Leng Youbin's Personality Achievement

In February, 20001year, Heilongjiang He Fei dairy co., ltd, the only dairy company in China listed in the United States, moved its headquarters to kedong in May. In just four years, it has become one of the top milk powder enterprises in the whole industry 10, and won the certificate of "infant formula milk powder quality exemption" issued by AQSIQ and the certificate of "Heilongjiang advanced quality management enterprise and China consumer protection foundation". The remarkable achievements and amazing development speed are all because the enterprise has a good leader and decision-maker-Leng Youbin. In the second venture of Heilongjiang He Fei Dairy Co., Ltd., he earnestly practiced Theory of Three Represents, persisted in deepening enterprise reform, established a modern enterprise system to meet the needs of market economy, United and led a group of people in He Fei Dairy Co., Ltd., determined to reform and innovate constantly, so that the enterprise continued to grow and enjoy a good reputation throughout the country. He is also famous for its rapid development.

The predecessor of He Fei Dairy is Zhao Guang Farm Dairy Factory, which belongs to Heilongjiang Agricultural Reclamation Bureau. In May, 20001year, Heilongjiang Land Reclamation Bureau suddenly decided to integrate its dairy enterprises, and He Fei dairy assets were included in the Land Reclamation Bureau. In order to keep the "He Fei" brand, Leng Youbin led a group of people to Kedong to seek another development.

It was hard at the beginning of the factory. Everything starts from scratch. Looking at the overgrown and dilapidated factory, many people advised him to give up here, but he said, "There is no turning back before opening the bow." He Feiren, with a high sense of responsibility for his career, regarded all this as the starting point of his career success, and started a difficult entrepreneurial journey with 6.5438+0 million yuan borrowed from friends. He knew that to be a * * * party member, the leader of an enterprise, he should take the lead in everything, in order to achieve the situation of * * * vibration with the same frequency and unity, he should play an exemplary role among employees. He lives, eats and works with the workers, and takes the factory as his home. Even if he was ill, he asked the nurse on the construction site to give him an infusion. In the dog days, due to the shortage of manpower on the construction site, he personally went to the construction site to direct and supervise the construction. Three months later, Leng Youbin lost a lot of weight and his skin became much darker. However, all the efforts have paid off. After nearly three months' transformation, this factory, which was dilapidated and on the verge of bankruptcy, has become a garden-style modern enterprise. The transformation of machinery and equipment in the workshop has been completed, which has increased the processing capacity from 40 tons of fresh milk/day before the transformation to 100 tons/day after the transformation. All this is done without delay in production.

In the years when Leng Youbin started his business, the sales revenue in 2006 was less than 1 billion yuan, and in 2005 it was close to 500 million yuan. He lived up to the expectations of all the staff in He Fei, and made the enterprise truly achieve extraordinary and leap-forward development. Looking back on the past, four years of ups and downs, the construction and development of enterprises is not smooth sailing.

Due to the rapid development of the company, the lack of funds has become a bottleneck restricting the development of enterprises, which has always been a difficult problem faced by small and medium-sized enterprises, and He Fei is no exception. At that time, He Fei Dairy Company did not borrow a penny from the bank. As one of the top ten milk powder brands in China, it is a pity that He Fei dairy industry can only rely on the support of distributors and suppliers and its own accumulation to develop. Although He Fei Dairy, led by Leng Youbin, has been striving for rapid development in a low-key way, the pressure of funds has made them painfully find that they have to slow down their development, which may lose better development opportunities. Under such circumstances, Leng Youbin clearly saw that capital has become a major bottleneck in the development of dairy industry in He Fei. Only by solving the problem of funds can enterprises develop by leaps and bounds. 200 1, 1 1, under the management of Leng Youbin, the board of directors of the company decided to go public in the United States, further expanding the visibility and influence of the company. Because this is an important event to start the overseas listing of domestic dairy industry, an unprecedented operation mode of domestic dairy industry, and an overseas financing channel full of hardships, risks and opportunities. Thanks to Leng Youbin's unremitting efforts, after two years and one month's efforts, Hefei's listing has been completed, and it was listed in the US OTCBB market on May 6, 2003, becoming the first overseas listed enterprise in china dairy. Enterprises have realized the introduction of foreign capital and international capital operation. Leng Youbin's rational decision has won a good capital environment for He Fei dairy industry, introducing nearly 10 million US dollars, which has provided a huge power source for the rapid development of enterprises.

Everyone who does business knows that an adequate supply of raw materials and a strong production base are as important as a good capital environment. At this time, in front of Leng Youbin, although He Fei has solved some financial problems, there is still a long way to go to build a production base.

At the beginning of 2002, the sales of He Fei products soared. He Fei has only one production factory in Kedong Branch, and the output of this factory can only supply three or five markets, which can't meet the market demand at all. The phenomenon of out of stock occurs from time to time. Leng Youbin once thought about buying another dairy factory, but at that time, He Fei had just started, and the technical renovation and repair of Kedong Branch took up a lot of money, so he was unable to buy another factory. In this case, Leng Youbin made a decisive decision. They traveled all over Heilongjiang and Inner Mongolia, looking for the best milk source base to produce products for He Fei. Knowing that Leng Youbin is human, the milk powder manufacturer promised not to pay immediately, but to pay the bill 30 days later. In this gap, Leng Youbin and his brothers tried their best to sell it, sold the money and paid it to the milk powder factory. In this way, round after round, He Fei gradually developed.

In Leng Youbin's thoughts, there is such a creed that if you make money, don't eat it all, but Qian Shengqian should put all the money you make into your own business. In order to promote the development of enterprises with advanced productive forces, they spent millions of yuan to transform factories, purchase equipment and introduce the most advanced equipment of GEA company in the world. The process flow is feeding and discharging to prevent fat from floating and to mix all ingredients evenly. At present, only two domestic dairy enterprises have introduced this equipment. In September, 2002, He Fei had accumulated a certain amount of funds. In Leng Youbin's view, it was time to buy a new factory. After market investigation, the board of directors of the company unanimously agreed with Leng Youbin's opinion and invested more than 654.38+million yuan to acquire the original Baiquan Dairy Factory, which had been discontinued for many years, and the original Baiquan Dairy Factory regained its vitality under the wing of He Fei Company. The acquisition of Baiquan Dairy Factory finally enabled He Fei to own its own dairy factory.

With the development of dairy products market in China, the diversification of products in the market is more obvious, and the competitive advantage of enterprises depends more on brand positioning and quality. In years of operation and management, Leng Youbin has always adhered to the development strategy of "surviving by quality and developing by science and technology" to make He Fei brand bigger and stronger.

Leng Youbin attaches great importance to food hygiene, quality and safety, and pays attention to effectively introducing international and industry advanced management models into the company. After passing ISO9002 quality system certification in 2000, HACCP food safety control system was popularized in June 2002. After one year's unremitting efforts, He Fei Dairy passed the integration audit of ISO900 1:2000: 2000 translation and HACCP system with China Inspection Joint Quality Certification Center as the third party in June 1 1, and obtained the HACCP system certification.

While ensuring the high quality of products, Leng Youbin pays more attention to improving the scientific and technological content of products and attaching importance to product upgrading and research and development. He personally presided over and undertook the research and development of more than 50 products of He Fei Dairy 10 series, obtained 18 national patents and published more than 20 papers, among which 4 functional products were approved as health products by the Ministry of Health. In particular, the patented product "Gan Bao" milk powder meets the needs of special people, creating a precedent for protecting the liver of domestic health dairy products, and taking the lead in putting forward a new concept of protecting the liver in China, which has triggered an upsurge of rapid development of domestic health dairy products. Leng Youbin took the lead in strengthening CPP (casein phosphopeptide), DHA (docosahexaenoic acid), AA (arachidonic acid), nucleotides (5 kinds) and other substances in milk powder, guiding the new development trend of milk powder.

In 2004, he personally led, presided over and cooperated with Licheng County Government of Shanxi Province, which enjoys "the hometown of walnuts in China", to carry out the "National Key Spark Science and Technology Project" for deep processing of walnut series products and tackling key scientific and technological problems. The deep processing of walnut oil and ultra-fine walnut powder designed and undertaken by him fills the gap in China, and the advanced technology ranks in the forefront of the same industry. Leng Youbin also won the title of "Top Ten Scientific and Technological Figures in china dairy", which was appraised by domestic dairy experts as "being able to transform science and technology into productive forces more quickly and serve the public better, thus promoting the healthy and orderly development of china dairy. His great contribution to china dairy lies in promoting the process of breast-feeding infant formula.

Facing the development, business colleagues are amazed at the speed of development and impressed by the cold fearless spirit. However, Leng Youbin, who has a long-term strategic vision, did not stop there. He deeply felt that the development of enterprises must rely on profound scientific and technological knowledge.

He Fei has a popular proverb, "The only lasting competitiveness is the ability to learn faster and better than competitors". Leng Youbin is convinced that as a * * * party member, he should not only strive to improve his professional level and quality, but also really play a vanguard and exemplary role, influence and drive everyone to make progress together, and put his work on a virtuous circle. Therefore, the company will invest more than 500,000 yuan every year for the technical and quality training of all employees. The whole management of He Fei fully realized the importance of cultivating learning team. Because they know that with the advent of the era of knowledge economy, the competition between enterprises is increasingly manifested as the competition of employee quality. Only high-quality employees can have high-quality enterprises, and the high quality of employees depends largely on their learning ability. In this sense, in the new era, the essence of enterprise competition is the competition of learning ability, and the only advantage is the ability to learn faster, more solidly and deeply than competitors. Therefore, it is an inevitable choice for enterprises to participate in the competition in the era of knowledge economy, and it is also Leng Youbin's profound understanding of team building to cultivate learning teams, encourage employees to keep learning, update their knowledge structure and give full play to their intelligence. Based on this understanding, Hefei was able to go to Peking University to hire experts to do future development planning and internal training for the enterprise under the situation that the manpower, material resources and financial resources of 200 1 enterprise were very tight, thus determining the company's long-term business goal-to become a pregnant and baby nutrition expert in China. Through various channels, they recruit outstanding talents for enterprises and constantly inject fresh blood and vitality. Mr. Lu, the former best vice president of Wandashan, was hired as the vice president and general manager of the sales company to lead the sales team to create excellent performance. In July, 2003, the consultant of Peking University was invited as the general manager of the enterprise, responsible for the operation and management of the enterprise, which laid a solid foundation for the further development of the enterprise.

After He Fei moved the marketing control center to Beijing, the first lesson was that all key employees of the company participated in overseas development training, learned through experience, and grew up through learning, so that employees could gradually come into contact with all kinds of knowledge training including post knowledge, management knowledge, skills and skills, product knowledge, personal development, etc. from the beginning of entering Hefei induction training, so as to stimulate each employee's enthusiasm for learning and realize the application of what they have learned. Leng Youbin also took time out of his busy schedule to attend Peking University entrepreneur training class to improve his knowledge level and management ability.

Leng Youbin's typical practice is to earnestly practice Theory of Three Represents in his work, advocate enterprise team spirit and unite people with the power of enterprise culture. In the process of He Fei's construction and development, it is a comprehensive, serious and undistorted process of integrating and innovating He Fei's advanced production technology and management experience with excellent management culture and resources.

He pays attention to the construction of enterprise culture, both material civilization and spiritual civilization. Formulate the goals of party building and spiritual civilization construction. Actively develop the new party member among the sales and production backbones. Party member is given tasks regularly every year, so as to achieve the unity of responsibility, power and strength, and decompose the overall goal of the company into every cadre in party member, so that everyone bears the burden and everyone has indicators on his shoulders. Let party member cadres feel pressure in their work, further stimulate the sense of ownership, and ensure the smooth realization of the annual target.

In daily management, he should be strict with employees in his work and show care everywhere in his life. He often said, "We are both colleagues and brothers. With harmonious feelings, things can be done well. " . Therefore, at the initiative of Leng Youbin, the company set up the He Fei Love Foundation to provide financial support to poor families, families with difficulties in going to college, and families with major weddings and funerals and particularly serious diseases. In 2004, two employees of the company were seriously ill and needed surgery, and the company successively took out more than 8,000 yuan from the Love Fund to provide financial support. Since its establishment, the fund has benefited more than 50 people. In addition, it donated two cows to He Guofeng, a student of Tongji University in Baoquan Town, 20,000 yuan to a student with heart disease in Baoquan and 4,000 yuan to a primary school student with malignant tumor in Kedong County. Last year, the company built two family buildings for employees, and the company took out some financial subsidies. These measures can be said to create a unique corporate culture atmosphere in He Fei and enhance the cohesion and attractiveness of enterprises.

In the past, from penniless to having six subsidiaries, the annual sales reached 400 million yuan, and the local tax revenue was 2 1 10,000 yuan, making it the fastest growing enterprise in the milk powder industry for two consecutive years. However, he still treats the obstacles in his career with a calm mind and meets the challenges again and again in his work with firm and persistent beliefs! He dedicated a fervent heart to He Fei, and with persistent, sincere and pragmatic actions, he wrote a new chapter in the history of economic development of reform and opening up! Realize the value of being an ordinary party member and an excellent business leader!