How does Taobao not lower its power?

The downgrade of Taobao stores is a nightmare for all sellers. Most novices were suddenly demoted without even knowing that they didn't understand, which led to the complete death of the goods. If it is not handled properly, it may even trigger a chain reaction and lead to the downgrade of the whole store. Yuetao e-commerce pointed out that in fact, this is probably caused by a small mistake that the seller inadvertently made. Let's see what factors will lead to demotion.

1. repeated distribution

In fact, it is easy to understand that if our sellers upload goods with the same title, pictures and attributes to the store, Taobao system will judge them as repeated distribution, which will eventually lead to the reduction of rights, and we should also know clearly that repeated distribution may lead to the goods not being displayed in Taobao's natural search, or only displaying a message. So whether it's distribution or other things, you must remember to modify the titles, pictures, baby descriptions and so on for different goods on the shelves.

2. The category is in the wrong place

Beginners are most likely to have this problem when opening a shop. When choosing a category, if you choose the wrong one, Taobao will downgrade your product. So I suggest you put what kind of products in the corresponding category, don't just think about putting them casually.

3. Title stacking

Some people even pile up words with the same attributes or useless words on a baby title, and the title keywords should be clear and easy to consume, rather than piling up repeatedly. For example, women's shirts are sold, but the title is: jeans, dresses, shirts, clothes, etc. Therefore, the piled keywords will be directly and invisibly degraded by Taobao.

4. Title attribute contradiction

There is still one place to be careful in title optimization. The baby's title attributes are contradictory, that is to say, the attributes described by the baby in the title are different from those filled in the attributes. For example, this baby title describes that the attribute of women's coats is long sleeves, but the attribute is short sleeves, which is the contradiction of baby title attributes. In this case, Taobao will lower its power.

5. False price

The so-called false price means that the price of the products sold is very different from the price of the same type of products in the industry, or it is deliberately to get the top search ranking at a very low price. Taobao for such behavior, the punishment is very heavy, for the baby's price is not true, Taobao will automatically give the baby a lower right. For some babies with serious price fraud, they will be forced to be removed from the shelves. Therefore, if the owner wants to keep his products from being taken off the shelf, he must quote truthfully.

Step 6 replace the product

For replacing products, this is something that few stores will do, that is to say, stores will replace the released baby with another baby to sell. Some shops change products to adapt to the changes of various factors, such as the main picture, baby description, baby title and so on. And some stores just want to get the baby's ranking and keep the baby's ranking by changing products, but once they are discovered by Taobao, they will be severely downgraded, and if they are serious, they will be banned directly.

What needs to be reminded to novice sellers here is that you must be familiar with the above Taobao rules before opening a Taobao shop, otherwise you will face the nightmare that your baby or shop will be downgraded! Yuetao e-commerce major provides Taobao hosting services for the majority of sellers, and has a thorough understanding and research on the rules of major e-commerce platforms such as Taobao Tmall, which can help sellers and friends avoid risks such as being downgraded during store operation. If you want to know more about the content of Guangdong Taobao e-commerce hosting, welcome to consult.

I hope my answer is useful to you. Thank you for your adoption.