Is KFC's China headquarters in Beijing?

Click to learn more about joining the project. Yes, Shanghai.

Franchising is an effective way for KFC to expand its business around the world. Franchising began in China at 1993. After a period of silence, since 2000, KFC's franchise in China has only adopted a form of "not starting from scratch". Franchising is the successful representative strategy of KFC's first brand strategy, which has "China characteristics". From August 2000, when the first KFC franchise store in China was handed over in Liyang, Changzhou, to 1 month in 2004, 1 1 restaurants were authorized to join. Of KFC's 65,438+0,000 stores in China, 95% are direct stores and 5% are franchise stores.

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Most of the stores are C-class cities, with relatively large development potential and less competitive pressure, which is beneficial for investors to obtain good returns and reduce management costs and operational risks for KFC. Mainly in small and medium-sized cities in China, the non-agricultural population exceeds 1.5 million, less than 400,000, and the annual per capita consumption exceeds 6,000 yuan. The areas where KFC restaurants have been opened provide certain opportunities for joining. KFC is not allowed to use its own storefront to open new stores, only transferring KFC restaurants that are already in operation. Click to learn more about joining the project.