Website design plan book

I. Introduction

E-commerce is an advanced means to conduct business activities by using electronic information technology. As an innovative economic operation mode, its role goes far beyond the commercial field. E-commerce is changing the traditional economic operation mode and economic structure, and its great influence on human economic activities is gradually emerging. With the rapid development of Internet, the application cost of e-commerce is decreasing day by day. In the past, only powerful large companies participated in the field of e-commerce, but now a large number of small and medium-sized enterprises have begun to set foot in it. The great role and business opportunities brought by e-commerce to the development of small and medium-sized enterprises are increasingly apparent. Establishing a company website on the Internet will seize the network business opportunities, enhance the company image and strengthen customer service in the evolution of the digital age. At the same time, a good website can promote the publicity and marketing means of enterprises to a new height, which is the way to win your company's business.

According to the company's specific requirements for website construction, combined with the advantages of e-commerce, after careful investigation and analysis of the current electronic industry, we first planned it. The content of the planning book is mainly website planning, content introduction, implementation steps and background management. Through the designation of this scheme, the framework of the website is basically provided and drawn. At the same time, all aspects of website construction are introduced in detail. The website will highlight new creative features, give customers an intuitive feeling, make every customer find satisfactory service on the website as the goal, integrate this brand-new enterprise operation mode into the network image, and provide customers with comprehensive and fast company information, product information and company services. With outstanding style, rich content, specialization, modernization and meticulous service, we left a deep impression on our customers, and further promoted the company's products and corporate image. The website is developed in ASP+HTML language and supported by MicrosoftAccessServer. Adopt the current mainstream web design software and image software for design and overall planning. The system platform of this website is Windows98 or above.

Second, the column and function division of the website

Website Name: Company

Website: division of website construction columns

1, website home page

The homepage of the website is designed with simple Nash technology, and the theme highlights the company's product series, as well as the main content, main corporate image and corporate culture of the company's website, so as to maximize the potential customer base, realize the company's profit target and increase the company's influence. Nash showed the company's main electronic products on the home page, including microphones, speakers, transmitters and other communication components. And its main products are aimed at the mobile phone industry.

The home page takes green as the background color, which means that we hope the enterprise can flourish. There are obvious signs on the page and the main contact information of the company. Because the company is a big company facing the world, in order to better serve the global customers, there are three languages for website design, including Chinese, English and Japanese.

2. Company profile

This paper introduces the company's historical evolution, business philosophy, corporate mission, quality policy, corporate vision, global organizations and maps in detail, and shows the company's corporate image. This column focuses on the company's development process, showing that the whole evolution process is the result of the company's unity and forge ahead, highlighting the company's stalwart corporate image.

3. Product introduction

In the product introduction column, the electronic products of all companies are strictly and carefully classified. This column will display all the goods sold according to the classification, and at the same time, it has a fuzzy search function, which is convenient for visitors to find related goods. Each type of product will display relevant product information in detail, as well as the display of product pictures. Visiting customers can learn more about products through this column.

4. Human resources

This column is mainly used for the company to recruit talents, which fully reflects the company's emphasis on talents. In this column, the company will post the recruitment position on the website, so that visitors can know the recruitment information of the company in time. This column is divided into recruitment essentials, online resume, salary and benefits, etc. The browser can send job applications directly to the company's personnel department through online resumes.

5. Investor Zone

This column mainly introduces the main investors and senior leaders of the company in detail. This is mainly to let everyone know more about the whole development process of the company. This is also a feature of the website.

6. Service mailbox

Provide customers with real-time and fast online service and technical support. Provide online membership registration. Contact us, and provide detailed contact information of all departments of the enterprise, as well as relevant telephone addresses. Let customers find you quickly and seize business opportunities. Enterprise mailbox, enterprise mailbox takes the domain name of the enterprise as the suffix, which reflects the crystal brand and image of the company, makes the company's business letters better and safer, and establishes the corporate image.

Third, the specific functions of website background management

1, message management system

Function: Administrators can reply, delete and modify messages posted by any visitor. This function is used as a platform for online communication between visitors and companies.

2. Product release system

Function: After the administrator successfully logs in from the background, when publishing the company's products, he can also publish the product's picture, product name, detailed information, product characteristics, relevant specifications and other parameters. Administrators can delete and modify the management functions of published products.

3. Information dissemination system

Function: Administrators can successfully log in from the background and publish relevant industry news and some company resolutions. Administrators can delete published information and modify management functions.

Fourth, website publicity.

Today, with the rapid development of the Internet, a successful website depends not only on its construction level, but also on its powerful promotion. No matter how successful the construction is, if there is no strong website promotion as a supplement, its value is minimal, and the investment in planning and construction cannot be reflected. So the importance of site promotion is self-evident.

The main publicity methods are as follows:

1, search engine tagging and ranking

At present, there are about 1000 search engines in the world. After the website is completed, in order to let more people query and visit, you should register with the search engine, and we will provide you with Chinese and English annotations and effective keyword search.

2. Link exchange

Link exchange will set up a special space in the website to establish links for other websites in the form of pictures or words, exchange knowledge with each other, and achieve the purpose of * * * sharing visitors and * * * increasing website visits. We will provide you with link exchange not only on our own commercial website, but also on the websites of our many partners.

Step 3 put in a headline advertisement

Headline advertisements are usually static, gif animation or Flash graphics, and the size is 468*60 pixels or 120'60 pixels.

When visitors are attracted by the advertisement title and click on it, they will link to the website of the advertisement publisher, so the more vivid the advertisement, the higher the chance of clicking.

Website Design Scheme (2)

First, the market analysis before the website construction

1. What is the market of related industries? What are the characteristics of the market? Can the company conduct business on the Internet?

2. Analyze the main competitors in the market, the online situation of competitors and their website planning and functions.

3. Analysis of the company's own conditions, company profile, market advantages, what competitiveness can be improved by using the website, and website construction capacity (cost, technology, manpower, etc.). ).

Second, the purpose and functional orientation of building a website

1. Why build a website? Is it product promotion, e-commerce or industry website? Is it the need of enterprises or the extension of market development?

2. Integrate company resources and determine website functions. According to the company's needs and plans, determine the functions of the website: product promotion, network marketing, customer service, e-commerce, etc.

3. According to the function of the website, determine the purpose that the website should achieve.

4. The construction of intranet and the expansibility of website.

Third, the website technology solutions

According to the function of the website, determine the technical scheme of the website.

1, use a self-built server or rent a virtual host.

2. Select the operating system, unix, Linux or windows 2000/NT. Analyze the input cost, function, development, stability and safety.

3. Adopt systematic solutions (such as enterprise Internet access solutions and e-commerce solutions provided by companies such as IBM and HP)? Or develop it yourself.

4, website security measures, anti-hacking, anti-virus programs.

5. Development of related programs. Such as web programs ASP, JSP, CGI, database programs, etc.

Fourth, website content planning.

1. Plan the content of the website according to its purpose and function. The general enterprise website should include: company profile, product introduction, service content, price information, contact information, online ordering and other basic contents.

2. E-commerce websites shall provide member registration, detailed commodity service information, information search and inquiry, order confirmation, payment, personal information confidentiality measures and related help.

3. If there are many columns on the website, you can consider using a website programmer to take charge of the relevant content. Note: the content of the website is the most important factor to attract visitors to visit the website. No content or useless information will attract visitors who browse in a hurry. The information people want to read can be investigated in advance, and people's satisfaction with the content of the website can be investigated after the website is published, and the content of the website can be adjusted in time.

Verb (abbreviation of verb) web design

1, web page design and art design requirements, web page art design should generally conform to the overall image of the enterprise, to comply with CI specifications. Attention should be paid to the application of colors, pictures and layout planning of web pages to maintain the overall consistency of web pages.

2. In the adoption of new technologies, we should consider the geographical distribution, age class, internet speed and reading habits of the main target groups.

3. Make a webpage revision plan, such as a large-scale revision within six months to one year.

Intransitive Verb Website Maintenance

1, maintenance of servers and related software and hardware, evaluation of possible problems, (a) formulation of response time.

2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to.

3. Update and adjustment of content.

4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized.

Seven, website testing

Before the website is published, it should be carefully tested to ensure normal browsing and use. Main test contents:

1, server stability and security.

2. Program and database testing.

3. Network compatibility testing, such as browsers and monitors.

4. Other tests required.

Eight. Website publishing and promotion

1. Public relations and advertising activities after website testing.

2. Search for lottery registration, etc.

Nine, the website construction progress

The start and completion time of each planned task, the person in charge, etc.

X. cost breakdown

List of expenses required for various matters.

Website Design Scheme (3)

I. Related background and development prospect of the website

Goodwill produces harmony, and civilization brings happiness. As a country of etiquette, the Chinese nation has always been adhering to the spirit of unity and friendship of its ancestors, giving help and care to society and others. However, China's public welfare undertakings are relatively backward. As far as the number and development of public welfare organizations are concerned, China's non-governmental public welfare organizations are unable to meet social needs due to weak management skills and lack of resources, and the development of public welfare undertakings is in a backward state.

Therefore, some non-governmental organizations and individuals who are keen on public welfare have turned their attention to the Internet and established various public welfare websites for rights protection, inspiration, love and learning, calling on the public to give care and help. Through the Internet, China's public welfare undertakings are increasingly welcomed and supported by the public.

Second, the market positioning and construction of the website

1, the name and significance of this website, and the theme of the website is "charity network education action". The website intends to take action to fully mobilize the enthusiasm of volunteers and let people from all walks of life participate in poverty alleviation activities. We take helping students as the main purpose, and help out-of-school children build their self-confidence through activities to help students. People have one heart, and the heart has the same reason. It fully embodies the service consciousness and concept of Love Public Welfare Network for out-of-school children, with the overall goal of pursuing altruism above self-interest. Therefore, the public welfare activities of this proposition have far-reaching development and practical significance.

2. Purpose and purpose of the website The purpose and purpose of the activity is to mobilize social forces to the maximum extent through a series of large-scale public welfare activities, and help students and children who are facing dropping out of school or children who have dropped out of school to complete their studies through the platform of Love Public Welfare Network. At the same time, through regular activities, it is expected to build a long-term and effective platform for poverty alleviation, connecting all sectors of society at one end and poor students and families at the other.

3. Positioning the website through a series of activities. This activity is not only a simple advertising public welfare activity, but also an opportunity to raise the national awareness of great love through a series of activities. Because charity and activities are also an important part of a harmonious society.

Third, the production of web content.

1, home page design

Header: the logo that identifies the public welfare network's student aid action site and the public welfare network's student aid action.

Page: it should be the navigation of major columns, the aid action and the partners.

2. Navigation design

Navigation system is a tool to effectively connect all parts of the website. It effectively classifies the website content and points to the content it represents. Through hypertext link or picture link, the browser can move forward or backward freely on the website without letting the browser move forward or backward.

Fourth, the characteristics and characteristics of the website

Website style: warm colors are dominant, the theme is distinct and prominent, concise and generous, the main points are clear, the website theme is reflected with simple and clear language and pictures, and customers are attracted through simple operation.

Verb (abbreviation for verb) website structure

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Intransitive Verb Website Template Reference

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