Learn these three tricks to make users fall in love with your products.

Recently, the saying of "capital winter" is rampant. I believe that the winter of capital is actually the spring of entrepreneurs. Because of the coming of winter, some original bubbles will burst, and some industries will even reshuffle. In the long run, this is definitely good news. A truly powerful entrepreneur can withstand the washing of the market, and what is left after the big waves are really valuable.

For enterprises, the so-called "value embodiment" is the product. Setting up an excellent company does not mean that you can make an excellent product; A good founder is not necessarily a good product manager. A journey of a thousand miles begins with a single step. More often, the user's satisfaction with the product determines whether a startup can survive in the initial stage.

How to make users fall in love with your products? This is a common concern of many product managers or founders of startups. Xiaohe has compiled some experiences of old drivers of products and shared them with you today, hoping to bring some help to the majority of startups.

Pay attention to the interaction with users.

For many start-ups, it is common to recruit technical partners as soon as they have an idea and take full charge of product design. However, it is very common to keep the whole process "secret" and not interact with users because of fear of being stolen.

Once the product lacks interaction with users, it is difficult to grow healthily. Due to the inefficient development of start-ups and the thin number of employees, a team may need to work day and night to develop a product full of loopholes within six months.

How to efficiently produce products that users like? An effective way is to set up only three positions of product manager, interaction designer and prototype designer in the initial stage of starting a business. The founder can be a product manager himself, but someone must be responsible for these three tasks.

Only by gathering these three talents can product design develop rapidly, create a high-fidelity model that reflects users, and pay attention to inviting target users to verify product models. In this way, the problem can be corrected effectively.

It should be noted that because the target users are invited to participate in the internal test in time during the process, the products are not only the products that the "product manager" likes, but also the products that can impress users.

Many people think that successful entrepreneurship must be an unprecedented subversion, but it is not necessarily the case-successful products are often not new things, but make existing products better and more convenient, and solve problems that have not been solved in the past and are very important to users. When your product completely surpasses the old similar products in user experience and emotional support, it is a successful creation.

This requires the creator to do: conduct in-depth research on the defects of the target market and existing products; Understand the latest technology and try to solve the product defects that could not be solved because of technical problems in the past.

"As long as there are crappy products on the market, there will still be opportunities."

Pay attention to emotional experience

Apple gave us some inspiration. As a hardware company, they have achieved three things: hardware serves software, software serves user experience, and user experience serves user emotion. In this way, the product can really hit the needs of users.

Fear of being overtaken by competitors and "greed" drive enterprise-level consumers to buy products that can improve their efficiency and effectiveness, while the emotions that determine whether mass consumers pay the bill are more diverse: they may buy a product because they are lonely and want to be loved, or they may buy a product to satisfy their pride, be different or even spend money because they want to make more money.

All design comes down to service emotion.

Thus, the following questions arise: What are the ways to meet these emotional needs? What kind of visual design can capture these emotions? Which functions can better meet these emotional needs? What product features prevent users from venting their emotions?

What product designers can do is to carry out prototype testing. In this process, in addition to observing whether the tester can use the product smoothly, don't forget to understand the emotional needs of the tester.

In addition, whether you realize it or not, the "face value" of a product always affects our feelings about it, so visual design is very important. And those "high-value" but "willful" products are not so cute, so usability testing is also very important.

In addition to thinking positively about how to make users happy, it is also important to think reversely about why people are unhappy. Please click to enter a picture description.

Jeff Bonfort, former vice president of Yahoo, said, "Angry users determine the future development direction of products." Those problems that must be solved, but annoying to solve, are shortcuts for product managers to grasp emotional needs.

In addition to these general means, product managers also classify consumers and examine their emotional needs: technology lovers, irrational consumers, rational consumers, super-rational consumers and wait-and-see consumers.

Among them, technology enthusiasts can be curious about a product just because of new technology, but in fact they are not the best model to study users' emotional needs. Similarly, rational consumers and super-rational consumers who only buy the best products, as well as those who follow the crowd, are not the most important people.

On the contrary, irrational consumers, those who extreme users' emotions, but keep in line with the public's emotional direction, should be the most concerned objects of product managers.

Grasping emotional needs seems metaphysical, but this senior product manager has given you many tips and theories to realize this. The person who can best grasp the public mood is not the most emotional person, but often the person who analyzes rationally.

Three products, different countermeasures

According to the different service objects, products can be divided into three types-network service, enterprise service and platform.

The mass network service directly faces the target users and does not need to build a bridge between the sales team and the dealers. You can interact with users more directly, verify the creativity of new products at any time, and observe users' reactions in real time.

The sales target of enterprise-level software is mainly enterprises, not individual consumers (small enterprises such as small studios and home offices are more suitable for personal consumption market).

Platform product refers to a kind of basic software on which application developers can develop applications: operating system, running environment, web service, game development platform and application platform.

For the three products, there are some common considerations: visual design and interactive design must be improved at the same time to reduce system failures and defects, and high availability of products must be guaranteed.

However, due to the different clients, the three products have some differences in response measures, especially in treating users' opinions.

For network service products, the number of users is often high. At this time, it is necessary to find out a group of the most typical target users, invite them to participate in product testing and interact with them frequently. On the one hand, it can improve products, on the other hand, it also gives them a better user experience.

For enterprise service products, many people may think that the opinions of large users will be more important. Actually, it is not. Simply catering to users' needs can easily lead to the endless cycle of asymmetric supply and demand of their products.

"As long as we agree to modify the layout and integrate the website, the partner promises to sign a seven-figure advertising contract." At this time, compromise seems reasonable, but even enterprise service products are products, so product demand is more important than seemingly "user demand".

What should we do? The product manager should sort out the requirements with customers, find out the essence of the problem and provide more reasonable solutions.

? In fact, the needs expressed by many users are not really their needs. Many times, users don't like the software you customized for them. They prefer the universal products you designed according to everyone's standards, because the compatibility and data portability of universal products are better and the promotion speed is faster.

The situation of platform products is more complicated, because these three types of people with completely different needs are your "users"-application software suppliers, developers and end users.

Among them, developers may have the most opinions and are easy to be heard, because they want to develop in the most convenient way, but it is difficult for end users to communicate directly with product developers, so people ignore his opinions. However, the end users are your real "money owners", and you can't ignore their needs just because they are "small".

Different products, facing users, must have different countermeasures. Not only is it a new product, but how to deal with your seed users for a startup company? Which seed users do you interact with? These still need to be explored by enterprises.