College graduates successfully start a business and raise the only trademarked pig in the country

A college graduate successfully started a business and raised the only trademarked pig in the country

Long Bo, a college student pig farmer in Xindu District, Chengdu, and his girlfriend Wang Xu received a letter from the National Trademark Office. It turned out that It was the well-bred pig "Plank" they bred that obtained the trademark certificate. A college student started his own business as a pig herder after graduation and raised the only trademarked pig in the country.

His life

In the dusk, the lines of the brick bungalow become more and more blurred. This is the home of Long Bo and his girlfriend Wang Xu. Pig farm. In late spring and early summer, the deciduous trees outside the pig house have grown leaves the size of a child's hand, and the green ground is glowing. Further away, there are large tracts of rapeseed, wheat and other crops. Farmers returning late are driving their cattle slowly.

A room facing the road outside the pig house, with the door open, is the office of Long Bo and Wang Xu. Luang Bo held a book in his hand, which was about Buddhist knowledge. He leaned on the chair and read through it casually. On the table behind him, there are dozens of books piled up, including Tang poetry and Song poetry, Buddhist and Taoist culture, and Sherlock Holmes... Guarding these books are three fat pig-shaped piggy banks. When Luang Por was reading, he loved to touch them with his free hand. His girlfriend Wang Xu sat next to him, looking at the green crops stretching outside the door, watching the crops rise and fall with the wind. When familiar villagers walked by carrying hoes outside the door, she smiled at them.

In the pig house at the back, the pigs were moaning, and the air was mixed with the smell of pig manure and field wheat seedlings, but it didn't smell bad. Raising pigs and reading books, Long Bo felt that this kind of life was quite good; when talking about the news in the newspaper about the painter Chen Yifei's death from overwork, Long Bo called his pig farm a farmhouse.

His Plank

On his desk, there is a trademark certificate mailed by the State Trademark Administration—the superior pig "Plank" bred by Long Bo and Wang Xu has been successfully registered. trademark.

The letter from the State Trademark Administration was received yesterday morning. When Long Bo and Wang Xu opened the envelope, the trademark certificate fell out. They smiled but did not cheer for joy, because when they started to apply for the trademark in 2003, they had a plan in mind. Therefore, when the trademark certificate was really obtained, they just smiled - although registering a trademark for pigs was the first in the country. There is no precedent for this.

"Plank", a word with a nice pronunciation, was the name given by Luang Bo to the well-bred pigs he bred.

"Plank," Luang Bo pronounced the word as if he was reading an English word. He chuckled, "It's a bit like a personal name! 'Plank' means 'universal' and 'Lan' That is, 'delicious and high quality' - look, how beautiful the orchids are; 'Ke' means 'healthy and strong vitality' - in classical Chinese, 'Ke' means perfection! "This kind of pig's hair is bright! , the meat is delicious, only two meals a day, one pound per meal, low cost and high efficiency.

On the wall outside his pig house, there is a "very rural" slogan: "Plank - the black-haired pig that can make money!" This slogan made Long Bo hehe. Zhile, employment reference "College students graduate and start their own businesses and become pigherders and feed the country's only trademarked pigs".

To meet Luang Bo’s “Plank”, the procedure is really troublesome: when we were about to step into the pig house, Luang Bo reached out to stop us - first put on a white coat, and then received a sprayer It looks like

The white smoke emitted by the thing is disinfected, and then you can go in - it doesn't look like entering a pig house, but like a doctor entering an operating room.

But the pig house is really clean, and you can’t see even a lump of pig manure as big as your thumb.

His entrepreneurial history

In July 2000, when he graduated from Long Bo University, his classmates were busy making resumes and attending job fairs, but he did not attend any of them. job fair. "Why aren't you busy?" A friend reminded, "It's hard to find a job now!" Long Bo smiled and said, "I'll go home and raise pigs."

He really wants to go home and raise pigs. His parents He jumped up and said, "You can't find a job. Isn't the purpose of going to college to get out of the farm? Working in the city sounds nice." Faced with the opposition of his parents, Long Bo gave in. He accepted his friend's invitation and helped him establish a company in Ya'an.

In July 2001, one year after Long Bo graduated, he wanted to build a pig farm despite his parents' opposition. Wang Xu also gave up the opportunity to work when she graduated. She decided to start a business with Long Bo.

The plan to build a pig farm is about to be implemented. Although Luang Bo had some savings, he still lacked 20,000 yuan. At this time, the construction site of the Southwest Petroleum Institute in Xindu was under construction. Long Bo saw a business opportunity. Why not set up a street stall and sell general merchandise to the construction workers? Except for the 210 yuan in rent and daily expenses such as water and electricity, they made no money in the first three months. In order to cut costs, they go to the nearby vegetable market every day to buy vegetables. They can buy a lot of them for just a few cents. Three months later, the situation finally opened up, with average sales of 1,000 yuan per day. Eight months later, Long Bo and Wang Xu made their first pot of gold of 20,000 yuan.

Their persistence finally won the support of their parents. In October 2002, the pig farm began to be built on the basis of the original pig pen of Long Bo's family, and it was successfully completed in November.

“What if college students don’t stay in the city to work as white-collar workers, and they can’t find a job?” This was a joke among the villagers when Long Bo and Wang Xu first came home to raise pigs. Now, "Teacher Long, Teacher Wang!" the folks who were his father's generation call them this way. ;