business characteristics and strong competitiveness; There are some competitors.

I recommend it carefully.

Verb (abbreviation of verb) market strategy

Our book bar will first provide services mainly in the form of physical storefronts. At the beginning, you can apply for an account on campus, Tencent QQ and other online media that students often go to, which can make the information wider and better informed. After a certain stage of development, Taobao Bookstore will be opened at the same time to provide a platform for online book trading. Through the main page of the school and Baidu search, you can directly link to the page of Taobao Jianghai Bookstore, providing students with a faster, more accurate, more efficient and more fashionable online trading platform. After the successful operation of the first book bar for one year, in order to meet the needs of more people, we will consider joining, acting as an agent inside and outside the school, and opening a chain book bar to expand market share.

In the later stage, we will adopt the business model of combining the physical storefront of the book bar with the network, which is a brand-new model, and actively adopt marketing schemes to occupy the market. Give full play to their own advantages, make full use of the characteristics and advantages of the school, attract customers and expand business scope by formulating effective incentive and assessment mechanisms. At the same time, it attracts more users by providing excellent services. Specific marketing planning, such as

1, publicity:

(1), according to the particularity of the existing market, we mainly take campus agency publicity activities for the campus, that is, carry out weekly publicity activities at the beginning of the bookstore, and then gradually expand the publicity cycle after students are familiar with the second-hand bookstore. This activity is mainly to hire a part-time job on campus, send us leaflets regularly, and post our advertisements on the publicity boards of schools and apartments.

(2) For the publicity of non-student groups, we posted advertisements on the publicity column of the community and distributed leaflets to make more citizens familiar with our second-hand bookstores.

(3) Using network tools, recruiting campus to make second-hand bookstore pages for online publicity, and making full use of the informationization, high efficiency and borderlessness of the network.

(4) We will also donate some old books to charity for free, so that more people in the society can understand our Jianghai calligraphy and attract more attention.

Step 2 promote

Generally speaking, the beginning and end of each semester is the climax for students to buy books, and holidays are also the peak for buying books and giving gifts. During this period, we took large-scale promotion activities. In the peak period of non-book purchase, appropriate promotion activities should be taken according to the sales methods of competitors to stimulate residents' enthusiasm for book purchase. Price war is not the main promotion method in the peak period, because it is the peak period of book bar profit. When we buy books, we give students personalized bookmarks and give books free packaging as gifts. Bookmarks and wrapping paper cost less and are more suitable for the mood of book buyers. In the non-book-buying period, timely price concessions are the main way to stimulate consumption.

Step 3 distribute

Our store will be located near the school living area, so we can take the way of door-to-door delivery. For a large number of buyers, we will send a clerk to deliver the book to the destination in the free time of the day (such as morning).

I recommend it carefully.

4. After-sales service

Because of the particularity of second-hand books, unlike household appliances, we have no warranty work. Customers basically choose the books they want to buy in the store and just pay directly. In principle, we don't allow returns.

However, we must realize that our publicity mainly focused on the early days of the book bar. One year later, our campus publicity can be carried out during peak hours, without higher frequency and scale. Because the publicity effect of students is very high, the marketing cost can be reduced a lot in the future.

5. Expected operation mode

Jianghai Bookstore is considered to be operated in a small and medium-sized scale, such as books of teaching materials. Because of the operating hours of the bookstore itself, there is usually a low season, but by storing books in other fields, Jianghai Academy will not have a low season. Because everyone can find their favorite books, plus good service and beautiful environment, it will definitely keep everyone's heart.

In the peak season of teaching AIDS sales, the demand for books by students at the beginning of school rises; Books are usually bought at the end of the semester, when juniors will sell their books to bookstores at satisfactory prices. In the peak season, there will be two shop assistants in the bookstore, but in order to save costs, there will be two shifts in the morning and evening: the bookstore only needs one shop assistant, and one can go to a nearby university (Yangzhou University, etc.). ) to collect books. After the daily business is completed, the analysis and accounting of the daily sales will be done accordingly. Understand the needs of target customers in time. Every week, the book mall will be comprehensively sorted out, and books will be rearranged according to the version and market demand. In the near future, most of the books needed by target customers will be purchased in large quantities and sold at a price difference, making short-term profits and forming a virtuous circle!

Management structure of intransitive verbs

Initial stage: flattening organizational structure.

Considering the cost, the operation scale is small, so the bookstore only needs one manager at present, who is mainly responsible for the purchase of books and the coordination and management of the clerk's work. At the same time, the manager is responsible for the financial management in the store and adopts the financial settlement system, that is, the financial settlement is carried out on the same day, the statements are filled out, and the profit and loss are calculated every month. At the same time, he is responsible for the financial management of the book bar and the supervision of the whole process of its operation. There are three bar staff, who are mainly responsible for the sales service and cleaning work in the bar. One can hire laid-off women workers to increase employment for the society, while the other collects books from colleges and universities in the off-season; An employee who is proficient in network will be beneficial to large-scale network operation in the future. The employee is expected to work part-time at a nearby university. In addition, in some periods, you can also recruit nearby students to be propagandists. This business model is convenient for operation and management, which can solve the problem of multi-party employment and greatly save costs. However, with the expansion of the scale in the future, the personnel problem will increase accordingly. At the same time, through the combination of clerk assessment system and bonus system, the enthusiasm of employees is improved.

Late stage of entrepreneurship: linear functional organizational structure.

There is a general manager, a marketing manager, a service manager and a financial manager. There are some book bar staff and some bar staff. This organizational structure absorbs the advantages of linear and functional, avoids their respective shortcomings, not only maintains the vertical linear command system, but also sets up a horizontal functional management system. With the development of entrepreneurship, we will gradually formulate and constantly improve the responsibilities of managers in this department, formulate our management system and constantly improve it in practice.

I recommend it carefully.

Seven. Risk analysis and countermeasures

Any business has certain risks. Undoubtedly, it is particularly important to face up to the existence of risks and avoid them. The risk of book bar management is relatively small, because the current wholesale market is an obvious buyer's market, and wholesalers basically buy books from publishing houses. Consignment? In this way, the money can be returned in three months, and the rest of the unsalable books can also be returned. Retail book bars can almost buy books from wholesalers in a similar way. And our main source of supply is second-hand books in colleges and universities. For our main products? Second-hand books, in the worst conditions? We can still transfer all the backlog by selling waste products. But based on our analysis of the second-hand book market, the second-hand book market is very ideal. And our total investment is also very small. To sum up, the risk index is also very small.

In this way, our risks mainly come from our own management, how to reduce costs, open up markets, attract readers, etc., without worrying about the expensive cost of buying books, we can adopt the method of installment payment. Our main competitors are bookstores, online bookstores inside and outside the school, as well as cafes, music bars and other entertainment places.

Countermeasures: the biggest threat to major competitors. We adopt the strategy of market follower, and we can adopt the strategy of market challenger when the time is ripe. The specific strategies are as follows:

1, book bar, tea bar, coffee bar, leisure bar and other factors are warmly decorated to retain people's hearts.

2. Strengthen characteristic and personalized services to retain talents.

3. Improve the speed at which new books are put on shelves and readers order books.

4. Targeted book classification and all-round humanized service.

5, combined with the supply of tea, coffee and other auxiliary industries, to create a good reading atmosphere.

6. Follow the book market in different places, adjust the book structure in time according to the readers' concerns, and meet the customers' needs to the maximum extent.

I recommend it carefully.