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What is the operation?

1. What is operation management?

Operation management is a big concept, which is often closely related to enterprise operation activities.

Theoretically,

Operation management is the planning, organization, implementation and control of the operation process, and it is the general name of all kinds of management work closely related to product production and service creation. From another perspective, operation management can also refer to the design, operation, evaluation and improvement of the system for producing and providing the company's main products and services.

Similar concepts to operation management include manufacturing management, production management, production operation management, operation management, operation management and so on.

In real life,

If it is the "operation management" position in the department store industry, it is mostly the management of the daily business activities of the store, that is, the inspection;

If it is the concept of "operation management" of manufacturing enterprises, it is to manage all activities except finance in the daily operation of enterprises.

Second, what is the operating mode?

Operation mode refers to the planning, organization, implementation and control of enterprise business processes, and is the general name of various management tasks closely related to product production and service creation. From another perspective, operation management can also refer to the design, operation, evaluation and improvement of the system for producing and delivering the company's main products and services. In the past, western scholars said that the production of tangible products was related to factory management methods.

At present, the internal operation mode of most enterprises has similar characteristics. Whether state-owned enterprises or private enterprises, joint ventures or joint-stock enterprises, their convergence shows that this structural model has its advantages. Studying this model will undoubtedly help the benign development of enterprises.

Structurally, the operation mode can be roughly divided into five main parts:

1, administrative level

2. Sales level

3. Production level

4. Technical level

5. Level of fund management

Extended data:

Development and innovation strategy of operation mode;

1, optimize the "brain" and enhance wisdom.

Optimize administrative management and hire outstanding talents, especially key figures such as the general manager or executive deputy general manager. Turning "elves" into "spiritual leaders" has become a powerful driving force for the effective operation of this huge social system. That is, a special leader decides the future and destiny of a special enterprise.

2. "Government and enterprise" should be separated, each with its own responsibilities.

The highest administrative organs of the company are the board of directors and the board of supervisors, which are equivalent to "politics". Mainly composed of investors and shareholders, it is the biggest beneficiary of the company's interests. They own all the company's property and enjoy the company's profits in the form of dividends. They have the right to decide the development and direction of the company and the appointment and dismissal of key people, which is the "soul" of the company's policy.

The highest executive body is the executive board of directors and general manager, which is equivalent to "enterprise". It consists of the general manager hired by the board of directors and the deputy general managers and department leaders recommended by the board of directors. They are the "soul" of the company's operation, which determines the company's daily operation and efficiency, and also relates to the company's future and development.

Government and enterprise must be separated, with their respective responsibilities.

3. Practice "Iron Head Skill".

Promoting production by sales and fixing production by sales are the basic strategies adopted by most companies at present. Therefore, the sales link has become the "leader" in the operation of companies and enterprises. Whether there is a strong and effective sales team is directly related to the company's operation and efficiency, and affects the company's development and future.

4. Have a strong "heart".

In the final analysis, the root of an enterprise is production.

The organization and management of production, the quality of employees and their affection for enterprises, and the rational allocation of production equipment are three important basic elements.

5. Science and technology are the primary productive forces.

Technology is the "power" of development, the "guarantee" of operation and the "future" of the company.

6. Capital is the "blood" of an enterprise.

Capital is the "blood" of the company's survival and the "lubricant" of production and operation.

Modern enterprises and companies are the same subject of real economy and financial economy.

7. The spirit and culture of an enterprise are "adhesives" and "emulsifiers" within the enterprise.

Let employees have enough trust in the enterprise, gradually become dependent, and be willing to hand over their survival and career to the enterprise, which is the highest realm of enterprise management.

8. Corporate image and influence are the external "business cards" of enterprises.

The basic characteristics of the operation mode:

1. Requirements are one-way (non-selective) and interdependent.

For example, sales and production, sales and finance, and production and finance are such a state of relationship.

2. The transaction process is characterized by high transparency and openness.

There is a high degree of information transparency among departments.

3. The operation adjustment has strong pertinence and quick flexibility, and can quickly adjust the production and personnel arrangement and change the production plan according to the needs.

4. Have a relatively complete basic economic and social structure.

Administration-equivalent to * * * and related functional institutions.

Production layer-equivalent to production enterprises and production fields.

Sales layer-equivalent to dealers and circulation field.

Technical layer-equivalent to scientific research and education institutions.

Fund management-equivalent to banks and related financial institutions.

5. The operation mode has typical characteristics of planned economy.

The sales department puts forward an "order contract" to the production department according to the needs of users and the market.

The production department purchases materials according to the "order contract", organizes production and delivers qualified products.

The technical department is responsible for providing technical support and guarantee and supervising the production process.

The fund management department is responsible for providing required funds and related circulation operations, accounting and assessing costs and profits, and supervising the use of funds.

The administrative department is responsible for supervision, guidance, coordination and assessment.

Baidu Encyclopedia-Operation Mode

Baidu Encyclopedia-Enterprise Operation Mode

Third, what is the main purpose of operation?

1. What is the operation? Broadly speaking, all manual interventions around website products are called operations.

So to some extent, I think Internet products companies only have three business departments: products, technology and operation. The concept of product operation is = operation, but maybe your company or product is product-oriented, supplemented by operation, so there is no need to tear down many people to operate at this time, so it is collectively called product operation.

In detail, I divide the operation into market operation, user operation, content operation, community operation and commercial operation. Market operation: a series of interventions such as publicity, exposure, marketing, etc. are carried out by means of marketing.

It is common in products that need to spend money to a certain extent, but spending money is not the same as market behavior, including both market behavior without spending money and other operating means of spending money. This is often the main operation method for some enterprises to get close to capital, because only by getting close to capital can a complete profit model continuously expand the investment in market operation.

User operation: People-centered operation means, which is common in UGC community, with the means of being close to users, uniting users and guiding users. During the performance, you will find that website operators are very willing to communicate, tease, chat and gossip with users. Sometimes you can't tell whether they are users or official staff. For example, Zhihu is one of them, such as Kelly Y Zhou, Huang Jixin, Chengyuan, ourdearamy…… ...

In the early stage of a product, it is very important for operators to actively use and intervene themselves. Content operation: There are two ways. One is to process the high-quality content generated by users through editing, integration and optimization, and spread it in UGC community.

This is usually done together with the user's operation. For example, if you answer a question in Zhihu and the answer is wonderful, Zhihu students will sort out your answer and others' answers, and then spread it through Weibo, daily newspapers and weekly magazines. This is a content-centric operation. Another is that some media products, such as newspapers, such as titanium media, 36kr, are also operated with excellent content as the core. Different from the former, many components are edited, sorted and written by themselves, not necessarily from users.

(Of course, many students who answered questions in Zhihu were very angry that their articles were copied and reproduced without signatures, and so on. But in fact, those students who do content operation, plagiarism is one of their jobs, so don't care. I understand you very well, so this article welcomes copying and reprinting, without signature, but it is often updated. Please remember to reprint it all. Community operation: In the early years, I told others about community operation and user operation together. Later, I found that this is actually a bit problematic, because the operation for UGC users and the operation for ordinary community consumers are also two completely different jobs.

So I took it out alone. Community operation refers to the intervention activities of community consumers, such as doing an activity at the whole station and drawing a lottery.

. Vote and reprint some good articles to the community to trigger discussion.

. Everything counts.

This extreme work is to constantly fan the flames in the community, causing everyone to spray each other and enliven the whole community. (Interested students can study nga's Jet Fighter Arena, which has been quoted by many other forums or communities in recent years, and the effect is quite good. )

Business operation: This method is common in some business B2B products, and it can be divided into BD and sales. Sales is the direct selling of products, while BD is more of a mutually beneficial cooperation.

These are all means to acquire users and then retain them. Many enterprise-level products are mainly based on this mode of operation, such as BAT's cloud service products, or pull merchants to settle in and pull enterprise teams to use them.

Around the operation, or the growth of operators, we must first understand what role product technology operation plays in an Internet product. Products: Think things out Technology: Take things out and operate: Strictly speaking, products and operations have different positioning and boundaries because of different companies, which varies from person to person.

Different products have different emphases in these three areas. Take BAT as an example, Baidu emphasizes technology, Tencent emphasizes products, and Ali emphasizes operation. These are common concepts in the public mind, which are related to the company's initial business and what its core business is to some extent.

Of course, the company is large to a certain extent, and other parts are also strong, so it is impossible to get there. But some small companies still have pre-emphasis.

Second, what should the operation do? But when it comes to operation, I think the core psychological quality of all students who are engaged in operation is: don't force products and technologies, but have the consciousness and ability that you can turn a piece of shit out and make people praise it. Whether you are a junior, an account manager in Weibo, or an operation director, coo, you can only get users from beginning to end, and then keep them.

Everything you do should be closely centered around this point, and any work (including the work of your team members) must directly or indirectly point to a part of this purpose and be responsible for the data results. It seems simple, but it is not.

For example, operators ask themselves what they have done in the last month, what work has a clear "data result" and what work has not. If there is too much work without data results, you need to reflect on your own work.

This article, when disassembled, can be broken down into the following four core links. 1. Find out where users are, such as portraits, surveys and demand analysis. Yes, you need to know your product, even if it is a piece of shit. 2. Get users at an acceptable cost and let them use your products for marketing, channel expansion, business cooperation, content editing, social media planning activities, etc. It is true that spending money without spending money is for this purpose, and sometimes it is true that you spend a week on something yourself.

3. Let users continue to use your products for user operation and community operation. 4. Keep in touch with users when not using the product. Memories, Weibo WeChat operation, feedback, farewell.

Fourth, what is market operation?

Market operation, that is, brand power and word-of-mouth effect strengthened through market operation. According to the concept of market operation, formulate the corresponding market operation strategy. It contains two meanings, one refers to the specific activities or behaviors of enterprises, and the other refers to the study of marketing activities or behaviors of enterprises.

The so-called market operation is closely related to market operation, which means how to manage the market, how to create market benefits to the maximum extent, and how to strengthen brand power and word-of-mouth effect through market operation. Then all this comes down to market management strategy and market management concept, which are completely combined. What kind of ideas you will have, then what kind of market management strategy you will formulate.

Similarly, there is marketing. Marketing is an organizational function, and it is also a series of processes to create, spread and deliver customer value and manage customer relationship for the benefit of the organization itself and its stakeholders.

According to the definition of American Marketing Association, marketing is an organizational function and procedure that creates, communicates and delivers value for customers and manages customer relationships to benefit organizations and their stakeholders.

Philip kotler's definition emphasizes the value orientation of marketing: marketing is a social and management process in which individuals and collectives satisfy their own needs and desires by creating and exchanging products and values with others.

The definition given by Gronlos emphasizes the purpose of marketing: marketing is to establish, maintain and consolidate the relationship with consumers and other participants through mutual exchange and commitment under a kind of interest relationship to achieve the purpose of all parties.

What does the verb (short for verb) mean to run a job?

First, from a broad perspective, website operation is the floorboard of all website activities, including technology, art design, marketing, sales and content construction. , all belong to the scope of website operation;

Second, from a small point of view, website operation is independent of technology, art design, sales and marketing. In some large network companies, there are usually special website operation departments, so we often hear that these network companies have the titles of operation manager and operation director.

Obviously, the understanding of website operation should be understood from a small aspect, because only in this way can we define what website operation is and clarify the specific content of website operation, which is more instructive.

Website operation should include five aspects: website demand analysis and arrangement, channel content construction, website planning, product maintenance and improvement, and departmental communication and coordination.

6. What are the main operations?

1. What is the operation? Broadly speaking, all manual interventions around website products are called operations.

So I took it out alone. Community operation refers to the intervention activities of community consumers, such as doing an activity at the whole station and drawing a lottery.

. Vote and reprint some good articles to the community to trigger discussion.

. Everything counts.

Of course, the company is large to a certain extent, and other parts are also strong, so it is impossible to get there. But some small companies still have pre-emphasis.

3. Let users continue to use your products for user operation and community operation. 4. Keep in touch with users when not using the product, recall, operate Weibo WeChat, give feedback, and conduct business with other products.

7. What is the specific meaning of operation?

Planning, organizing, implementing and controlling the business process of an enterprise is a general term for all kinds of management work closely related to product production and service creation.

The following is what the operation covers, that is, the responsibilities of the operation manager. New product research and development-the operation manager is fully involved in the decision-making of deployment, cost, necessary technology, equipment and staff training related to new product production. Manufacturing and production-usually the operation manager has the greatest influence on this process (depending on the type of enterprise). Manufacturing and production processes need constant inspection and evaluation. Supply chain-the purchase price and standard, as well as the storage of raw materials, inventory and other product components are also the responsibility of the operation manager. From an operational point of view, it is necessary to constantly review and evaluate the above processes and constantly improve them. Quality management-High-level quality requirements apply not only to products, but also to the environment of production site. In other words, working in a good atmosphere can enable employees to produce high-quality products. Operation plays an important role in the analysis and improvement of quality problems in all aspects of enterprises. Sales and Marketing-Market research and customer feedback are essential for making a successful marketing plan and developing new products. Combined with the marketing process, effective operation helps the company to better meet customer needs. Capital budget information is very important to all departments of the company. The operation manager may need to estimate the cost of each stage of the operation in order to make a reasonable budget and accurately predict the profit and loss information. It is also necessary to consider the elimination, updating and maintenance of assets and equipment. Human resources-it is also one of the responsibilities of the operation manager to determine the most suitable staffing of each department and the overall organization of personnel and post structure. Equipment management-environmental regulations, waste disposal (or waste removal during production), location, employee safety and health, these are all issues that the operation manager may need to consider. By improving business processes, whether it involves management, marketing, R&D or any other aspects, in theory, enterprises can produce better products, obtain higher profits, meet customer needs to a greater extent, and then have a more loyal customer base.

8. What is product operation?

Product operator is a relatively new concept, let's talk about its appearance:

In the era of web 1.0, the Internet is just a tool. If we make our products well enough, users will use them.

But after entering the web2.0 era, the Internet is no longer a tool, and society has moved in. Then users need to meet this kind of social relationship, such as Baidu Post Bar, and everyone just meets this demand. However, it is not enough to rely on products that users can see. Users also need some spiritual needs, such as trying to maintain relationships and make new friends, so there is the position of product operator.

Product operators should purposefully organize and manage Baidu's user groups, increase user stickiness, user contribution and user loyalty, carry out targeted user activities, improve user enthusiasm and participation, and plan activities according to market operation requirements. Because we need to be able to analyze product and market data, and promote product improvement on this basis, and always maintain a keen user feeling.