What does witkey mean?

Witkey's English witkey consists of two words: wit wisdom and key key, which is also the abbreviation of the key of wisdom. Refers to people who turn their wisdom, knowledge, ability and experience into practical benefits through the Internet. They solve problems in science, technology, work, life and study on the Internet, so that knowledge, wisdom, experience and skills can reflect economic value.

Color development method

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According to the definition given by Liu Feng, the founder of Witkey Mode, Witkey Mode is to transform people's knowledge, wisdom, experience and skills into practical benefits through the Internet, so as to realize a new Internet mode that everyone needs. It is mainly used to solve problems in the fields of science and technology, work, life, study, etc., which embodies the new concept of Internet, namely, pay according to work and people-oriented.

background

Since the beginning of this century, the Internet has developed rapidly, and various innovative applications and new Internet concepts have emerged, such as search engines, e-commerce, blogs, Wikipedia, RSS, 3G, web2.0 and the long tail theory. These applications and concepts are more or less related to knowledge management. How to use the Internet for knowledge management has aroused great concern of many scholars in the field of Internet and knowledge management.

Witkey mode is produced under this background. It is a network innovation mode that uses the Internet for knowledge management. Witkey and Witkey originated from China. This concept was first put forward by Liu Feng in the Graduate School of Chinese Academy of Sciences. In 2005, Liu Feng started to establish witkey com, a witkey network, trying to connect the expert resources and scientific research achievements of Chinese Academy of Sciences with the scientific and technological problems of enterprises. In the process of building a website, Liu Feng found that solving problems through the Internet and making the solvers get paid is a brand-new field of the Internet, so he began to explore and study this field through practice and summary, and therefore put forward the Witkey theory.

In the process of research, Liu Feng put forward three interrelated viewpoints:

First of all, since 1980s, the functions of bulletin board system have been continuously separated, resulting in new Internet applications such as blog and Wikipedia. The intelligent interactive question answering function has also been separated from bulletin board system since the beginning of 2 1 century.

Second, with the continuous maturity of Internet payment methods, the Internet era of completely free information sharing has passed. Knowledge, wisdom, experience and skills also have commercial value and can be bought and sold as commodities.

Third, the value of knowledge, wisdom, experience and skills is the catalyst to promote people's participation in intelligent interactive question and answer.

Based on the above three viewpoints, on July 6th, 2005, Liu Feng, a visiting researcher of China Academy of Sciences and the founder of Witkey Theory, put forward the concept of Witkey Model for the first time in a discussion article: a new Internet model that transforms people's knowledge, wisdom, experience and skills into practical benefits through the Internet. The main applications include solving problems in the fields of science and technology, work, life and study. From June 5438+065438+ 10, 2005, domestic related media began to pay attention to the witkey field. In June, 2006 165438+ 10, the news report of China CCTV promoted the concept of witkey widely, and hundreds of websites recognized it and entered this field one after another.

Theoretical origin

Discovery of bulletin board system's Functional Separation

When Liu Feng first put forward Witkey Theory in July 2005, an important theoretical basis was the discovery of the phenomenon of bulletin board system's function separation in the history of Internet development: since the emergence of Internet bulletin board system in the early 1980s, its functions have been continuously separated, forming an independent Internet application, namely:

News website (1) originated from the function of electronic bulletin board to publish news.

(2) E-commerce website, which originated from the function of publishing commodity trading information on electronic bulletin boards, was later combined with Internet online payment system and logistics system.

(3) Blog websites originated from the function of posting personal feelings and sharing professional knowledge on electronic bulletin boards. Bulletin board system aggregates this information in chronological order, and blogs aggregate this information in units of users.

(4) Witkey originated from the function of publishing questions in science, technology, work, life and study on electronic bulletin boards, where people seek solutions or people who can solve problems through the Internet.

(5) DIGG originated from the function of commenting and discussing hot phenomena in electronic bulletin boards.

(6) Wiki website originated from bulletin board system's information content modification function. Usually only its publishers and webmasters have the right to modify bulletin board system's information. Wiki website has released the right to modify the information content, so that every visitor can modify it.

(7)SNS website, which originated from the registration information aggregation function of bulletin board system users. By aggregating the personal data of registered users, such as contact information, work nature, work place, hobbies, etc. Like-minded fans can find each other through the internet.

(8) The exchange website originated from the function of exchanging goods and services between users in the electronic bulletin board, and the operation of the exchange website does not require the intervention of third-party payment means.

(9) Search engine, which originated from bulletin board system's data and information indexing function, eventually developed into a search engine with the invention of WEB technology in 1990s.

Time is running out.

The free sharing of information is an important factor to promote the vigorous development of the Internet. Wiki website, for example, is driven by people's self-worth, which structures the existing messy information of human beings into knowledge that can be shared for free. Search engines index information and data on the Internet, and people can use their search functions for free. News, e-commerce and blog sites continue to provide free information for the Internet. However, from the perspective of knowledge management, the production of knowledge itself requires a lot of time and economic costs, and completely free knowledge sharing does not conform to the laws of economics and the assumption of rational people. This situation will eventually hinder the development of the Internet. Because individuals protect their core competence, it will be difficult to improve the quality of shared knowledge when it reaches a certain high point.

Comparison between Traditional Internet and Witkey Internet

Witkey theory holds that knowledge on the network (all kinds of articles, materials, answers to questions, etc. ) has more or less economic value and should be sold as a commodity. It conforms to the value law of economics and is a way for the Internet to get out of the predicament. In addition, with the gradual improvement of Internet payment means, it is possible to price knowledge, wisdom, ability and experience through the Internet. Therefore, the Internet has passed the era of completely free sharing and entered the era of knowledge value of the Internet. The idea that knowledge, wisdom, ability and experience also have commercial value through the Internet will be gradually accepted. In the era of knowledge value of the Internet, knowledge, wisdom, experience and skills can be traded through the Internet.

This is an important premise and foundation put forward by Witkey Mode Theory. On the one hand, the value of knowledge enables people to participate in intelligent interactive question-and-answer and provide high-quality knowledge products; On the other hand, knowledge, wisdom, ability and experience become real commodities for trading by asking and answering questions. From the perspective of knowledge management, the knowledge value process of intelligent question answering is also a process of revealing human tacit knowledge.

Internet is the networking of human brains, not just machines.

Marx clearly pointed out that the technical structure formed by the combination of tools and human beings is the unique essential structure of human beings and the material basis and motivation for the emergence and development of other human structures. Without a human brain connected to the end of the Internet, the Internet will become rootless and passive water. Ignoring the participation of everyone connected to the Internet is the reason why the Internet faces some difficulties.

Witkey theory was put forward for the first time in the world. Internet is the networking of human brains, not just machines. The internet not only connects machines all over the world, but also connects people from all corners of the earth. Machines do surpass human beings in some aspects, but in a wider scope, human knowledge, wisdom, ability and experience are beyond the reach of machines. Using the Internet to fully mobilize people's enthusiasm for solving problems in various fields is another neglected direction in the development of the Internet.

Produce meaning

(1) can solve the problem that search engines can't give creative answers.

The human brain is a device thousands of times more powerful than any supercomputer. The emergence of the Internet is essentially the advantage of the human brain in networking and creative problem solving. The emergence of the internet refers to the expansion of this advantage several times. Before the Witkey model appeared, the Internet only allowed users to share knowledge and information. Whether it's the design of blogs or wikis, or letting netizens provide intellectual achievements for free, websites running these modes have settled down. This is the core secret of their dream of going public. But if there is not enough incentive system, when users discover this secret, their crisis will come. Witkey model puts forward the view that knowledge must reflect value, not only monetary value, but also sense of pride and accomplishment, but the most important incentive mechanism is monetary value. Only through money can valuable tacit knowledge of human beings be expressed and meaningless information on the Internet be greatly reduced.

(2) Witkey mode can reflect a flexible employment mode.

It breaks the limitation of region, time and working mode, and puts workers from all over the world on the same platform through the Internet. Provide a fair and competitive Internet environment for workers and bring more free working hours, creativity and ideas. We can use the knowledge, wisdom, skills and experience of tens of millions of Witkey models to provide enterprises with low-cost and high-quality services. This process can be realized in two forms: reward broadcasting and Witkey map network.

(3) Enrich the types of Internet services.

Online interactive question-and-answer websites, news websites, entity e-commerce websites and blog websites will provide services for netizens in different fields to meet their various needs. Witkey model needs news website promotion. The establishment of personal knowledge base needs to rely on the technical form of blog as the foundation. Witkey mode website and traditional physical e-commerce website complement each other. Traditional physical e-commerce websites mainly conduct physical transactions in the form of a combination of Internet websites, payment systems and offline logistics systems. Witkey mode mainly deals with online transactions of intellectual achievements, which is a combination of Internet websites and payment systems, because intellectual achievements such as words, images and videos can be transmitted through the Internet. The operating cost of Witkey mode will be much lower than that of traditional physical e-commerce websites.

(4) Improve the enthusiasm of users to use the Internet.

Witkey mode encourages users to provide more valuable works. Because netizens can use their knowledge, skills, experience and wisdom to obtain corresponding economic benefits through Witkey mode websites. Then they will have higher enthusiasm and spend their time and cost to participate in the problem solving. At the same time, driven by economic interests, netizens will also take the initiative to form articles about their personal knowledge and experience, and publish them in their personal knowledge base for others to pay.

(5) Promoting the protection of intellectual property rights on the Internet.

The intellectual property problem of the Internet is fundamentally caused by the structural problems of the Internet itself. In news websites, traditional entity e-commerce websites and BBS websites, netizens cannot manage their own information. Once their intellectual work is published on the Internet, it is out of control, and their works are spread to the whole Internet by other websites and users through copying, cutting and hyperlinks. Blog websites have enhanced netizens' control over their works to some extent. We can find out which user's personal blog is the original source of a work through a search engine. However, personal intellectual works are still completely open in blog sites, and authors cannot price their own intellectual achievements. Other websites and individuals can still quote works from blog websites by copying, cutting and hyperlinks. We mentioned that the mature form of Witkey mode is a combination of reward system, blog system, self-service pricing system and trading system, so those works that the author thinks are of considerable value can be priced independently. Other websites and individuals have to pay to view the contents of these pricing works. When search engines or other internet websites guide users to works through hyperlinks, the author can really gain benefits, rather than nothing in the traditional way. For those who copy the works into their own knowledge base and then sell them at a higher price after paying for inspection, it has already constituted theft in the current law, and the implementers have to consider the legal consequences when implementing this act.

(6) Promote the implementation of the online real-name registration system.

Witkey mode website provides a platform for users to trade intellectual achievements. In order to ensure the quality of goods traded on the platform and the safety of payment, the real-name registration system will become a necessary condition for the normal operation of the interactive question-and-answer mode website and an inevitable requirement for the development of the Internet.

(7) Beware of being deceived in the Witkey era

There are many cheat websites in the name of Witkey or Witkey in the network, whose purpose is to lure visitors into curiosity and induce them to register their mobile phones through dazzling income. When you register, you will find that your mobile phone fee has been deducted a lot. I hope everyone will pay attention.

application area

According to the user's trading willingness and knowledge level, the value content of wisdom can arrange and combine the above four areas of Witkey mode, in which the trading willingness and value content in life-related areas are the lowest, and the trading willingness and value content in technology transfer areas are the highest. From a practical point of view, different Witkey mode application fields have different characteristics, so Witkey mode websites can't adopt a unified commercial operation system, and should be treated according to specific circumstances.

Development influence

Since 2005, when the graduate school of China Academy of Sciences first put forward the Witkey model, more than 200 websites in China have recognized the Witkey model.

Application field of witkey mode

This concept covers many fields such as law, management consulting, agriculture, education, program and graphic design, scientific research, sports, medical care and recruitment. There are more than 5 million registered users (before statistics 10 registered users), and the payment problem exceeds 200,000 (statistics 100 websites that agree with witkey mode). The transaction amount exceeds 10 million yuan (according to the statistics of the five websites with the largest transaction amount). The appearance of Witkey mode has also aroused widespread media attention. Hundreds of domestic and foreign media such as China CCTV, China Daily, People's Daily, Interfax news agency and German Star Weekly reported the Witkey model. In 2007, the concept of Witkey entered the Chinese college entrance examination questions, so millions of candidates learned about Witkey mode. In August 2007, the Ministry of Education of China listed Witkey as a new word in China 17 1 2007.

In 2007, the first Witkey Conference was held in Beijing, China on June 5438+065438+ 10/8, sponsored by the Virtual Economy and Data Science Research Center of China Academy of Sciences. More than 300 professionals from Internet, Witkey website, news media and other fields attended the meeting. Many internet experts and website leaders have discussed the Witkey model from different angles of theory and practice. In addition, from 2006 to 2007, CCID Consulting Co., Ltd., China Telecom Research Institute and other units also held many meetings and salons to discuss and study Witkey mode.

2010165438+1October 18 under the guidance of the Ministry of industry and information technology, the first global witkey conference and witkey website CEO summit forum hosted by Chongqing municipal government and Zhubajie.com was held in Chongqing ... from 100 witkeys (outsourced) all over the world. The report "White Paper on Witkey Industry in China in 20 10" released at the meeting said that there were more than 100 Witkey websites in China, with more than 20 million registered members and a total transaction amount of more than 300 million yuan.

Model illustration

Through practice and investigation and analysis of Witkey mode websites, we can describe the operation flow chart of Witkey mode websites.

Witkey Mode Business Website Operation Mode Diagram

As can be seen from the figure, users on Witkey mode websites can be divided into two categories according to their behaviors: demanders and servers. Among them, some demanders ask questions and publish tasks, and pay the service providers after obtaining appropriate solutions. The service provider accepts the task, and when the solution of the service provider is recognized by the demander, the service provider gets the agreed remuneration.

The main operation process of Witkey mode website is: demanders ask questions, respondents receive questions, service providers give correct answers, demanders receive correct answers, and demanders pay respondents. The sequence shown in the figure is:1-> 2——& gt； 3——& gt； 4——& gt； 5。 Another simpler operation process of the Witkey mode website is that the Witkey mode website aggregates the professional expertise information of the respondents, and the questioner can directly find the appropriate respondents through the Witkey mode website, and the questioner will pay the respondents after obtaining the correct answers. In the order shown in the diagram: 3 —— > 4——& gt； 5。

A popular saying

For example, Xiao Ming needs to make a logo for a website, but he can't do it himself. Xiaohong is a designer and doesn't know Xiaoming's needs. Now Xiao Ming has found Witkey.com, and published his own demand for website logo. Xiaohong saw it and communicated with Xiaoming. Finally, complete the design work and submit it to Xiao Ming. After receiving the job, Xiaoming felt very satisfied and paid Xiaohong a salary.

Operation formula

witkey

On the basis of further refining the operating mode diagram of Witkey mode website, Liu Feng proposed the operating business formula of Witkey mode.

W=(U+Q+A+P) ×cr .

W: It stands for Witkey.

U: User stands for registered users of Witkey mode website, which is mainly composed of questioners and respondents. In practice, these two roles are often interchanged, that is, the questioner can also become the questioner, and the questioner can also ask questions for help. Through the information aggregation of U, an important achievement of Wittig theory can be formed.

Q: Problems represent various problems and tasks that Witkey mode websites need to solve.

A: The answer refers to the answer formed by answering questions on the Witkey mode website. It also includes intellectual products released by registered users of Witkey mode websites. These answers and intellectual products are often marked with a certain price for questioners to inquire and trade.

P:pay stands for witkey mode website payment system. The payment system is not limited to online payment means on the Internet, but also includes offline bank payment, post office remittance and direct payment.

Cr: Credit stands for the credit system of Witkey mode website. In order to ensure the normal transaction, Witkey mode websites need to establish a credit system to ensure the authenticity of questioners, respondents, questions and answers.

map

Witkey map borrows the concept of knowledge map in knowledge management, that is, it aggregates the four most important attributes of people's geographical location, professional expertise or interest, contact information and Witkey space through the Internet to form a search engine about people. In Witkey Space, Witkey sells its knowledge, wisdom, experience and skills. Witkey websites can make profits through the derivative products of Witkey Map, such as knowledge trading, rights advertising, bidding ranking, Witkey recommendation and contact information fees. In 2005, Witkey Map, the world's first search engine about people, was put forward and established.

witkey

Witkey opens a Witkey space or studio on Witkey's website-the task publisher inquires about Witkey or intellectual works through skill keywords-the two parties communicate through messages, emails, instant messaging, telephone calls and direct meetings to determine whether to cooperate-after cooperation, the two parties can evaluate each other on Witkey's website.

Witkey map process needs Witkey website to open up space for each Witkey and establish credit evaluation system. Application fields include:

1, life-related, Baidu knows, Sina Aiwen, Yahoo Knowledge Hall and other integral websites can also establish Witkey maps.

2. Work online. Witkey maps can be applied to both simple and complex tasks.

3. Technology transfer. An expert witkey map can be established in the field of scientific and technological experts.