What kind of promotion do sculpture companies generally do? (Except Baidu promotion), what kind of publicity methods are used!

Essentially, the nature of the products of sculpture companies and other B2B companies are similar. At present, the sculpture companies need to promote mainly the following categories. Diaolongke will briefly describe them to see if they are right.

1. Selling products,

The products produced by this type of company can be called works or products, because the product forms are relatively common, such as stone sculptures. Animals, figures, Buddha statues, etc., fiberglass sculptures and stainless steel sculptures lack unique design ideas.

2. Selling works or designs

This type of company usually cooperates with designers or art academies. After receiving an order, it will design according to customer needs. Usually design, production, There will be many people involved in the construction.

3. Provide training

In addition to the Academy of Fine Arts, some companies will also provide corresponding training to export talents to the market. It is worth mentioning that some designs can currently be carried out through computers, such as 3D printing, and in terms of engraving, there are also finely carved pattern designs.

4. Selling handicrafts

This type is relatively large, usually some craft ornaments, and you can find a lot of them on Taobao.

To sum up, it is recommended to choose the following ways. The promotion methods in the market are also the same, and they are also applicable to other industries.

1. Choose a promotion platform

There are only a few big Internet companies, such as Tencent, Toutiao, Baidu, Alibaba, etc. It depends on which company you like

2 , Choose the promotion method

1. Search promotion, WeChat search, Baidu search, Toutiao search, 360, Sogou, etc., all fall into this category.

2. For self-media, we recommend WeChat public accounts, Toutiao accounts, Baidu Baijia accounts, etc. Others can be done if conditions permit, such as Sohu accounts, etc.

3. Video For promotion, the most popular ones are Douyin videos, others include WeChat video accounts, Baidu Haokan videos, and Youku videos (this mainly relies on other platforms for traffic)

4. Information flow promotion, information flow is a This promotion method has been used by all major platforms with great proficiency. Toutiao massive engine and Baidu information flow are promoted here.

5. For e-commerce promotion, find some B2B platforms or B2C platforms for promotion. B2B recommends Baidu Aigou and Alibaba. For B2C platforms, we recommend Taobao and Xianyu. For other platforms, you can try 58 (probably not very good)

It needs to be emphasized that whether it is B2B or B2C, you need to have operational experience. Some people have opened membership services. , it is wrong to think that it has been done before. The platform is the same and the product may not be as good as yours. So why does it work for others but not for you? Find more reasons for yourself.

Another advertisement, there is another type of B2B platform, which is a vertical platform. For example, for mechanical equipment, you will find the equipment network, for bidding, you will find the bidding network, and for sculptures, it is recommended to find Diaolongke, Diaolongke. Longke is a vertical website that specializes in sculpture, sculpture, and engraving artworks. Looking through the Internet, I cannot say that it is the first platform to focus on the sculpture industry, but it can be said to be the best platform.

6. Other promotions, such as WeChat friends and WeChat groups.

7. Finally, it is also a more controversial item. Is it necessary to build a self-built website? Here is my personal opinion. If the conditions are sufficient, it is still recommended, although it is not easy to build a company website now. You can get free traffic online, but you can also get traffic. The most important thing is that the cost is low. The template website produced by Diaolongke only costs 1,000 yuan to 2,000 yuan. Another point is that although the website is relatively difficult to organize in this era, it will never be Will not be eliminated.

Among them, the way to obtain self-media traffic is mainly through search and information flow. For example, for an article on Toutiao, others can find you through search or see you through system recommendations.

Self-built websites mainly rely on others to search for you.

Conclusion:

Recommendations for companies selling products, self-built websites, B2B e-commerce, self-media, information flow, search promotion, Diaolongke.

For companies that sell training and sculpture design, we recommend self-built websites, self-media search and promotion, Diaolongke.

The recommended e-commerce company for selling handicrafts is Diaolongke.