How to find the selling point of tourism real estate in the post-real estate marketing era?

1, looking for a selling point from the profound historical and cultural heritage. For example, the biggest selling point of tourism development in Liangshan County is to restore the "Liangshan, Shui Bo" water town, and then "recruit likui jy and Gui Li all over the country", which will naturally stimulate the eyeball economy. This is just an excavation of the Song Dynasty. The terracotta warriors and horses in Xi 'an can be directly excavated to the Qin Dynasty. Yan Di Mausoleum can be directly excavated to the beginning of mankind. China's 5,000-year history and culture contains numerous selling points. Any place, that is, the "point" on the surface of the earth, will be satisfied as long as you have the heart to find it. 2. Find a selling point from the future development space. After China's entry into WTO, the world economy and brands are integrated, and the house type, taste and layout of real estate are internationalized. Therefore, finding a selling point is not only based on regionality and closeness, but also based on potential customer traffic groups. Although the property is immovable, the people who buy it are movable. For example, when we are an "international tourism property supermarket" in Guilin, we mainly consider foreign customers, with emphasis on Hong Kong, Macao and Taiwan customers and some foreigners. Because the terrain here is superior, it is not an advantage for local people. Guilin ranks first in the world, and famous mountains, places of interest, houses and celebrities mainly affect foreigners. As former US President Richard Nixon said, leaders must be able to see things beyond immediate interests that ordinary people can't see. They need to stand on the top of the mountain and look into the distance. 3. Find a selling point from personalized development. No city has the same development, and no flower is absolutely the same (except, of course, cloning). Tourism real estate is also personalized and diversified. Such as Sanshan, Wuyue, Badaling Great Wall, Pingyao Ancient City and other major domestic scenic spots have their own unique personalities. In addition to expanding these existing tourism brands, enterprises should also pay attention to developing potential personalities. If the underground is a treasure, how do you mine it? Open pit mining? Inclined shaft mining method? Shaft mining? It's just different methods. How to shape your personality depends not only on your eye-catching kung fu, but also on your eye-catching kung fu. 5. Set selling points with subculture. Subculture is not an orthodox culture, it is a number of smaller branches contained in each culture, called subculture. Sub-culture includes many factors such as nationality, religion, race and region, and sometimes its influence is greater than culture itself. For example, many people, especially those in Southeast Asia, believe that "Feng Shui" will bring them good luck. Some businesses are also more optimistic about the "Feng Shui" theory. Often the planner speaks 10 sentence, which is not as good as the master of the Book of Changes. Sometimes the success or failure of a project lies in the final decision of the I ching master. We call this phenomenon "potential spiritual motivation". Often from the front, from the culture itself can not find a selling point, through this "potential spiritual motivation" inspiration, will soon be inspired.